Superdrug introduces major change as it now stocks Skechers, Nike and Crocs

Daily Record

15-05-2025

The health and beauty firm has expanded its online marketplace following high customer demand for a diverse shopping experience.
Superdrug has become our trusty go-to for many things. With everything from haircare to wellness vitamins, it's no wonder it is the "UK's leading accessible health and beauty retailer."
However, the high street firm has expanded its already impressive offerings by now stocking an assortment of 60 beloved fashion brands through its online marketplace.
Handpicked due to their popularity, customers will now be able to shop a variety of clothing styles from the likes of Skechers, Nike, Quiz, Crocs, Pink Vanilla, Jack Jones and much more.
According to the health and beauty chain, its move will offer customers an "even more diverse shopping experience", as it addresses high demand and its ongoing commitment "to be offering an inclusive and broader product selection."
Helping customers to find something that fits their style and needs, the new fashion range doesn't just offer a selection of styles, but it is also said to tap into "high demand" categories such as plus-size clothing, ensuring there is something for everyone.
Now available to shop on the Superdrug website and through the app, the online marketplace has ranges for men, women and children.
Customers can also shop by each category they are interested in such as dresses, sportswear, accessories, jeans, footwear and more.
When we checked out the marketplace itself, we noticed that there were already offers across major brands, with 30 percent off across Jack Jones, 15 percent off Pink Vanilla and even discounts across Skechers trainers and Crocs sandals.
Simon Comins, Chief Commercial Officer at Superdrug, comments: "We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges.
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Of course, with the reputation Garnier's Natural Bronzer Face Drops have earned, it's no surprise they have 4.2 rating based on over 2,000 reviews on Amazon alone, as shoppers call them a "little bottle of magic" for a "natural sun-kissed glow."
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"We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience.
"This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth."
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The move makes up part of its Superdrug's O+O (online and offline) strategy that has been designed to better serve its customers needs, by providing the best shopping experience across any channel, anytime, anywhere.
Earlier this year, the strategy saw the health and beauty firm roll out 500 digital screens across its estate, turning its physical stores into high-value advertising platforms that enabled suppliers to target the right customer base.
As part of its bricks-and-mortar expansion, the retailer also opened its biggest ever Scottish store back in 2023.
Based in the lower section of the Braehead Shopping Centre, the 9,324sq ft store offers everything from cosmetics, a fragrance counter and an in-house beauty studio for treatments such as lashes and brows.
Superdrug shoppers can now shop fashion labels through its online marketplace.