Stylist behind Travis Kelce's GQ shoot reveals he posed shirtless to clap back at body shamers
But for GQ's latest cover shoot, both he - and his client - stepped outside of their comfort zone and tried something new.
Travis Kelce - NFL tight end and famous boyfriend of Taylor Swift - is on the cover of GQ's September issue wearing a furry hood.
Throughout the shoot, Travis is seen posing shirtless, wearing a construction vest, a cowboy hat, and sometimes L.L. Bean shoes.
And Law told GQ that this new look - rawer and more vulnerable - was done on purpose.
'We wanted to make sure that the fashion could accentuate his physicality, not the other way around,' he said.
'Usually when you're dressing a model, or even someone who is average size, somebody who is not in the NFL, it's more about the fashion.
'But this time we had to go and reverse it and make it about the physicality and accentuating the physicality and making that just as important to the story.'
And he took into consideration some of the recent body-shaming that Travis has received from the public.
In December 2024, photos of Travis went viral, with fans pointing out his 'dad bod.'
Even sports commentators drew attention to Travis' weight, questioning if this meant any hindrance to his career.
Travis eventually lost 25 pounds - but Law said that the GQ cover shoot was meant to be a response to haters who had body-shamed him.
'I think shooting him a little bit more raw and showing the body that he's in is almost like a f**k-you to the critics, which I thought was really, really, really powerful,' he said.
Law went on to say that Travis took the shoot in stride, getting in the water with alligators, hopping onto a fly board, and spending almost the entire day waist-deep in lake water.
'He was so fun. He was like, "I don't care. I'll do that,"' Law reflected.
And while critics have ceased to speak about Travis' body, some were not impressed with the shoot.
Many fans took to X to express their dislike of the styling and shoot altogether.
'Nobody wanna see this mess,' one X user said, while another shared: 'I'm sorry but these are awful.'
'Not trying to be a hater but I genuinely don't think I've ever been more turned off,' another said.
Some even questioned the thought behind the shoot, hinting at it being reminiscent of a far-right aesthetic.
'I typically LOVE law roach's styling but this whole shoot feels in bad taste for the current political climate,' one user shared. 'I would love to know the creative brief for this and why they went with this concept.'
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