Bed Bath & Beyond opening store with new name, honoring old coupons
The Brand House Collective, Inc., announced the grand opening of its first Bed Bath & Beyond Home store on Friday, Aug. 8, in Nashville, Tennessee. The addition of "Home" at the end of its new store's name is a new twist for the retailer.
This opening will be the retailer's first brick-and-mortar store since 2023, when Bed Bath & Beyond filed for bankruptcy and closed its stores. It follows The Brand House Collective, formerly known as Kirkland's, Inc., entering into a strategic partnership with Beyond Inc., the parent company of Bed Bath & Beyond, in October 2024.
"We're proud to reintroduce one of retail's most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today," Amy Sullivan, CEO of The Brand House Collective, said in a statement. "This isn't just a store, it's a fresh start for a brand that means something special to so many families.
Customers can bring in old Bed Bath & Beyond coupons
As part of the grand opening, The Brand House Collective said it is "honoring our brand's history" by bringing back the "beloved Bed Bath & Beyond coupon." The company is encouraging guests to bring in their legacy Bed Bath & Beyond coupons, which the store "will gladly honor," according to a July 28 news release.
The company added that the first 25 customers who make a purchase will receive The Beyond Bed, described as a premium 10-inch memory foam queen-size mattress regularly valued at $226.99.
Bed Bath & Beyond was primarily selling products online
Before The Brand House Collective partnered with Beyond Inc., Bed Bath & Beyond had made the switch to sell products online following Overstock's acquisition of the store's intellectual property in June 2023.
'Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market share growth, Jonathan Johnson, CEO of Overstock, said in a statement at the time.
All Bed Bath & Beyond products were not sold online after the bankruptcy, as the store entered into a separate strategic partnership with The Container Store in late 2024 to sell its goods at the specialty retailer chain. As part of the partnership, Beyond Inc. also agreed to invest $40 million in The Container Store.
Jonathan Limehouse covers breaking and trending news for USA TODAY. Reach him at JLimehouse@gannett.com.
This article originally appeared on USA TODAY: Bed Bath & Beyond opening store with new name. See when.
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