Bebop reaches NZD $1.2 million ARR in 45 days with SME focus
The announcement highlights Bebop as being the fastest-growing product in the company's portfolio, reaching its ARR milestone at twice the speed set by Pearl Diver, another product from the same company that attained NZD $10 million in ARR over 24 months.
Access for SMEs
According to Black Pearl Group, many small and medium-sized enterprises (SMEs) have traditionally found themselves excluded from access to high-quality sales intelligence due to the cost and scale of established platforms such as ZoomInfo, Clearbit, and Apollo. Bebop is intended to address this gap. The company reports that Bebop provides rapid access to highly targeted lists of verified decision-makers at millions of US-based companies, supported by personalised strategic dossiers.
Nick Lissette, Chief Executive Officer, commented on the product's rapid uptake: "Bebop is like ChatGPT, but specifically built for sales and revenue growth. This is one of the fastest go-to-market trajectories we've seen across the SaaS and AI landscape, and customers have rapidly validated our value proposition. We hit it out of the park with Pearl Diver, so it's extremely exciting to see Bebop overtake its impressive early adoption. Bebop's traction validates our core thesis: that speed, usability, and value drive adoption. And our platform was built to scale these advantages, fast"
Positioned on cost
The company states that Bebop delivers sales intelligence tools similar in function to existing enterprise solutions but is priced to make such tools accessible to SMEs. This approach, Black Pearl Group claims, meets growing demand for AI-based and cost-effective sales applications tailored to SME needs.
Lissette further said, "There's rising demand for AI-native, cost-effective sales tools that solve real SME challenges. With Bebop, we imagined unlocking unlimited revenue opportunities and cutting-edge business intelligence. Early customer feedback highlights Bebop's ability to 'save hours in research,' 'generate customers effortlessly,' and 'bring the power of AI to the everyday business owner'. That's real results; and a real threat to Silicon Valley sales giants."
He contrasted Bebop's capability with earlier generations of business-to-business sales software, which he described as depending largely on SQL queries with interfaces optimised to simplify data retrieval. According to Lissette, Bebop's design provides a distinct experience by understanding both the offerings of a business and its relevant target market, ultimately helping to generate actionable insights for revenue generation.
Lissette stated, "Bebop has intelligence at its core – genuinely understanding what a business provides and exactly who needs it. Our product delivers a fundamentally different experience that unlocks deep insights that fuel measurable revenue growth."
Product development and outlook
Bebop was built and brought to market within 90 days, which the company credits to its ongoing investment in its proprietary Pearl Engine software and underlying data infrastructure. The company suggests this effort illustrates its ongoing technology-driven approach to product development.
Lissette added, "That conviction has been validated. The results show Bebop is not just viable – it's a force multiplier for BPG's revenue growth. It now stands alongside Pearl Diver as a key driver in our product portfolio, reinforcing our strategy of building scalable, high-impact tools for customer acquisition."
He continued, "Bebop's rapid market-fit means our line of sight on NZD $20 million ARR is even clearer. And this also will greatly contribute to our medium target of NZD $50 million ARR."
Karen Cargill, Interim Chief Financial Officer, remarked, "We have deliberately invested since our capital raise into platform development and talent acquisition. The vision and engine is working. Our investment and market timing have aligned. With two products both demonstrating scale and demand, we're well positioned for sustained growth."
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