Dubai RTA Launches ‘Driving Without A Phone' Road Safety Campaign
Apr 17, 2025
Dubai's Roads and Transport Authority (RTA) has launched a new awareness campaign as part of GCC Traffic Week 2025, which runs through April 20th. Titled 'Driving Without a Phone,' the initiative aims to reduce distracted driving and promote safer road habits across the city.
The campaign is being conducted in collaboration with the Ministry of Interior, Dubai Police, Emirates Driving Institute, and Michelin Tyres. It addresses a growing concern on UAE roads: the widespread use of mobile phones while driving—a leading cause of traffic violations and road accidents.
GCC Traffic Week is a regional initiative held annually to promote road safety across Gulf countries, with previous editions focusing on issues like speeding and seatbelt use.
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