Everstage Delivers a Modern Sales Performance Management Platform with New Sales Planning Product and Strategic Finance Leadership to Align Strategy with Innovation Roadmap
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NEW YORK — Everstage, the leading modern sales performance management platform, announced the launch of its newest product: Everstage Planning. Designed for enterprise needs, Everstage Planning empowers organizations to manage territory, quota, and capacity with precision, therefore expanding Everstage's offerings beyond Incentive Compensation Management (ICM) into holistic Sales Performance Management (SPM).
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The $1.5 billion sales performance management (SPM) market is on a strong growth trajectory, projected to expand at a CAGR of 11.5% through 2028. Yet, most vendors still treat planning and compensation as disconnected workflows, leading to costly misalignment between sales capacity, revenue targets, and financial accountability.
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To lead this product evolution, Niranjan, former CFO of Disprz, has joined Everstage as VP of Finance. With 20+ years of finance leadership experience, Niranjan will guide the development of Planning to ensure it meets the highest standards of financial accuracy while remaining intuitive for operations teams. Everstage is delivering a strategic financial platform that CFOs and CROs can rely on for critical decision-making.
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'When your star reps outperform, is it truly their salesmanship? Or were their quotas simply lower, or their territories more lucrative, like Northern California?' said Siva Rajamani, CEO and Co-Founder of Everstage. 'These are the kinds of questions that only get answered when planning and compensation are looked at together. That's what enables smarter, data-backed go-to-market strategies for the future.'
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Everstage Planning solves a long-standing disconnect in enterprise organizations, where finance teams own planning accountability but revenue operations execute on it. Traditionally, capacity planning, quota setting, and compensation have lived in silos—leading to inefficiencies, errors, and misaligned incentives.
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The product enables cross-functional teams to:
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Design balanced territories based on rep capacity and market potential.
Plan and forecast sales capacity aligned to revenue goals and hiring timelines.
Set achievable quotas using AI-driven historical analysis.
Model the financial impact of changes in real time.
Link planning decisions directly to compensation plans.
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Everstage Planning integrates seamlessly with Everstage Incentives, ensuring a smooth experience from strategic planning to real-time payouts.
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'Having led finance teams at Freshworks, VMware, and Infosys, I've witnessed how disconnected planning and compensation systems create operational inefficiencies and financial risk. We're building an enterprise-grade planning product that bridges the gap between finance and sales operations,' said Niranjan. 'Our goal is to give CFOs the modeling power they need and revenue teams the agility they demand.'
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Strategic Finance Perspective
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Niranjan's appointment is particularly significant as Everstage Planning bridges traditional silos between sales operations and finance. His expertise will help enhance SPM capabilities such as:
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CFO-level financial modeling and scenario planning
Audit-compliant quota and territory allocation
Real-time impact and variance reporting
Board-ready dashboards for capacity visibility
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CEO Siva Rajamani added, 'Other planning tools offer point tools that don't talk to each other. They're either too simplistic for enterprise financial requirements or too complex for sales teams to adopt. Guided by Niranjan's financial pedigree, we're building a connected platform—one that brings every decision, from planning through commissions, into one intelligent system.'
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Everstage is a leading modern Sales Performance Management solution that streamlines planning and management allowing operations and finance professionals to turn compensation management into a revenue driver. Founded in 2020, the platform is built to manage modern requirements critical to the success of sales operations and finance teams. Everstage was founded by Siva Rajamani, formerly the Head of Global Revenue Operations at Freshworks, who experienced firsthand the modern challenges faced by these teams.
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With a founding team of sales compensation experts, Everstage was built with two core missions: simplifying operations and finance professionals' work through automation and insights, and bringing certainty to sellers' earnings. Today, Everstage has over 200 customers and helps companies like Wiley, Trimble, and Diligent, face the modern requirements of sales performance management.
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