
36 Beauty Products You'll Wish You Started Years Ago
A pomade hair wax stick — it'll be a major timesaver on those days when you want to smooth down flyaways, cowlicks, or set baby hairs into place. Just swipe it over any targeted areas you want to smooth and it'll provide some seriously strong hold without any sticky residue.
A Bondi Sands self-tanning foam that smells like delicious coconut instead of nauseating chemicals — and reviewers rave over it for providing a streak-free tan that's super easy to apply. Just apply in upward motions (preferably with a tanning mitt!) and let it sit for an hour, then wash off! Just try not to regret all the years you wasted sitting in the actual sun for hours.
A K-18 leave-in mask to help bring overprocessed and color-damaged hair back to life. Unlike other repairing treatments like Olaplex, this one doesn't need to be rinsed out: Just smooth this through your clean, towel-dried hair (but skip the conditioner!), wait four minutes, and then style as usual.
NYX's extreme hold eyebrow gel that keeps your brows in place for a whopping 16 hours. Unlike the other countless brow gels collecting dust in your makeup drawer, this one is designed to dry down without a sticky finish — and it won't flake throughout the day!
The Catrice "Instant Awake" Under Eye Brightener, which will have you singing 🎵 "where have you been all my li-i-i-i-i-ife?" 🎵 on those busy mornings when you need to look like you got a full eight hours of sleep. It's meant to blend seamlessly into the skin and adds light coverage to dark circles.
Or the Live Tinted Hue Stick Color Corrector — it's designed to neutralize the appearance of dark spots, scars, and hyperpigmentation on darker skin tones, if that's something you're looking to do. You can also use the creamy crayon design to swipe a pop of color on your lips, eyelids, or cheeks. That's basically four products in one — imagine how much space you're about to save in your carry-on makeup bag.
And a Maybelline Dark Circles Treatment Concealer that proves you don't have to keep spending a lot of money for high-end results. The lightweight formula is infused with haloxyl, a peptide complex that's meant to reduce dark circles and tighten skin. Many reviewers say it's easy to blend with just your fingers, so you can ditch the brush if you want to!
Or!! A $7 E.l.f. Camo concealer with a slightly thicker consistency that reviewers call a perfect alternative to Tarte's Shape Tape. It's high-coverage (hence the "Camo" in its name) but still blends easily, so it's perfect for concealing any dark circles or acne scarring. Sorry if you already bought Shape Tape, but this will be ready for you when you run out!
An Anua pore-clearing cleansing oil that's specifically designed to help regulate your sebum production and break down blackheads, making it a great option for all my fellow oily-skinned peeps. It also helps break down makeup, so you can finally stop wasting money on makeup-removing wipes!
A cruelty-free lengthening Essence mascara with thousands of ratings and some seriously impressive before and after photos. Oh, did I mention it's UNDER $5 and comparable to Tarte?! Unlike other mascaras at similar price points, reviewers say this one doesn't easily clump or smudge throughout the day and is suitable for sensitive eyes.
The best-selling Sol De Janeiro Bum Bum Cream — it not only smells like caramel and pistachio deliciousness (pair it with the matching body mist to make the fragrance last even longer), but also can help tighten and firm the skin with repeated use thanks to the inclusion of caffeine-rich guarana extract.
An OGX air-dry leave-in cream, which is a must-have for anyone who is constantly running late — you can just throw in your hair after a shower, head out the door, and finally be on time for once!!! Where was this when we were in college?!! The coconut oil and shea butter add extra moisture, while the citrus oils help add shine to your curls.
E.l.f.'s Halo Glow Liquid Filter — even Charlotte Tilbury herself would be super impressed with this. This can be used in so many ways to get a glowy, lit-from-within look: apply it to your high points like a highlighter, mix with your foundation or moisturizer for an all-over glow, or get wild and slather it all over for the ultimate shine. Charlotte, dahling, this is giving your Flawless Filter a run for its money 👀.
A pack of Spin Pins that have the same holding power as 20 hair pins!!! Simply gather your strands into a bun, updo, or any other gathered style, then spin one of the pins in from the top (and add another from the bottom if you want an extra secure fit). These are designed to be slide-proof, so you can now make like Willow Smith and confidently whip your hair back and forth without messing up your 'do.
A Stila color-correcting palette to minimize dark circles, redness, and any other facial discoloration you want to cover up. It contains four cream formulas and two powders so you can correct and set in the same palette!
A popular long-lasting eyeliner stamp which will be a life-saver for all my fellow peeps with shaky hands. You can use the curved wing side to effortlessly apply liner to the outer corner of your eye, then flip over to the regular fine tip to define the rest of the eye.
A buttery soft Physicians Formula bronzer that'll give you a subtle sunkissed glow and is easy to apply thanks to its cream-to-powder formula. Apply it along your cheekbones, temples, and hairline, then lightly blend for a bronzed glow — reviewers say just a few sweeps is all you need! If you've wasted so money trying to find a natural bronzer that doesn't look Cheeto-orange, this is the one you'll wish you bought from the start.
A hydrating Cosrx repairing essence with 96% snail secretion filtrate, which provides a gentle dose of moisture that won't overwhelm skincare newbies. Reviewers mention seeing a reduction in dark spots and acne, and even people with oily skin find that it absorbs quickly and doesn't clog their pores. Who knew snails had the secret to glassy, glowy skin this whole time?!
A super dewy L'Oréal tinted serum reviewers say provides the same glow as Armani Luminous Silk Foundation. It's formulated with hy-a-lu-ro-nic acid (hi, Eva Longoria!) to provide extra hydration along with its sheer-to-medium coverage, so it's truly the perfect marriage of skincare and makeup. Armani quality at a drugstore price? Your bank account is currently weeping over all your past Sephora transactions.
I Dew Care's dry shampoo powder that's so easy to use you'll wonder how you ever dealt with those messy spray cans. This one has a powder-puff applicator so you can apply it directly the roots (you know, the source of all your oily troubles), and it also adds some extra volume as you brush it through. Reviewers say it instantly absorbs oil and doesn't leave a white residue behind.
SkinSmart Facial Cleanser Spray — it can help reduce the bacteria that causes acne and breakouts in just a few spritzes. It features hypochlorous acid, which is meant to fight infection and promote healing. It's perfect for refreshing your skin after a sweaty workout, and you can even use it for body acne as well. If you're sick of spending top dollar on Tower 28 SOS Daily Rescue Facial Spray, give this a try instead.
A nail concealer that's a multitasking marvel, and it gives Dior a run for its money. It strengthens nails thanks to its blend of biotin and keratin, and it also provides a sheer hint of pink color that works great on its own or as a fast-dry top coat. It's basically a manicure in a bottle — which is an absolute STEAL at under $10. Just be sure to tip yourself when you're done.
A root touchup powder so you can stretch the time between salon appointments. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers — just ask the thousands of reviewers who left a perfect 5-star rating.
A Bolden Skin-Brighting toner that'll help banish dark spots, breakouts, and enlarged pores before your very eyes. It's also super simple to add to your routine: Just swipe some on with a cotton pad after cleansing, then let the witch hazel, niacinamide, and licorice root work their magic while you move on to the other steps in your routine.
A Denman Hair Brush with a genius multifunctional design. The bristles are perfectly spaced to help detangle and shape curls at the same time, so it's basically a must for anyone who prefers beauty sleep to beauty routines.
O'Keeffe's overnight lip repair cream — yes, it's from the brand behind the iconic Working Hands cream that thousands of reviewers swear by! Its blend of beeswax, shea butter, and almond oil works while you sleep to soften dead skin and add a nice dose of hydration. Prepare to get rid of your car, bedroom, bathroom, and purse lip balms — this one is all you need.
And an exfoliating lip scrub because applying your favorite lip balm on top of dead skin is basically pointless. The sugar granules will help buff away any crusty flakes, and the kukui oil will leave behind a touch of moisture.
A luxuriously rich night cream that puts in serious work while you get some shut-eye. The protein peptides can help stimulate collagen production to make your skin feel firmer and increase its elasticity, while the niacinamide helps with dark spots and discoloration.
Kahi Wrinkle Bounce Hydrating Multi-Balm, which is basically a magic wand for your entire face and neck. The "Wrinkle Bounce" formula is especially loved by reviewers since it helps smooth fine lines and provides a glowy glass-skin look thanks to the salmon complex and collagen. Plus, your neck will be so grateful you're finally giving it the attention it deserves!
Good Molecules Yerba Mate Wake Up Eye Gel that's basically like a latte for your face. It uses the power of yerba mate to soothe the delicate skin under your eyes, and also contains three forms of hyaluronic acid to moisturize. I did not know there were several types of hyaluronic acid, but I would now like to collect all of them like Pokémon.
TruSkin Naturals Vitamin C Serum to give you that coveted ✨ glowy but not greasy ✨ look. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has tons of rave ratings, with many reviewers saying it instantly brightens and absorbs quickly.
Thank Me Later Eyeshadow Base that'll make the shades from your favorite palettes last all day long. You'll cry just thinking about the time you wasted applying expensive powders that just flake off in about three hours. 😢 The smoothing texture prevents your eyeshadow from settling into fine lines and wrinkles, and the matte formula keeps excess oil at bay.
Resurfacing pads made with 20% glycolic acid, which is a superstar ingredient for dissolving and wiping away dead skin cells. Simply swipe the pad over your skin after cleansing and let it dry before applying any other products. And don't worry about irritation — the pads also include allantoin, green tea, and calendula for their soothing properties.
Or a brightening facial scrub for anyone who craves physical exfoliation but doesn't want anything too harsh. The sea kelp will keep things soft and smooth while the French green clay and lemon peel lightly buff away dead skin. You'll be glowing before you even rinse it down the drain!
An affordable prescription-strength Differin retinoid gel that basically gives you brand-new skin. No, really — retinoids are known to help promote skin cell turnover, revealing a brighter complexion and helping to clear out the gunk that causes clogged pores and acne.
You, wishing you found eyebrow stencils years ago:
Reviews have been edited for length and/or clarity.
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Cosmopolitan
11 hours ago
- Cosmopolitan
Hair repair for £10! This bond treatment dupe transforms damaged strands in just one week
After years of bleaching and heat styling, plus a round of isotretinoin, which literally had my strands falling out left, right, and centre, my hair has been in need of some TLC for some time. While I opted to chop it all off recently and 'start again', I'm now growing out my bob with the help of every hair product I can get my hands (see: strands) on. I've used the likes of OLAPLEX and Philip Kingsley's Elasticizer for a while, and I'm a big fan of K18, too. There's no denying that all of the above have worked wonders on my damaged hair, but the same can't be said for the impact they have on my bank account. You'll understand my delight, then, when I heard about a K18 dupe going viral – with reviews claiming it's "better" than the original hair mask, that being: The Leave-In Molecular Repair Hair Mask. Hairification's H24 Complex Leave-in Repair Mask promises to "reverse damage and return stressed strands to former glory in just four minutes." It's clinically proven to strengthen hair by up to 312 per cent, and has been formulated with four proprietary ingredients for maximum impact. These include Fibrehance (to build new bonds within the hair), Procutigen Bond (to prevent damage, breakage, and moisture loss), Col-Frag (to hydrate and smooth), and Elaya Renova (to protect the hair). It's this combination of ingredients – along with the familiar-looking branding – that has prompted customers to compare Hairification's H24 to the iconic K18 we all know and love. That being said, it's worth noting that K18 has a patented formula, so nothing can actually be a real dupe of it. Nevertheless, one person said in their review (via Boots) that H24 is a "fantastic dupe" of K18, while someone else points to how it's a fraction of the price (more on that in a moment). Over on TikTok, there's also plenty of rave reviews for the so-called dupe. So, does it live up to the hype? I put it to the test. Before I begin, let me start by saying how much of a K18 fan I am. Honestly, it's been a miracle treatment for my hair, and I've recommended it to plenty of friends. For me, however, cost is a big factor in my beauty routine, and a bottle of K18 isn't always within my budget, prompting me to seek out alternatives. As such, when I first opened my Hairification package, I was impressed with the size (and therefore value for money) of the Complex Leave-in Repair Mask. At 50ml, it's equal in size to the K18 equivalent, but is £60 cheaper depending on where you purchase it from. I paired Hairification's H24 mask with the H24 Hair Repair Peptide Shampoo, which I used twice, then skipped on conditioner as directed. This felt strange at first, but I'm a trust the process girlie. After washing, I towel-dried my hair, then it was time for the main event. The mask's directions say to apply one to three pumps, and, given the value for money of the product, I wasn't afraid to actually go for those three pumps. I even added another one after that. In comparison, I often scrimp on my K18 mask, probably applying way less than my hair needs because I'm afraid of getting through the bottle too quickly. Immediately after application, my hair felt smooth, and my hairbrush glided through it as I switched on the hairdryer. I spent the evening stroking my strands in disbelief at how silky they were after just one use. By morning, my usually unruly bed-head was much more manageable, and I didn't need to straighten my hair or add more products to make myself *presentable* for the day. After a week of using both Hairification products, I have to say, my strands are noticeably sleeker, softer, and healthier-looking. Although I can't decide whether the results are better than the K18 OG mask, thanks to the affordable price point of Hairification, the H24 mask has definitely earned its place in my hair care routine going forward, which my strands will no doubt be very pleased about. Happy hair masking!


Buzz Feed
17 hours ago
- Buzz Feed
29 Makeup Products For Beginners In Their 30s
A pack of multipurpose dermaplaning razors for a quick and easy way to shape your brows and get rid of pesky peach fuzz. Not only will they leave your skin feeling silky smooth, but they're also perfect for prepping your face for flawless makeup application. L'Oreal's illuminating Lumi Glotion so you can bask in the glow of fabulous skin. This glowy tinted moisturizer has light coverage and helps color correct any little blemishes you might have while creating a fresh, dewy look. E.l.f.'s Poreless Putty Primer, a lightweight base that won't have you feeling like you're wearing a mask all day. This primer also has a blurring effect, reducing the appearance of pores and giving you a velvety smooth canvas for your makeup. A satin-finish TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags. It's lightweight but offers buildable coverage, perfect for a natural look or full glam. And to top it all off, its oval-shaped puff can reach every little corner of your face! CoverGirl's TruBlend matte concealer reviewers say is similar to (if not even better than) Tarte's Shape Tape AND it's under $10!! With 26 different shades to choose from, you're basically guaranteed to find the perfect match for your skin tone — plus, it's super easy to blend. No more awkward orange or ashy patches on your face! A tube of Elizabeth Mott Thank Me Later eyeshadow primer to help enhance the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps cover redness and control oil on your lids to make your makeup last all day. A creamy eyeshadow stick that's available in a delightful array of matte, shimmer, and metallic shades and glides on like buttah. This stick lets you be the artist, giving you total control over where the color goes. Plus, it's got a nifty smudger built in for seamless blending. Hourglass Unlocked Instant Extension Mascara, which is basically like having a magic wand for your lashes. With just a few flicks, it conjures up the illusion that you've just stepped out of a salon with lush lash extensions. Minimal effort, maximum impact — it's the secret sauce for adding that va-va-voom without breaking a sweat. A water- and transfer-proof creamy lip liner to line (or fill in) your lips with a rich, natural hue that'll hang tight for a solid SIX hours so you don't have to worry about hourly touch-ups — hallelujah! It's as smooth as butter, making application a total breeze, even if you're not exactly a makeup guru. Plus, with jojoba oil in the mix, your lips get a sweet moisture boost while you flaunt that perfect pout. A waterproof eyeliner stamp so you can create the perfect winged liner every. dang. time. Doesn't matter if you're a makeup pro or a beginner who barely knows the basics — this pen is easy for anyone to use. Just line the stamp side up with the corner of your eye and firmly press, then follow up with the felt tip on the other end to connect your wing with the rest of the liner. The result: a wing that could cut glass. Or, an easy-to-use guide wand and eyeliner duo here to make applying liner SO much easier. The design helps steady even the shakiest of hands, and the flexible silicone tip is gentle on your delicate eyelids. Hanalei Sugar Lip Scrub, which will help your lippies really pop by giving them a smooth base to work with. This scrub exfoliates your lips, removing any dead or peeling skin to leave your pout plump and moisturized. And Laneige's glowy lip balm to instantly elevate your makeup look, whether you're going for a cute daytime vibe or a sultry evening allure — or just rock it solo with its amazing high-shine finish. The texture is smooth as silk, lightweight, and *not* sticky, so you'll feel like you're in lip balm heaven. Or a Nooni tinted appleberry lip oil if you ever wanted a lip product that's not too sticky or thick but still gives a subtle pop of color. Not only does this oil give you a beautiful tint, but it's also nourishing for dry, flaky lips. A pack of soft and bouncy makeup sponges — people are saying they're better than Beauty Blender and Real Techniques at a fraction of the cost. Their soft texture allows for a smooth and even application, whether you're blending out foundation, concealer, or contour. Reviewers also love how durable these little sponges are and that they don't easily rip or tear when your wash them. The fan-fave Nyx makeup setting spray that every makeup enthusiast should have in their arsenal. A few spritzes of this miracle elixir will lock your makeup in place, preventing it from smudging, melting, or fading away. It's perfect for those days when your foundation seems to have a mind of its own. Some magnetic lashes for a quick and easy way to achieve that glamorous falsie look, even while doing your makeup in the back of an Uber on your way to a date. Each set of reusable lashes sticks right onto the included eyeliner, saving you precious time because you don't have to wait for glue to get tacky. Plus, they actually stay put so your lashes don't fall off halfway through the day. A genius eyeshadow color removal sponge if you're someone who usually sticks to using one eyeshadow brush. This lets you remove quickly pigment from your brush when switching shadow colors. Now you can finally recreate that vibrant look from your saved inspo pics. A pack of 100 blotting papers you can whip out whenever you need to keep that oily shine at bay. These will keep you matte all day and *won't* disturb your makeup, according to reviewers. An eyebrow stencil kit, which comes with 30 self-adhesive stencils to help you nail that perfect brow shape. This kit is a total game changer, especially if you tend to go a bit overboard with plucking or feeling inspired by those TikTok eyebrow filters, but never quite getting it right. And a Nyx instant brow styler if Cara Delevingne has been on your Pinterest inspo board since high school. With just a few swipes, this handy styler will give your brows that extra *oomph* and hold them in place for 16 hours with no flakiness or icky white residue! A light-up makeup mirror so you never have to do the awkward bathroom counter lean again just to get your eyeliner on point or apply those lash clusters perfectly. The flexible gooseneck brings the mirror closer to your face, letting you adjust the angle; plus, it features a super bright LED light and 7x magnification for flawless makeup application. A silicone reusable eye makeup shield to catch any eyeshadow pigment fall-out and ensure that your base layer stays gorgeous. It easily wipes clean and can also double as an under-eye de-puffer if you pop it in the fridge or freezer. A lash lifting kit if you're tired of always having to curl your stubborn lashes before doing makeup. This lash kit can give you a cute curl that'll have people questioning if you're wearing falsies or not. It's also reusable — one reviewer said they were able to get five uses out of the kit! The instructions are easy to follow and results can last 4–6 weeks, so you'll be able to say goodbye to those expensive salon appointments. A flat-top oval brush made with compressed soft bristles designed to blend your foundation and concealer perfectly, giving you the seamless, airbrushed look of your dreams. You'll feel like a seasoned makeup artist! A lip-plumping gloss set for that Kylie Jenner pout (without needles). This set comes with a daytime formula featuring ginger essence to give you that extra ✨ plumpness ✨ and a nighttime formula with mint to repair and moisturize. A makeup-correcting stick if you're anything like me and you know the struggle of spending hours on your makeup only to mess it up with one wrong move. This little tool is like a Magic Eraser for your face. You know those annoying smudges or mistakes you make when applying eyeliner or lipstick? Well, this fixes them in a snap. No need to panic or start your makeup all over again! 🙌🏽 A hydrating Haus Labs blush balm that melts into your skin, giving your lips and cheeks just the right amount of color while leaving the prettiest glow. The cream formula makes it soo easy to blend AND it's infused with skincare to visibly reduce redness and irritation while boosting radiance. And finally, an incredibly soft MakeUp Eraser here for when you're ready to wind down and bid adieu to your masterpiece. This reusable cloth works its magic with just a touch of warm water, easily whisking away all traces of makeup, even stubborn mascara, without tugging or pulling at the skin. Now you can relax without worrying about any leftover makeup causing breakouts. 😌


Buzz Feed
a day ago
- Buzz Feed
Makeup Metaphors To Replace Sports Talk With At Work
If you're a woman in business, a woman in a male-dominated workplace, or simply just, a woman, you've probably heard one or two sports metaphors overused at work. There's nothing particularly wrong with sports lingo — They're fun! It works! — but sometimes, they are What would it look like if the metaphors were pulled from a different kind field? Like, say, makeup? That's exactly what Ari Kraemer, a 32-year-old marketing professional from Minneapolis, decided to explore. In a viral video, which has since racked up over 3 million views and 401,000 likes, Ari hilariously reimagined what office talk would look like if makeup metaphors replaced the usual sports clichés. "I know we want to move forward with this, we adding the foundation before the primer here?" Ari began in the video. "I'm seeing buying signals, too, but the deal's not over 'til we add our setting spray," she continued with another metaphor idea. "I want to make sure we're finding that balance between dewy and greasy." Ari said she was inspired to come up with makeup metaphors after attending a work seminar where the speaker couldn't refrain from using a sports metaphor every other minute. "It kept distracting from his point," she told BuzzFeed. "My female colleague and I joked about it, and I thought, why not flip the script? Why do we always default to sports and war when talking about business?" Without too much thought and her phone camera in hand, Ari posted the skit on a whim, and it instantly caught on. In the comments, thousands of people loved the idea. "See this is what the Barbie script was missing," one person wrote. "Great analysis of how gendered language is," another said. Of course, the feedback prompted Ari to share more makeup metaphor ideas. Such as, "Yeah, I think that's good for now. Let's let this bake, and we'll dust off tomorrow." And, "You're trying to add the lashes before the glue's even tacky." Or, "We can't dry shampoo our way out of this. This is gonna require a full wash." And lastly, "Look, I just feel like we're highlighting without structure. Where's the contour here?" In the comments, people couldn't resist sharing their own: "we're aiming for a natural glow, not a full beat." "I think we're veering on blush blindness with this, let's scale back." "Let's make sure there's no lipstick on our teeth before the meeting." "The client wants Charlotte Tilbury quality on an NYX budget." "We're already cutting it close. Now's not the time to add a winged liner." Everyone's pretty much saving these in their back pocket for later. "This is the matriarchy I want to live in," one person wrote. Some see this as a way to flip the script and take some power back. "I need a skit now of a room full of women talking this way with a confused male coworker lmaooo," one said. "YES, and then when a man doesn't understand you can just belittle him for not understanding [every] metaphor." Ari said she's already started replacing metaphors at work. "I love slipping them into meetings," she told BuzzFeed. "They get either knowing laughs or blank stares from non-makeup-wearers. It's a fun role reversal. Some of the guys I work with have started catching themselves overusing sports analogies, and have been able to poke fun at themselves." She said others have reached out to her to start switching up their workplace lingo, too. "I've heard from over 100 women who've tried the metaphors at work at this point. And guys have chimed in, too, saying they're tired of the sports talk and fully support switching it up," she said. As for what she hopes comes from her makeup metaphors, Ari explained, "I hope it sparks more awareness about how language can include or exclude, especially in a professional setting. Language should reflect a wider range of interests and identities." Well, I'm genuinely thinking about how I can insert these into my everyday life. What others can you think of? Let us know in the comments. Ari has since turned her viral 13-second skit into a small book collection of 50 makeup metaphor phrases, titled Touching Up. You can also keep up with Ari on TikTok and Instagram.