MoIAT and Sinaha partner to strengthen UAE's industrial sector, promote national products under the umbrella of 'Make it in the Emirates'
ABU DHABI (ALETIHAD
The Ministry of Industry and Advanced Technology (MoIAT) and Sinaha — an e-commerce platform dedicated to supporting Emirati-made goods — have signed a partnership aimed at enhancing the competitiveness of national products.Through the partnership, Sinaha will design a national digital platform that showcases products bearing the 'Made in the Emirates' mark, a unified national identity that recognises goods manufactured in the UAE.The agreement was signed by Osama Amir Fadhel, Assistant Undersecretary for the Industrial Accelerators Sector at MoIAT, and Mansour Mohammed bin Kardous Al Ameri, Deputy CEO of the Sinaha platform, with the ceremony taking place on the sidelines of the fourth edition of Make it in the Emirates Forum, held at the Abu Dhabi National Exhibition Centre.As part of the agreement, the community-focused Walaa' (loyalty) Platform will be launched under the supervision of MoIAT. The loyalty platform will engage influencers, media professionals, and community organisations to support the culture of local consumption and promote national products. It will also celebrate the contributions of key supporters of the Make it in the Emirates initiative. Awareness campaigns will further enhance public and investor confidence in national products.This partnership aims to align efforts between MoIAT and Sinaha to deliver innovative initiatives that support national priorities and enhance public-private sector integration. Key focus areas will include developing digital solutions for industrial employment, supporting small and medium-sized enterprises, and advancing the Make it in the Emirates initiative.Osama Amir Fadhel emphasised that MoIAT remains committed to supporting strategic initiatives that bring together public and private sectors in line with the objectives of the National Strategy for Industry and Advanced Technology. These efforts strengthen the growth and competitiveness of the UAE's industrial sector, while raising awareness of the quality and value of Emirati products under the umbrella of Make it in the Emirates.He added: 'At the Ministry, we are committed to supporting efforts that elevate 'Made in the Emirates' products. This not only enhances investment opportunities but also fosters a stronger culture of local consumption by highlighting the quality of Emirati-made goods in collaboration with our partners at Sinaha. Marketing plays a vital role beyond production, and initiatives such as the Walaa' platform will be instrumental in showcasing the excellence of our national products in both local and international markets.'Mohammed bin Salem bin Kardous Al Ameri, who also serves as Chairman of the Board of Directors of Sinaha platform, said, "We operate in line with the directives of our wise leadership to strengthen the capabilities of the national industrial sector. This strategic partnership with MoIAT marks a significant step toward establishing an effective, integrated model of collaboration between the public and private sectors to support Emirati products across all levels.'He also added: "Industrial development cannot be achieved without recognising the vital role of marketing—it is as important as production itself. Strong demand drives higher production volumes, expands the consumer base, and contributes directly to employment and economic growth. Smart, consistent marketing of Emirati products is key to unlocking new markets. It fuels the manufacturing ecosystem, attracts investment, and accelerates the journey toward sustainable industrial development."Mr. Al Ameri also highlighted how the partnership will enable Sinaha to expand its support for national products by increasing integrated digital and media efforts. It will also contribute to developing policies and investment opportunities that advance innovation and support long-term competitiveness.This partnership between MoIAT and Sinaha represents a significant step in digital industrial empowerment by laying the foundation for a comprehensive, integrated system that enhances the added value of national products. It will also support long-term cooperation, industrial localisation, and provide quality employment opportunities in future industries.
The platform will also leverage advanced digital tools and artificial intelligence to analyse consumer behaviour. These local market insights will support efforts to raise awareness of Emirati products and services across the industrial and technology sectors, serving as a unified gateway for the national industrial ecosystem — connecting manufacturers with consumers, investors with factories, and talent with employment opportunities.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
4 hours ago
- Al Etihad
Abu Dhabi reports non-oil foreign trade growth of 34.7% in H1 2025
3 Aug 2025 15:09 ABU DHABI (ALETIHAD)Abu Dhabi's non-oil foreign trade increased 34.7 per cent to Dh195.4 billion during the first half of 2025, compared to Dh145 billion during the same period in 2024, according to statistics released by the General Administration of Abu Dhabi Customs (Abu Dhabi Customs).The growth reflects the resilience and dynamism of Abu Dhabi's economy, supported by the efficiency of its infrastructure and advanced logistics services, which have helped facilitate trade flows and enhance the smooth movement of goods through border the first six months of 2025, Abu Dhabi's non-oil exports grew by 64 per cent, reaching Dh78.5 billion, up from Dh47.9 billion during the first half of rose by 15 per cent to Dh80 billion, compared to Dh70 billion, and re-exports registered a 35 per cent increase, surpassing Dh36 billion, compared to Dh26.6 billion in the first half of increase in non-oil foreign trade underscores the strength of Abu Dhabi's economic diversification strategies, forward-looking policies, and significant investments across key sectors. These efforts collectively support the emirate's growth as a leading regional and global trade and logistics Jasim Al Zaabi, Chairman of the Abu Dhabi Department of Economic Development (ADDED), said: 'Abu Dhabi's steady non-oil foreign trade performance in H1 2025 reaffirms our position as a global economic powerhouse, bridging east and west, north and south. Our consistent growth, amid the challenges in international trade and the global economy, reflects the strength of our long-term economic planning, decisive policy execution, and our commitment to enabling the free and fair exchange of goods, services, and innovations.'We are doubling down our efforts to position Abu Dhabi among the world's most business-ready economies by streamlining trade procedures, deploying smart systems, and integrating services to enhance flow and accelerate efficiency, cementing Abu Dhabi's position as a global trade and investment centre, and a key node on international supply chains.' Rashed Lahej Al Mansoori, Director General of Abu Dhabi Customs, said: 'The growth in non-oil foreign trade during the first half of 2025 reflects the success of Abu Dhabi's economic strategies, and highlights the effectiveness of efforts made by Abu Dhabi Customs, in collaboration with strategic partners, to facilitate trade. These efforts are driven by the adoption of advanced systems, innovations, and digital technologies. 'Abu Dhabi Customs remains dedicated to delivering best-in-class services and procedures that accelerate customs clearance, and promote integration with both local and international partners, thereby supporting sustainable growth, enabling the future economy, and reinforcing Abu Dhabi's position on the global trade map.' Source: Aletihad - Abu Dhabi
Al Etihad
5 hours ago
- Al Etihad
Emirates Post issues joint commemorative stamp to mark Arab Postal Day
3 Aug 2025 14:46 DUBAI (ALETIHAD)Emirates Post, in coordination with other Arab postal administrators, has issued a joint commemorative stamp to mark Arab Postal Day, observed annually on August release underscores the postal sector's vital role in serving communities and advancing socio-economic development. The initiative also highlights Emirates Post's commitment to supporting pan-Arab cooperation and strengthening regional integration across the postal stamp traces the evolution of the Arab postal sector, from using traditional, manual methods to the adoption of cutting-edge artificial intelligence in the digital design features a human arm, symbolising the sector's hands-on beginnings, as well as a robotic arm representing its ongoing digital transformation. It also includes additional elements like envelopes to denote letter-mail services, stylised electronic signals, and a blue background representative of intelligence and innovation. The joint issuance of the stamp shows how Arab postal services are adopting new technology towards inclusive development and driving the region's connectivity and economic progress. It also underscores the value of Arab coordination and integration in the postal technologies and services domain, paving the way for new avenues of cooperation to foster an integrated, sustainable postal future for the region.
Al Etihad
7 hours ago
- Al Etihad
Lootah Biofuels launches region's first sustainable yacht fuel
3 Aug 2025 13:12 DUBAI (ALETIHAD)Lootah Biofuels, a leading company in the clean energy sector in the UAE, announced the launch of its new product: Sustainable Yacht Fuel (SYF) – a specialised marine biofuel developed to meet the growing demand for low-emission, eco-friendly fuel in the maritime transport sector, particularly for luxury yachts in the fuel is derived from used cooking oil collected from the hospitality, residential, and commercial sectors across the UAE, and is refined locally using advanced technologies in accordance with the highest international quality new product marks a significant milestone in the country's efforts to promote a circular economy by transforming waste into clean, high-performance marine energy. It also represents a pivotal step in accelerating the transition to renewable and clean energy sources and achieving climate neutrality targets. Focus on Innovative SolutionsOn this occasion, Yousif Bin Saeed Lootah, Founder and CEO of Lootah Biofuels, stated: 'Our vision is based on focusing on specific goals and striving to develop extraordinary solutions. From this foundation, the idea of sustainable yacht fuel emerged, reflecting our ongoing commitment to sustainability and boundless innovation under the umbrella of supporting the UAE's goals to achieve carbon neutrality by 2050.' He added: 'With this unique achievement, we provide yacht owners and operators with an exceptional and economical operational option that reduces emissions without compromising performance, quality, or luxury. On the contrary, it enhances the level of national responsibility toward the environment and society for a better future for all.' 15 Years of InvestmentLootah confirmed that the new yacht fuel is the result of more than 15 years of investment in clean fuel technologies. 'It is another achievement that boosts our pride, ambition, and confidence in our ability to deliver a high-quality, scalable, and innovative Emirati solution that helps reduce the carbon footprint in the maritime transport sector – starting with one of its most prominent areas: luxury yachts.' Marine Fueling ServicesLootah Biofuels will provide direct fuel supply services at major marinas across the UAE, including Dubai Marina, Port Rashid, Yas Marina, and others. Yacht operators will also receive digital certificates and emissions reports to support environmental compliance and increase transparency in rental and private ownership services. The sustainable yacht fuel (SYF) stands out for its ability to reduce carbon dioxide emissions by up to 90% compared to conventional marine is also fully compatible with modern yacht engines, supporting blends from B5 to B100. Additionally, it is a fully locally produced fuel made using recycled and renewable raw materials. This product also supports compliance with international maritime sustainability standards (IMO, EEXI, EU ETS). Leading the Circular Economy The impact of SYF goes beyond emissions reduction—it also contributes to enhancing the national circular economy by transforming daily waste into clean fuel that can be utilised more broadly in the maritime transport sector. Through partnerships with hospitality groups, food manufacturers, and waste collection companies, Lootah Biofuels ensures consistent excellence in performance and production quality within a wide circle of innovation. The closed value chain begins with collection and ends with clean combustion in luxury yacht engines out at sea.
