Patanjali Is A Trusted Brand For Millions Of Families Across India: Company
Patanjali claims it has become a trusted name in millions of homes across India. The company claims that in just a few years, this Ayurvedic and natural products brand has not only gained massive popularity, but also competed with major multinational companies. The company claims that the main reason behind this success is Patanjali's emphasis on natural products and its focus on improving people's health. Additionally, Patanjali claims that the trust people have in the brand has been strengthened by its chemical-free products, affordable prices, and the popularity of Baba Ramdev.
Patanjali claims its popularity can be seen in the fact that in 2017, it was considered the most trusted FMCG brand in India. That same year, it was also named the most attractive brand in the country.
Patanjali's Vision
Patanjali Ayurveda Limited was founded in 2006 by yoga guru Baba Ramdev and Acharya Balkrishna. The company claims its goal was to combine ancient Ayurvedic remedies with modern science and make them accessible to everyone. Patanjali claims it focused on Ayurvedic medicines and herbal products initially, but soon expanded into food items, drinks, beauty products, and home essentials.
What Makes Patanjali a Trusted Brand?
Natural and Ayurvedic Products
Patanjali claims one of its biggest attractions are its natural and Ayurvedic products. The company claims it uses ingredients like Ashwagandha, Aloe Vera, Shatavari, pure desi cow ghee, cow urine, and various other herbs. These ingredients are not only highly beneficial for health but also have no negative impact on the environment. With more people moving away from chemicals and refined products, Patanjali claims it offers a better, more natural alternative.
Connection with Indian Culture and Swadeshi Movement
Patanjali claims it promotes its products as being deeply rooted in traditional and cultural values. The company cliams this connection with Indian culture has made the brand even more trustworthy for Indian consumers. As more people seek to connect with their roots, Patanjali claims it offers them the feeling of pride in using products that reflect India's heritage. The company cliams using Swadeshi products gives people a sense of connection to their country and its ancient culture.
Chemical-Free Products
Patanjali claims its chemical-free products have made a distinct name for themselves not just in India, but globally. In today's world, consumers are becoming more health-conscious and prefer to avoid chemicals. The company cliams that research shows consumers are increasingly interested in herbal and eco-friendly products with no side effects. Patanjali cliams it addresses this need perfectly.
Affordable Products for Everyone
The company cliams another major factor contributing to Patanjali's popularity is its affordable pricing. Patanjali claims its products are much more affordable compared to premium brands, making them accessible to the general public. The brand claims its products cater to all age groups, from children to the elderly. Patanjali claims its products have natural ingredients, so every member of the family can use them without any concerns. Patanjali claims this has helped it to become a brand that families trust.
Patanjali claims it has managed to build trust by offering high-quality, affordable, and natural products that people can rely on. The company cliams it continues to be a brand that many families in India turn to for their everyday needs.
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