25 Must-Have Target Products For Thirtysomethings

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2 days ago

A white-noise machine, because is it just me, or does, like, literally any sound on earth wake you up these days? This simple white noise machine doesn't involve any apps, bells, or whistles — just an adjustable volume setting, and over 200 5-star reviews.
Promising review: "We can't live without this! As a family of four, each bedroom has one. We pack them when we travel, and it's usually first on my packing list. During the summer, we sleep with windows open, so it helps block out the sounds of crickets. Definitely needed if you sleep with a companion (human or dog!) who is a loud breather. I've had mine for at least two years and it's still going strong." —Mom411Price: $49.49
And a Nodpod weighted eye blanket, for anyone who hit their 30s and found that sleep suddenly transformed from "my top hobby" to "thing I can't remember how to do??" This weighted sleep mask targets important pressure points that help you relax and decompress...plus, it keeps you from looking at social media as you try to fall asleep, which imho is PRICELESS.
Promising reviews: "This is made so welll. It's weighted and the weight is perfect. Helps me to relax for bedtime. Well worth the price! Thank you!" —DaniFromSoCal"I have always been the kind of a person that went to bed, fell asleep, and never woke up during the night. Well, as I have gotten older, that has changed. I purchased this on a whim and because it had so many good reviews. I didn't think I could use it as I can't really stand anything on my face while I sleep, but when I wake up at 2 a.m. and can't get back to sleep, I put this across my eyes and just lie there. It does this magical thing of truly relaxing my mind, and I feel an actual change in my head. Next thing I know, it's 7 a.m. and I have gotten a full night of sleep vs. tossing and turning. BEST THING EVER." —YbubPrice: $34 (available in two colors)
A set of adjustable drawer dividers so that you can know the joy and peace that can only come from setting up your drawer so it's underwear on the left, socks on the right, and never the two shall meet.
Promising review: "These are super easy to use and they look nice too. These are already making my life so much neater and nicer." —HaleyPrice: $16.99+ (available in sets of 2 and 4)
A wine-purifying tool that removes sulfites, aka the stuff that causes wine headaches. This little buddy will ensure that you never have to ditch an otherwise-fine bottle of wine because it has given you an unholy pounding in your head, or waste valuable time because you drank that Riesling anyway and now feel like someone has applied a jackhammer to your skull.
Promising review: "Never drink wine without it! I've had my Ullo for several years now with no issues or signs of wear." —SPeterPrice: $79.99
A jar of E.l.f. Holy Hydration! face cream with broad spectrum SPF 30 sunscreen, because, hey, you're busy as heck! You don't have time to mess with 40 different products in the a.m. This one-and-done product is filled with hyaluronic acid and peptides to soothe and plump your skin, while also giving you the sun protection you need for the day.
Promising review: "I recently purchased this out of curiosity after reading several reviews as I'm still trying to find my perfect fit moisturizer for my skincare routine. I am really loving this one for daytime use! The texture is so creamy and it glides on easily and my skin really does feel soft and moisturized for most of the day. It does have a light fragrance but I find it very pleasant and it doesn't irritate my senses or skin. I also love that this has SPF in it as well. I have used many different high-dollar brand-name moisturizers and I would absolutely repurchase and recommend this one above them all at this point." — veitah1Price: $13
A Coop adjustable memory foam pillow that might sound like a lot to spend on a single pillow at first, but if you seem to constantly wake up with new neck or shoulder pains, it's beyond worth it. Coop pillows are full of adjustable shredded memory foam — add foam in for a firmer pillow, take foam out for a softer one.
Promising review: "I've had this for about a year now and it's the best pillow I've ever had. It's the perfect density — my head and neck are supported, but I never get a stiff neck because the foam still has some plush that you expect from down pillows. And unlike the MyPillow my partner has, this pillow has yet to flatten out or need a trip to the dryer to be re-fluffed. It also stays much cooler than my partner's pillow, which is great for hot sleepers like myself. I'm a side, stomach, and back sleeper and am always comfortable now. Worth every penny!!" —carolinePrice: $85+ (available in queen and king sizes)
A deep-conditioning hair treatment for folks who find that years of coloring and chemically treating their hair have left it looking a little exhausted. This sulfate-free formula will leave you with tresses so soft and shiny, people will think you got a salon treatment (instead of doing it yourself while watching Bachelor in Paradise).
Promising review: 'Love it! I used to work outside, so my hair was damaged, to say the least. I used other hair masks, but none were helping my hair until I came across this, and oh my goodness, after the first use, my hair smelled and felt amazing. I have been using it for over a year, and I will never go back to another hair mask.' —Yes it works Price: $17.99
A backseat organizer that has a clear iPad pocket to entertain the kiddos, but this isn't just for parents! It's also for pet owners who want to organize Fido's travel accessories, or anyone whose backseat has become a vast wasteland of forgotten water bottles, reusable shopping totes, and — yikes — Pringles in a flavor they haven't manufactured since 2017.
Promising review: "This is a perfect size for my minivan seats. The kids were excited to have a place for their iPad Minis, and it kept everything within reach and OFF the floor! Just got these for a road trip but thinking I will leave them on all the time!" —Elizabeth NPrice: $18.29
A refillable deodorant for anyone who is very over single-use plastics AND being stinky. This aluminum-, phthalate-, and paraben-free formula works hard, with just a few swipes lasting the whole day.
Promising reviews: "Great deodorant! I have tried several brands for an aluminum-free deodorant. This works the best! I also love the adorable reusable case." —A"This is one of the best-smelling deodorants I have ever used. The scent lasts so long and it gives off perfume vibes rather than deodorant." —L BaileyPrice: $20.49Find other scents and refills here.
A waterproof packable duffel bag that goes from "roomy duffel" to "teeny tiny folded-up thing" in 10 seconds flat, because knowing what to do with a big empty bag is always a dilemma. Stick it in the attic? Stuff it full of out-of-season sweaters? With this, you can just get it out of sight and mind until your next awesome trip.
Promising reviews: "Took on weekend long trip- I could fit everything in there. LOTS of space, and it packs away in the little pouch easily." —DeePrice: $30 (available in two colors)
A set of four reusable silicone lids because plastic cling wrap never seems to actually cling where it's supposed to, leaving you with sad, dried-out leftovers. This microwave-safe set of lids has a size option to cover every pot, can, and bowl in your home — and yes, it can also cover half of a melon. (Always the WORST to try to store!!)
Price: $24.49
A Keurig K-Cafe smart single-serve coffee maker that makes cappuccinos and lattes as well as regular coffee — and before you say "that's not such a low price," I ask you: how much have you spent on lattes at coffee shops recently? Those things are $5 a pop! Having an easy way to make your own will save you tons of cash in the end. Plus, this makes them via app, over Wi-Fi, so you can get your day started without even getting out of bed. I'm sorry, but your coffee shop could never.
Promising review: "I recently got the Keurig K-Café smart coffee maker and it's honestly amazing. The Wi-Fi feature is super convenient — I can start brewing from my phone, which is perfect for those mornings when I'm still half asleep. The different brew sizes are great too, whether I'm just grabbing a small cup or need a big one to power through the day. The milk frother is such a nice touch, and I've been making some really good lattes and cappuccinos at home. It's way easier to use than I expected, and cleaning it has been simple too. The black design looks sleek on my counter, which is a bonus. If you're thinking about upgrading your coffee setup, I'd totally recommend this one. It's been a game changer for me." —IsaacPrice: $199.99
A vegan tattoo brightening balm stick because you paid a bunch of dough and sat still for several hours while an artist poked you over and over with a sharp needle, all in order to get that beautiful ink, so don't you want to keep it looking its best? Reviewers say this shea and cocoa butter moisturizer can make even older tattoos look fresh!
Promising reviews: "I love the Mad Rabbit Balm Stick! I use it on all my tattoos to make them look dark and fresh. The stick makes it so easy to apply, too! As a tattoo artist, I always recommend Mad Rabbit products to all my clients!!" —Taylor"This product is so great for tattoos. I've been using it for a year, and it keeps my tattoos looking fresh, bold, and bright. It's even brought fresh life to older tattoos. It is not greasy like other balms, and this stick is so convenient to throw in your bag and have with you at all times." —tjposantiPrice: $14.69
An Our Place ceramic nonstick Always Pan that bakes, broils, fries, steams, braises, sears, and so much more. And it looks amazing, and comes in five different colors. We love a multi-tasker!
The set includes an Always Pan 2.0 in original nonstick, a modular steam-release lid, a nesting beechwood spatula, and a steamer basket and colander.Promising review: "I love the quality of the pan and lid. The nonstick ceramic surface works beautifully. The pan heats evenly, and food cooks efficiently." —ChristinaPrice: $129 (available in five colors)
A pair of velvet blackout curtains so that that rude ol' sun can stop interfering with your plans for sleeping in over the weekend. Reviewers say that these machine-washable velvet panels truly do block out the sun, while giving a more luxe look than traditional blackout curtains.
Promising review: "I don't leave reviews often, but these curtains deserve one. They feel so luxurious. The black gives off more of a dark gray look. I painted my room a different color just to use these curtains; they're that good. Excellent light blocking. 10/10 recommend!" —jackiePrice: $48 (originally $60; available in two sizes and colors)
A box of toilet bowl cleaner sheets that are so much easier than messing around with those plastic squirt bottles of cleaner. Just drop a sheet into your toilet, let it dissolve into an ultra-penetrating cleanser that lifts stains and mineral deposits, brush, and then flush your way to a totally tidy toilet bowl.
Promising review: "I divided each sheet to extend the number of uses because it produces a good amount of suds and feels like it's getting clean. I clean more often because it is so much easier than using the squirt bottles. I will not go back to throwing away thick plastic containers that leak when not opened correctly. Wonderful product." —SA88Price: $3.99 (originally $5.99)
A vacuum wine preserver, because there are few kitchen tragedies on par with pouring a nice glass of wine, only to find that it has turned. Oxygen is the thing that turns wine from "full-bodied with notes of caramel" to "YIKES." This handy tool pumps oxygen out of your bottle, and the stoppers seal it, helping you avoid the heartbreak of tossing a bottle of wine because it oxidized.
Promising reviews: 'This works extremely well, even after several years of use. It extends bottle life for three to four days. I wish they made refill stoppers; I'm down to one (lost the other). I'll absolutely repurchase if something happens to my current one." —Tb11"I would throw away so much wine, cause we would not finish a bottle or two. Now I can vacuum seal it up for the next night. Well worth the money." —Best there isPrice: $19.99
A brightly colored mini air fryer that air fries, bakes, and crisps, so you can start saving tons of money by not getting constant DoorDash. You might even *gasp* find out that you actually like cooking?? (Or at least, cooking that requires almost zero effort.)
Promising review: "This little 2-quart fryer is perfect for one or two people! Easy to use, very easy to clean. It cooks at 400 degrees, and while that isn't adjustable, it works beautifully on everything from fish sticks and tater tots to cheese sticks. It cooks in less time than the included guide states." —Kay EmPrice: $29.99
A hanging organizer for anyone starting to feel like the only way to deal with their closet mess is to leave under the cover of darkness and start a new life across state lines. With three or six shelves, this organizer has room to store extra sweaters, pants, bags, hats, and even shoes. It's time to breathe a sigh of relief... and then finally deal with whatever is going on inside your bathroom cabinet.
Promising review: "Very good quality product and size. I was afraid it would not last very long, but I have had it for several months and it's still holding up. I do fill it with a lot of things. It is heavy and still has not torn or come apart. Good product." —StrangePrice: $15+ (available in two sizes)
A bug bite anti-itch tool that sucks bug venom directly out of your skin — so no scratching, no bumps, no lotions. Just apply the tool to the bite and then get back to enjoying the beach/BBQ/park/outdoor concert, where most of the attendees seem to be mosquitoes.
Promising review: "I wasn't sure how or if this tool would work. Unfortunately, I am a mosquito magnet. I finally purchased one and took it with me when I ventured outside. It didn't take long before I got bitten. I noticed that if I used this immediately, there would be no swelling or itching. If not used right away, it shortens the swelling and itching time. I tried it on my 4-year-old nephew as well because his skin reacts horribly to bug bites. Amazingly, his skin did not get the red, oversized irritation he would always get at all! I recommended this to his mom as well and am looking to buy more so I can carry one in my purse and keep one on the backyard porch." —Target CustomerPrice: $11.79
A three-pack of drain cleaner snakes because this isn't just cheap — removing your gross hair clogs with this for a few bucks now will save you a plumber's enormous bill later.
Promising review: "Cleared the hair clog in my pop-up shower drain immediately, without having to remove the drain cap." —SSPrice: $7.69
A three-tier over-the-toilet storage rack that has tons of rustic-chic design appeal — the distressed wood panels and black metal legs give it a look that you'd expect to spend WAY more to get. Plus, reviewers like the side hooks that can be used to hold towels, loofahs, makeup bags, or anything else you need to get just slightly out of the way.
Promising review: "Affordable and practical. Great for small spaces, modern looking, and has plenty of space on the shelves and handy hooks for small hand towels or whatever. It's not too big but not too small." —ScarlettPrice: $71.99 (originally $209.99)
A Physicians Formula face palette because it's so packed with bronzers, highlighters, blush, and powder, you can create new looks whenever your thrifty little heart desires.
Promising review: 'Yes, yes, yes!!! Absolutely love, love, love! This palette! I bought it, and it's AMAZING! It smells so good, too! The highlighter and bronzer are perfect shades! I love everything about this palette so much! It does last long, and for the price! It's a steal! The price should be higher, in my opinion! This palette is absolutely incredible!' —Mascara + AllergiesPrice: $19.79
A dry-erase calendar that is going to make you wonder how you lived without it. Its thin gold frame makes it look like part of your gallery wall, and it's magnetized, so you can attach important invitations and receipts — or just photos of extremely cute dogs to keep your energy up throughout your workday.
Promising reviews: "This is a nicely sized dry-erase board to write in my family's monthly schedule. Helps keep us organized at a glance; we use a different color for each person. I enjoy using it!" —JennyNH"Love this calendar! Helps keep me organized, the marker it comes with is nice and juicy, and the gold aesthetic is cute. Especially considering the price point, I think this is the perfect dry-erase board. I'm very happy with my purchase!" —SLayAllDayPrice: $12.99
A Shark corded stick vacuum because it grabs pet hair, dirt, dander, and anything else that makes you go "Is it allergy season already?" Nope, your house could just use a deep clean. And this ultra-light model will make it easy to actually get in all the crevices (where the nastiest stuff is always hiding).
Promising review: "This is a great vacuum! It picks up dirt, pet hair and dander, everything! Easy to use and empty, just a great value." —JamieohioPrice: $109.99 (originally $199.99)