Cult pistachio spread ‘finally' lands at Woolworths

News.com.au

03-06-2025

If you've spent any time on the foodie side of the internet lately, you'll have noticed the cult following around Pistachio Papi – the pistachio spread that's taken social media by storm.
Like many, I've found myself lost in an algorithmic rabbit hole, endlessly scrolling through food creators' accounts as they taste-test this creamy, green-hued sensation.
After being mesmerised by slow-motion dollops and ASMR cooking videos, I set out to find the viral spread – only to discover it's not exactly a staple on local supermarket shelves.
Desperate, I considered heading to Yo-Chi and skipping the yoghurt altogether, and just filling my cup with Pistachio Papi – one of the few places you can get your hands on it outside Uber Eats or Amazon. But let's be honest, that might raise a few eyebrows.
Well, pistachio fans, rejoice! Pistachio Papi is officially launching in Woolworths this month.
The supermarket giant announced on social media this week that it will be stocking Pistachio Papi Crunchy Spread (180g) and Pistachio Papi Smooth Spread (200g) from June 16, both online and in stores nationwide.
'At Woolworths, we're always looking to introduce exciting new flavours and products that inspire our customers,' a Woolworths spokesperson told news.com.au.
'We've noticed a real buzz around pistachio lately – it's popping up in everything from desserts and snacks to savoury dishes – so it's great to bring the popular Pistachio Papi spread to our customers this month.'
Fans were quick to celebrate the news. 'About time Woolies got on board pistachio spread,' said one eager shopper.
'FINALLY,' quipped another.
Others predicted the spread would fly off the shelves: 'I already know the Pistachio Papi will be out of stock forever,' one person commented.
When The Grocery Geek AU re-shared the news on Facebook, there was one burning question – the price.
With a premium ingredient list boasting 16 per cent pistachios, Pistachio Papi doesn't come cheap.
Online, the spread typically retails for $19 a jar, though Woolworths is yet to reveal its price.
'It's so goooood,' raved one fan. '$19 a pot though. I wonder if it'll be lower at Woolies'. Another agreed: 'Not cheap, but OMG it's so good'.
This isn't Woolworths' first foray into pistachio mania.
The supermarket has previously launched a Pistachio Cheesecake, which saw 80 per cent of stock sell out within three weeks, and an exclusive range of Messina gelato tubs, with Pistachio Praline emerging as the most popular flavour.
And Woolies isn't the only retailer jumping on the pistachio bandwagon.
Coles has also embraced the trend, recently launching the Coles Finest Hand Finished Pistachio Cake.
The 1.2kg cake, which serves 18 and retails for $40, features a double-layered vanilla base filled and topped with pistachio cream cheese buttercream – and it's already earning rave reviews online.
Food creator @nectoriouspapi described the buttercream as 'absolutely beautiful', adding, 'I could have a whole tub of that on its own'.
Meanwhile, @jazhandmade 's office taste test saw all five participants rate it extremely highly.