New BAM chief aims to smash old mindsets for badminton success

New Straits Times

17-07-2025

KUALA LUMPUR: BA of Malaysia (BAM) president Tengku Datuk Seri Zafrul Abdul Aziz believes that changing the mindset of the management, players and coaches will be crucial in elevating Malaysian badminton to the next level.
Tengku Zafrul said this would be one of the key areas he will address before unveiling his full plan to steer BAM forward — once he completes his first 100 days in office at the end of next month.
He added that a detailed roadmap will be revealed by the end of August.
"What's most important at the end of the day is the mindset — of the management, players and coaches," said Tengku Zafrul after holding a media briefing, part of a series of stakeholder engagements he promised upon assuming the role.
"To transform things, we need to assess where we are now in terms of finance, governance structure, players, coaches, infrastructure, grassroots development and the role of State BAs, and what is needed to align them all to reach a top rating of 10.
"Whether we like it or not, the expectations for Malaysian badminton are high, and we must do a lot more than where we are today.
"When I present the plan at the end of August — there may be differing views — but ultimately, we all need to rally together to ensure badminton remains one of Malaysia's sporting success stories.
"With the support of council members, players, and all stakeholders, I believe we can lift Malaysian badminton to another level over time."
Tengku Zafrul also said he has already met most of the key stakeholders and will soon engage with the Youth and Sports Ministry, National Sports Council (NSC), National Sports Institute (NSI) and other relevant government agencies as part of his ongoing fact-finding exercise.
"It has been quite productive. My plan was to meet as many stakeholders as possible, and I've had good engagement," he added.
"The positive takeaway is that everyone I've spoken to is passionate about the sport. They may have different views, but their willingness to share shows they want to see progress.
"I've also spoken to some former players, but I won't reveal the details just yet. Meetings with the government agencies are next."
Tengku Zafrul also said he has yet to have an in-depth discussion with the BAM coaches due to their tournament schedules, but will sit down with them on July 31 as part of his ongoing fact-finding.