Assassin's Creed Shadows has reached 2 million players, Ubisoft says
Assassin's Creed Shadows may be shaping up to be the hit Ubisoft needed. On social media, the Assassin's Creed team announced that the game, which was released on Thursday, has so far drawn in two million players. Assassin's Creed Shadows was originally slated to come out last fall, but was delayed twice as developers worked to further polish the game and try to ensure everything would be running smoothly on day one.
So far, (mostly) so good, it seems. Engadget's Kris Holt noted in his review this week that the game is for the most part running well on PlayStation 5, Xbox Series X and PC.
🔥 2 MILLION PLAYERS! 🔥We're thrilled to celebrate this incredible milestone! Assassin's Creed Shadows has now surpassed the launches of AC Origins and Odyssey. Thank you for joining the journey in Feudal Japan! #AssassinsCreedShadows pic.twitter.com/a6YezXNtYI
— Assassin's Creed (@assassinscreed) March 22, 2025
According to Ubisoft, the launch of Shadows 'has now surpassed the launches of AC Origins and Odyssey.' In the tweet, the team added, 'Thank you for joining the journey in Feudal Japan!' Assassin's Creed Shadows is available on PS5, Xbox Series X/S, Ubisoft+, Amazon Luna, Mac and PC, and is expected to come to iPad down the line. According to Holt's review, there's something in it for longtime players of the series and newcomers alike.
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Engadget
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Our Experts Weigh In on Tariffs 09:42 Methodology We're checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled "Now" and showing the current price. For the past months, we've gone with what was the most common price for each item in the given month. In most cases, the price stats used in these graphs were pulled from Amazon using the historical price-tracker tool Keepa. For the iPhones, the prices come from Apple's official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we'll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause. The 11 products we're tracking Mostly what we're tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs -- along with a typical bag of coffee, a more humble product that isn't produced in the US to any significant degree. The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists. Below, we'll get into more about each individual product, and stick around till the end for a rundown of some other products worth noting. iPhone 16 The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500. Something to note about this graph: The price listed is the one you'll see if you buy your phone through a major carrier. If you, say, buy direct from Apple or Best Buy without a carrier involved, you'll be charged an extra $30, so in some places, you might see the list price of the standard iPhone 16 listed as $830. Apple's been taking a few steps to protect its prices in the face of these tariffs, flying in bulk shipments of product before they took effect and planning to move production for the US market from China to India. This latter move drew the anger of Trump again, threatening the company with a 25% tariff if they didn't move production to the US, an idea CEO Tim Cook has repeatedly shot down in the past. This came after Trump gave a tariff exemption to electronic devices including smartphones, so the future of that move seems in doubt now. Apple's flagship device is still the top-selling smartphone globally, as of Q1 of this year, although new research from the firm Counterpoint suggests that tariff uncertainty will cause the brand's growth to stall a bit throughout the rest of 2025. Duracell AA batteries A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you'll be needing to restock. The Duracell AAs we're tracking are some of the bestselling batteries on Amazon. Samsung DU7200 TV Alongside smartphones, televisions are some of the most popular tech products out there, even if they're an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET's pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company so it might have some measure of tariff resistance. This model is currently about $29 more expensive than usual on Amazon, but we'll have to wait and see if this is a temporary change or a more permanent shift in pricing. Xbox Series X Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft's Xbox is the first console brand to see price hikes -- the company cited "market conditions" along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories also were affected and the company also said that "certain" games will eventually see a price hike from $70 to $80. Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US. AirPods Pro 2 The latest iteration of Apple's wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. Earlier in the year, they tended to hover around $199 on the site, a notable discount from its $249 list price, but the price is currently the much more enticing $169, so move fast if you want an affordable pair. (Or maybe just wait for the rumored AirPods Pro 3.) HP 962 CMY printer ink This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 -- where it stayed for most of 2025 -- to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick. This product replaced Overture PLA Filament for 3D printers in this piece, but we're still tracking that item. Anker 10,000-mAh, 30-watt power bank Anker's accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET's lists of the best portable chargers. While the price has remained steady throughout the year, it is currently on sale for $13, or 50% off, for a limited time. Bose TV speaker Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose. This product has been one of the steadiest on this list in terms of price throughout the year, but it's currently on sale for $199, potentially as part of Amazon's Memorial Day sale. So, if you're looking for an affordable, tariff-free TV speaker, now might be the time. Oral-B Pro 1000 electric toothbrush They might be a lot more expensive than their traditional counterparts but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won't let up on how much I need one. This particular Oral-B offering was CNET's overall choice for the best electric toothbrush for 2025. Lenovo IdeaPad Flex 5i Chromebook Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump's tariffs. Starbucks Ground Coffee (28-ounce bag) Coffee is included in this tracker because of its ubiquity -- I'm certainly drinking too much of it these days -- and because it's uniquely susceptible to Trump's tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth's equator, a tropical span largely outside the US and known as the "Coffee Belt." Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season -- little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years. All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs. Other products As mentioned before, we occasionally swap out products with different ones that undergo notable price shifts. Here are some things no longer featured above, but that we're still keeping an eye on: Nintendo Switch: The baseline handheld-console hybrid has held steady around $299 most places -- including Amazon impending release of the Switch 2 remains to be seen. This product was replaced above with the Xbox Series X. impending release of the Switch 2 remains to be seen. This product was replaced above with the Xbox Series X. Overture PLA 3D printer filament: This is a popular choice on Amazon Here are some products we also wanted to single out that haven't been featured with a graph yet: Razer Blade 18 (2025), 5070 Ti edition: The latest revision of Razer's largest gaming laptop saw a $300 price bump recently, with the base model featured an RTX 5070 Ti graphics card now priced at $3,500 ahead of launch, compared to the $3,200 price announced in February. While Razer has stayed mum about the reasoning, it did previously suspend direct sales to the US as Trump's tariff plans were ramping up in April. Asus ROG Ally X: The premium version of Asus's Steam Deck competitor handheld gaming PC recently saw a price hike from $799 to $899, coinciding with the announcement of the company's upcoming Xbox-branded Ally handhelds.