Promofix becomes the authorised Google ads media sales representative across five key MENA markets
With this new authorisation, Promofix reinforces its position as a digital solutions leader across the Middle East and North Africa. As the officially appointed media sales representative for Google Advertising solutions, Promofix will deliver tailored training, expert account management, strategic guidance, and on-ground services in local languages across key markets.
This milestone reflects the company's commitment to driving digital transformation, enabling businesses to reach billions of potential customers at critical moments, and fostering measurable growth and regional competitiveness. Google will continue to directly manage a select portfolio of clients as part of this expanded partnership.
Imad Jomaa, Founder and President of JGROUP, stated: 'We are proud to strengthen our collaboration with Google and to bring world class digital solutions closer to businesses in Qatar, Oman, Bahrain, Kuwait, and Jordan. This partnership reflects our commitment to empowering organisations with the tools they need to elevate their digital strategies, enhance customer engagement, and achieve sustainable growth in an ever-evolving digital landscape.'
Anthony Nakache, Managing Director at Google MENA, commented: 'We are pleased with our partnership with Promofix to enable the growing digital ads ecosystem. This partnership is a testament to our commitment to empowering businesses across MENA, helping them to connect meaningfully with their customers and unlock new opportunities for growth in the digital economy.'
As Promofix looks to the future, the company remains steadfast in its commitment to driving digital excellence and delivering advanced, market-relevant technology solutions that empower clients to grow and succeed across the region.
© Muscat Media Group Provided by SyndiGate Media Inc. (Syndigate.info).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
8 hours ago
- Arabian Business
MoHRE processes record 18m smart transactions as UAE pushes digital transformation
The UAE's Ministry of Human Resources and Emiratisation (MoHRE) processed more than 18m smart transactions in the first half of 2025, underscoring its leadership in digital government services and its readiness for future labour market needs. The milestone reflects growing demand for MoHRE's AI-powered, smart digital platforms, which now offer more than 100 services via its website and mobile app. These tools allow users to complete transactions instantly, reduce paperwork, and access secure, efficient, and reliable labour market services. Smart transactions in UAE MoHRE said its digital transformation aligns with the 'We the UAE 2031' vision, the UAE National Strategy for Artificial Intelligence, and the Zero Government Bureaucracy programme, all aimed at making the United Arab Emirates the world's most prosperous and fastest-growing society. The smart services are designed to anticipate customer needs, enhance labour market efficiency, and strengthen the UAE's position as a global hub for innovation and the new economy, the Ministry noted. The Ministry's platform integrates artificial intelligence at every stage of operations, supporting proactive service delivery, improving accuracy, and ensuring transactions are completed within set timeframes. Customers benefit from high security standards, ease of use, and a system that meets the needs of both individuals and businesses. These advancements also boost the country's competitiveness, flexibility, and attractiveness to global talent, while reinforcing the country's status as one of the best places to live, work, and invest.
Zawya
9 hours ago
- Zawya
Qatar: Fintech gains momentum with digital payments and blockchain at forefront
DOHA: Qatar's fintech landscape is surging forward with remarkable momentum, driven by bold government initiatives, modern regulatory frameworks, and a thriving ecosystem of startups and corporate champions, an expert remarked. With nearly 99 percent of Qatar's population using online and smartphone penetration nearly universal, digital transactions have become the norm. Contactless payments now account for 96 percent of in-store transactions, spanning platforms such as Karwa Taxis and PayPal-enabled services, according to the MENA Fintech Association. 'Qatar is no longer just following global fintech trends—it's becoming a regional leader,' Sarah McAllister, a global fintech analyst, told The Peninsula. 'The integration of digital payments, open banking frameworks, and blockchain infrastructure is not only modernising financial services but is positioning Qatar as an innovation hub in the Gulf.' Meanwhile, the Qatar Mobile Payment initiative, launched by the Qatar Central Bank (QCB) in April 2025, allows users to link multiple wallets to a single phone number, streamlining transactions further, and mobile money platforms such as Ooredoo Money are innovating to serve expatriate communities, which enables remittances and cross-border transfers, including to PayPal accounts. The QCB introduced its fintech strategy in 2023, which features open banking as a key pillar, with a formal regulatory framework expected by 2026. On the other hand, blockchain and digital assets are emerging as strategic frontiers. Tasmu Digital Valley projects that Qatar's blockchain market could skyrocket from $33m in 2022 to $253m by 2026. McAllister noted that these developments have attracted global attention. Doha hosted the MENA Fintech Summit this year, drawing policymakers, investors, and innovators from across the region. The event highlighted sessions like the insurtech, blockchain, embedded finance, and the role of fintech in sustainable development. 'What sets Qatar's strategy apart is its coherence: regulatory foresight via the QCB, ecosystem development through QFTH, and the digital infrastructure built by private and public players all align under Qatar 2030's vision,' the market expert noted. As Qatar continues to expand its fintech footprint, several key trends are emerging. With open APIs and digital partnerships, banks and non-bank players are increasingly embedding financial services into everyday platforms. On the other hand, with Islamic and sustainable fintech, tailored products that align with religious and ESG standards are gaining ground. Additionally, the QCB's phased licensing for digital banks, with initial capital requirements lays a strong foundation for innovation. Industry leaders stress that these efforts reflect Qatar's ambition to build a diversified and knowledge-based economy. © Dar Al Sharq Press, Printing and Distribution. All Rights Reserved. Provided by SyndiGate Media Inc. (
The National
9 hours ago
- The National
UAE pupils look to universities around the world after record A-Level success
Pupils across the UAE were celebrating their A-level results on Thursday, as the number of top grades awarded hit their highest level outside of the Covid-19 pandemic. Graduates told The National that they were now planning to head to elite destinations including University College London, Edinburgh, Toronto and Paris's renowned Gobelins animation school. Leading school provider Gems Education had a record 1,999 pupils sitting 5,379 A-levels across 22 schools in the UAE and Qatar. This year, 32 per cent of entries were awarded A* – A, up from 26 per cent last year. The proportion of top A* grades also increased to 11 per cent. Lisa Crausby, chief education officer for the group, said the results were 'just the beginning'. Standout performances included Gems Wellington Academy – Silicon Oasis, which posted an 18-point rise in A*-A grades, and Gems Founders School – Al Mishear, where A*-B results jumped by 27 points. More than a quarter (28.3 per cent) of UK pupils were awarded an A or A* grade, up by 0.5 percentage points on last year. Resilience beyond grades This time last year, Pranaw Lalwani was ready to throw in the towel. He told The National that anxiety over grades had affected his performance. 'I got to a point at the end-of-year 12, I just wanted to walk out,' he said. After sitting down with his parents and teachers at Jumeirah College Dubai, he decided to persevere and brought his grades up to gain a place at the University of Madrid. Beyond the grades, he said he had learnt a critical lesson in resilience. The National joined Pranaw and his classmates at the GEMs school, emotion filled the main reception as students collected white envelopes with their grades ready to be opened at the stroke of 11am. The parents of Rayyaan Rabbari were elated at his results which have secured him a place studying engineering at University College London. 'I haven't seen him in month,' Rabbi, Rayyaan's mother told The National. Food is delivered to his door as he was so focused on the exams. Schools across the UAE took to social media to celebrate their results. Cranleigh Abu Dhabi posted that 52 per cent of its students achieved A*-A grades. Repton Abu Dhabi shared that 72 per cent of pupils had obtained A*-B grades. Exactly half of the A-Level pupils at The British School Al Khubairat in Abu Dhabi achieved A*-A grades. Nord Anglia International School Dubai, Al Barsha, posted on its Instagram account that 100 per cent of pupils had passed their exams, with 38 per cent obtaining A*-A grades. Brighton College Dubai also celebrated its strongest results yet, with A* grades surging to 28 per cent – almost double last year's 15 per cent. More than half of all grades were at A*-A and 80 per cent at A*-B. Several pupils, including Arvand Zare, Shaurya Kumar and Vibha Kumar achieved the coveted three A* grades. Vibha told The National that while she was 'still in shock', at the outstanding results, on reflection it was the school environment that made the biggest difference, with the smaller class sizes at Brighton College allowing for more one-on-one time with teaching staff. 'Previously I was in a pretty big school where the year group size was about 300-400 people,' she said. 'My classes at Brighton ranged from about five to 13 people.' Simon Crane, headmaster at Brighton College, hailed the achievement as 'among the best in the UAE', crediting the school's culture of striving for excellence. Hannah Aly, a pupil at Brighton College Abu Dhabi, received a much-coveted score of four A* grades. She said the key to success comes from planning to study early, as 'that way it'll be less stressful once exams actually come around'. Eloi Roberts, an A-level pupil at Brighton College Al Ain, has his heart on a career in architecture. But for now he has a big decision to make, considering a placing in the UK, or at home in the Emirates at UAE University as the built environment industry is moving at a rapid pace. Elsewhere, at Repton Abu Dhabi, 43 per cent of all A-Level entries were awarded A* to A grades and 72 per cent of all entries at A* to B. At sister school, Repton Dubai 31 per cent of entries received A*to A grades, and 62 per cent of grades awarded A* to B. Dubai British School Emirates Hills also posted its best A-level results, with the school's principal highlighting the 'determination, resilience and commitment' of pupils.
