Chips Ahoy! releasing 'Stranger Things' cookies with surprise ingredient
The cookies, available for purchase at grocery stores nationwide this August, "blends the flavors of Chips Ahoy! with the world of 'Stranger Things,'" the brand says.
According to a July 21 news release, the flavor profile of the Chips! Ahoy x "Stranger Things" limited-edition cookies were inspired by the Upside Down, a dark alternate dimension that has played a key role in every season of the show.
Here's what to know about the cookies and how to get an early taste.
'Stranger Things' release dates: What we know so far about Season 5
What are Chips Ahoy! x 'Stranger Things' cookies?
The cookies feature a new Chips Ahoy! chocolatey base, fudge chips and a red strawberry-flavored filling.
"The brand's first-ever fruit-flavored filling peeks through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down," the company says.
The limited-edition cookies also come in unique packaging that both "incorporates quintessential design elements from the show and a special glow-in-the-dark feature."
When can fans get 'Stranger Things' cookies?
The cookies will be available for purchase at grocery stores nationwide on Aug. 11, according to Chips Ahoy!.
How to get Chips Ahoy! 'Stranger Things' cookies early
"Stranger Things" fans don't have to wait until Aug. 11 to get their hands on the cookies since Chips Ahoy! has granted early access to the product through an inaugural pre-sale.
Registration to pre-order the cookies "straight from the Upside Down" opened July 21 and is limited to the first 1,500 customers. Sign up here to pre-order the limited-edition cookie before it hits shelves on Aug. 11.
More Chips Ahoy! and 'Stranger Things' collaborations
In addition to the limited-edition cookies, Chips Ahoy! is releasing "retro-inspired Original Chips Ahoy! packs that harken back to the look and feel of the 1980s Chips Ahoy! packaging when 'Stranger Things' takes place."
Chips Ahoy! is also inviting fans, starting Aug. 11, to step into the Upside Down, or in this case, an immersive augmented-reality game. It's accessible via a QR code printed on the package or by visiting chipsahoyscan.com.
"The brand that is Here for Happy is asking fans to find Chips Ahoy! cookies hidden throughout different levels of the game to increase their happy meter while in the Upside Down," Chips Ahoy! said.
Playing the game, other than for the fun of it, gives you the chance to win exclusive prizes, including a "Stranger Things" Eddie Munson-inspired guitar as well as limited-edition "Stranger Things" merch.
The game will be open from Aug. 11 through Dec. 31, the same day the final volume of "Stranger Things" Season 5 premieres on Netflix.
When does 'Stranger Things' Season 5 come out?
The fifth and final season of the Netflix original series will be released in three "volumes," with each batch having its own number of episodes and release dates.
The first volume, consisting of four episodes, will be released on Wednesday, Nov. 26 followed by the second volume, with three episodes on Christmas. The last volume, the finale, premieres on New Year's Eve.
Each volume will be available to stream on Netflix at 8 p.m. ET/5 p.m. PT on their respective release dates.
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