Dodge Charger Daytona Sees Massive Discounts as EV Muscle Strategy Falters
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In a startling turn for Dodge's much-hyped electric muscle car, the 2024 Charger Daytona is now being offered by at least one U.S. dealer at more than $40,000 off its original MSRP — bringing the price down from $75,000 to just $30,000.
The steep discount has sparked discussion across automotive forums and social media platforms, with many pointing to the vehicle's polarizing execution as a possible explanation for the fire-sale pricing.
Positioned as the electric heir to Dodge's combustion-era muscle icons, the Charger Daytona promised to blend EV performance with nostalgic character. But reviews and consumer impressions suggest it hasn't lived up to expectations — at least not yet.
Despite offering up to 670 horsepower in all-wheel drive configuration, critics note that the car's rear-wheel-drive mode activates only 335 horsepower. Given the Charger Daytona's hefty curb weight of over 5,000 pounds, this dramatically limits the kind of tire-shredding antics one might expect from a muscle car.
Additionally, the Fratzonic Chambered Exhaust — Dodge's bespoke internal sound system designed to emulate the aggressive growl of a V8 — has faced scrutiny. Unlike competitors such as Hyundai's IONIQ 5 N, which includes simulated shifting and RPM behavior, the Daytona's sound system produces a constant drone. As tech reviewer Marques Brownlee (MKBHD) noted, the novelty wore off quickly, prompting him to disable the sound altogether.
While some may see the dramatic price cuts as a rare deal, others interpret them as a red flag for Dodge's electrified muscle strategy. Enthusiasts have also taken issue with the car's inability to match or exceed the performance benchmarks set by the outgoing 707-horsepower Hellcat.
Reddit users report that at least one dealership has further lowered the price to $30,000 — a $45,000 reduction. For context, that makes the Daytona cheaper than many economy sedans, despite its premium positioning.
With Dodge preparing to roll out additional six-cylinder gas-powered models, the automaker may be counting on those offerings to shore up sales. But for now, the Charger Daytona's EV revolution appears to be stuck in neutral.
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