E.l.f. Beauty CEO defends $1 price increase as tariffs weigh on business
"We had about 98% positive sentiment from our consumers," Amin said, suggesting customers appreciated E.l.f's transparency about the change. "Even after the price increase, 75% of our portfolio is $10 or less, so still a phenomenal value."
E.l.f. shares declined 9.48% on Thursday as investors reacted to the company's earnings. The budget cosmetics brand posted a top and bottom line beat, but net income fell 30% from last year as new tariffs on imports from China started to weigh on business. The budget cosmetics brand did not share a full-year outlook due to the "wide range of potential outcomes related to tariffs."
E.l.f. sources 75% of its products from China. Back in February, Amin told CNBC his company could "maintain our extraordinary value and address the tariff issue," saying E.l.f. has adjusted to tariffs in the past and that it now has a larger international business.
Amin told Cramer that E.l.f. has been working on "optimizing" its supply chain, adding that a few years ago 100% of production was done in China. He said the company is diversifying suppliers less because of tariffs and more to meet "the strong global demand we have for our brands."
"International was the fastest-growing part of our business this past quarter, or, actually, the last few quarters," Amin said. "So, really, to be able to meet that demand, we'll continue to diversify," Amin said.
Click here to download Jim Cramer's Guide to Investing at no cost to help you build long-term wealth and invest smarter.Disclaimer
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
8 hours ago
- Yahoo
Jim Cramer on Roblox: 'I Think it's Really Fabulous'
Roblox Corporation (NYSE:RBLX) is one of the stocks on Jim Cramer's radar. A caller asked if it is a good time to invest in the stock, and Cramer replied: 'I do think it is. I think Dave Baszucki's doing a remarkable job. That was a terrific quarter. I think they could have the breakout year next year, and I want you to be in the story. I think it's really fabulous. I'm glad you asked me about it because it's very hard to find a story that has more growth than Roblox. Very good.' Roblox trading piggybank-vbGnCn_4Pdo-unsplash Roblox (NYSE:RBLX) operates an interactive platform that enables users to explore, create, and share 3D experiences through tools like Roblox Client, Roblox Studio, and Roblox Cloud. When a caller inquired about the company in a June episode, Cramer responded: 'Roblox goes higher. Dave Baszucki, it turns out to be the real deal, and I know that some people were concerned that they weren't doing the right thing, ethically. I see it. I think Baszucki, ethical man, ethical product. People really like it.' While we acknowledge the potential of RBLX as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
9 hours ago
- Yahoo
Jim Cramer on Cloudflare: ' These Guys Delivered a Clean Beat and Raise Quarter'
Cloudflare, Inc. (NYSE:NET) is one of the stocks on Jim Cramer's radar. Cramer noted that the company reported an 'excellent quarter' and said: 'Looks like one of my favorites, Cloudflare, is finally getting its due after the cybersecurity company reported an excellent quarter last Thursday night, only to see its stock sink 3.6% on Friday, was dragged down by that quarter's sell-off. Today, though, Cloudflare snapped back, up more than 4%, which makes perfect sense because these guys delivered a clean beat and raise quarter with better-than-expected numbers in every line for the quarter, and truly strong guidance. Initially, none of this seemed to matter, but with today's rally, the stock's now sitting at its highest level in nearly four years and within spitting distance of its COVID-era peak.' Photo by Yiorgos Ntrahas on Unsplash Cloudflare (NYSE:NET) provides cloud-based security, networking, and performance solutions for websites, applications, and enterprise infrastructure. The company's platform supports Zero Trust security, content delivery, developer tools, and consumer services like DNS and VPN. While we acknowledge the potential of NET as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
9 hours ago
- Yahoo
Jim Cramer Says 'Tesla's Morphing Right Now'
Tesla, Inc. (NASDAQ:TSLA) is one of the stocks on Jim Cramer's radar. When a caller asked about the company during the lightning round, Cramer commented: 'Oh, hey, look, you're fine in Tesla. Tesla's morphing right now. It's in transition from being a car company to being a technology company, and you want to be in there because the tech is worth a lot more than what it's selling for right now. Don't worry, I don't care where you bought it. I care where it's going to.' david-von-diemar-ZBWn5DvO0hg-unsplash Tesla (NASDAQ:TSLA) develops and sells electric vehicles, energy storage systems, and solar products. The company also provides services such as charging, insurance, repairs, and financing. During a July episode, Cramer called the company stock a 'total dice roll.' He said: 'Tesla, total dice roll. We have no idea what Elon Musk and the man in the White House, who may be the best name caller,… are going to do. But they sure don't seem like they're on great terms. So my plan is to have the president give Elon the right to have driverless cars on the interstate. I'm calling that plan shelved. But moral? There are usual ways to make a lot of money, but it's really fun to talk about Elon.' While we acknowledge the potential of TSLA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey.
