Legendary fast food restaurant makes long-awaited comeback as it plans East Coast expansion
The business opened its newest location in Cherry Hill, New Jersey, last week, making it the first restaurant to open in the South Jersey or Philadelphia area in decades.
'We've received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area, and we're delighted to make it a reality,' said Joe Briglia, director of real estate and franchise development.
'We plan to build on this success and expand even further in the market.'
The Cherry Hill restaurant is the first location to open since the company made six-store openings in Maryland, Virginia, and New Jersey in 2016.
Named after 'The King of the Cowboys,' Roy Rogers once ran over 640 restaurants nationwide.
Now, the 57-year-old chain runs less than 50 locations across five states.
The chain celebrated the highly anticipated New Jersey opening with a ribbon cutting and thanked its fans who came out to enjoy 'delicious beef, burgers and chicken.'
Roy Rogers guests flooded the restaurant during its grand opening.
'Tried twice going there but couldn't get close to the joint. Cars lined up a mile down the road, cops directing traffic… tried today and same thing, line was out the door and people standing out in the heat waiting to get it,' an Instagrammer wrote.
An influencer known as What Should I Eat Philly on Instagram tried some of the food in a video while visiting the Cherry Hill restaurant.
Roy Rogers owner Jim Plamondon suggested she try the Roast Beef Burger, his 'favorite' offering.
Reports claimed that everyone was talking about the Double R Bar Burger, while a first time Roy Rogers eater praised the Chicken Biscuit.
The blogger tried all of the recommended foods, and instantly became a fan.
Restaurant-goers are now requesting Roy Rogers open new restaurants in states like Florida and Illinois, and a fan even suggested the chain open a location in Mexico.
Fans lucky enough to visit a Roy Rogers restaurant can receive a free regular combo meal every week with Roy's Rewards. The deal will be applied to accounts every Monday for the entire summer.
Roy Rogers plans to open more locations in the near future
Fast food chains have had rotten luck over the last few years, including giants like McDonald's and Burger King.
McDonald's has worked to lure in customers with new foods and policies after its US sales fell 3.6 percent in the first quarter.
Burger King's North American sales dropped 1.3 percent in its first quarter after major franchisee Consolidated Burger Holdings filed for bankruptcy.
Other fast food brands that have been struggling include Jack in the Box and Subway, the nation's largest sandwich chain that closed over 1,654 stores in the past two years.
While these chains have been struggling, others have been prevailing and making comebacks along the way.
Krystal restaurants opened its first Texas location in over 10 years last April after bouncing back from multiple bankruptcy filings.
Cava is in the process of opening 60 new restaurants following its skyrocketing customer traffic.
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