ASR Festival 2025 Brings Music, Travel And Big Rewards To KL
Running from July 24 to 27, the four-day celebration promises a dynamic blend of live music, exclusive hotel deals, interactive activities and prize giveaways — all with free admission.
Organised by Ascott Malaysia, the festival is a highlight on the city's lifestyle calendar, attracting families, music lovers and savvy travellers alike. This year's event sees major collaborations with Sony Music Malaysia, CIMB, Astro Rocketfuel, ShopBack and Jaecoo by Weststar, making it one of the most exciting editions to date.
Travel Deals and Lifestyle Rewards
Ang reveals some of the event highlights for this year's ASR Festival
In keeping with Ascott's hospitality focus, the festival features unbeatable travel promotions across its brands in Malaysia and Southeast Asia. Attendees can unlock exclusive room deals, bonus rewards and flash sales, with additional perks available to ASR members. For non-members, on-site sign-ups unlock instant access to benefits like priority bookings, bonus points and giveaways.
Area General Manager Central Malaysia Sharon Ang described the festival as 'a celebration of lifestyle, community and travel', adding that the event reflects Ascott's vision of making travel more rewarding and accessible.
'Whether you're discovering new destinations or discovering new talent, the ASR Festival is where those journeys begin,' she said during the festival launch on July 24.
Talent Takes the Stage
A major draw this year is the Sony Music Talent Showdown, where aspiring singers compete live for a chance to sign a one-year recording contract with Sony Music Malaysia.
Ong shares some of the perks that the winner of the singing competition might get from Sony Music
According to Sony Music Entertainment Malaysia, Vietnam, Singapore and Special Projects Southeast Asia Managing Director Kenny Ong, the recording contract is truly a once-in-a-lifetime opportunity for aspiring singers where the company will handle everything from songwriting, song recording, to marketing and promotions.
'If the winner performs during that period, we might consider extending the contract,' Ong said during the festival launch.
Meanwhile, during the festival celebration period, mall goers will also be entertained by performances from popular local artists, including Naqiu, Wany Hasrita, Kidd Santhe, Vanessa Reynauld and Yulia, offering a front-row seat to Malaysia's rising musical talents.
Games, Giveaways & Happy Hour Perks
Beyond music and travel, Ang highlighted that ASR Festival 2025 delivers a fun-filled experience with interactive games, hourly lucky draws and a merchandise pop-up.
The excitement peaks during the 'Happy Hour Sales', where festival-goers can snag limited-time deals and surprise rewards.
With something for everyone, from live performances and luxury stays to curated experiences and real career opportunities, ASR Festival 2025 is shaping up to be a must-visit event this July. Related
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