Jeremy Clarkson fans rush to defend him over gesture to struggling pubs
Jeremy Clarkson has been praised for his decision to give away 1,000 free kegs of his beer to struggling pubs.
The 64-year-old has done this to aid landlords that are clinging on in this increasingly difficult financial time, to the adoration of publicans across the land.
He will give away 89,000 pints of his Hawkstone lager and cider, made from his very own Cotswolds farm crops.
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The news was welcomed by one landlord, though he admitted it would do little to "turn the fortunes" of pubs that are already on their knees.
Speaking to The Sun, they explained: '89 pints isn't going to turn the fortunes of a struggling pub or restaurant. The gesture is a really kind one from Mr Clarkson. Hawkstone's a fantastic beer and I genuinely like the guy, but I think he's missing the mark a little.'
The announcement was made in a video on social media with the caption: "Calling all pubs! Click the link in our bio to apply for a keg of award-winning Hawkstone Lager or Cider on us! Jeremy knows how hard it can be to run a pub, so we want to make it easier. In support of British pubs, we're giving away 1,000 free kegs."
To date, Jeremy has reportedly spent £1,000,000 bringing his pub, The Farmer's Dog, to life in August after first being season in the last season of Clarkson's Farm.
While the Grand Tour star has seen Diddly Squat farm and shop go from strength-to-strength, council blockages and all, he still understands the hardship facing farmers and publicans.
Taking to Instagram last year, he said: "Welcome to The Farmer's Dog, it's a pub I've had for about six months now, and I've worked out it is a brilliant way of turning £100 into about £94 using nothing but costings. The only thing that is saving me from financial ruin is the fact that we serve Hawkstone lager and Hawkstone cider.
"If you've got a pub and if you want to see if this strategy works for you as well, get in touch with us at our website, and if we like the sound of your pub, if it is the kind of place we want to be in, we'll send you a free keg. 88 pints of Hawkstone lager or cider for nothing."
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