
Stc Bahrain advances technology in education as gold sponsor of the Bahrain Bayan School Tech Summit
The summit was attended by His Highness Shaikh Faisal bin Rashid bin Isa Al Khalifa, Vice President of the Supreme Council for Environment, Deputy Chairman of the Rashid Equestrian and Horse Racing Club (REHC) High Committee, and Member of the Supreme Council for Youth and Sports. The summit was officially inaugurated by Chairperson of the Board of Trustees of Bahrain Bayan School, Dr. Shaikha Mai bint Sulaiman Al-Otaibi and witnessed strong participation from ministers, and senior officials.
This first-of-its-kind national summit aimed to highlight the intersection of education, innovation, and Bahraini identity, bringing together students, educators, government officials, private sector leaders, and parents. The event provided a platform for discussions on how technology can transform education while preserving cultural heritage. With the theme 'Bahraini Identity in the Digital World – The Role of Education in Preserving Our Roots,' the summit emphasized the importance of combining technological progress with tradition—a vision that aligns closely with stc Bahrain's mission as a digital enabler driving transformation across all sectors.
As part of the interactive exhibition, stc Bahrain showcased its latest technological solutions designed to enhance learning experiences and support schools in adopting digital tools. Visitors to the stc Bahrain booth engaged with representatives to learn about innovative products and services aimed at improving connectivity and creating smarter educational environments. The company's presence highlighted its commitment to equipping future generations with the tools they need to thrive in an increasingly digital world.
The summit also featured panel discussions addressing key topics such as the role of education in preserving Bahraini roots within the digital landscape and the evolving responsibilities of parents and communities in shaping modern learning environments. These conversations provided valuable insights into how technology can serve as a positive force in education while maintaining cultural values.
stc Bahrain continues to lead the way in delivering advanced technologies that connect people, businesses, and communities. The company looks forward to building on the success of this event and contributing to projects that create lasting impact across the Kingdom.
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Campaign ME
06-08-2025
- Campaign ME
MENA industry reacts after Amazon abruptly exits Google Shopping Ads
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Shaikh added that Amazon likely wants to be 'the first step in search, not the last click'. Strategic tension with Google Faisal Dean, CEO of Assembly's MENA region, contextualised Amazon's withdrawal as part of a broader trend in their relationship with Google. 'This is not the first time Amazon has pulled back spend. However, this seems to be the most drastic to date,' he noted. Dean also pointed to the growing contradiction in Amazon's continued funding of a competitor that is building directly competitive capabilities. 'The strategic contradiction of funding your competitor has become more apparent as Google's AI-powered contextual answers and zero-click queries could put Amazon at risk of over-reliance,' he said. Dean added that while the decision likely includes considerations around MMM (marketing mix modeling), LTV-driven incrementality testing, and seasonality-driven investments, there may also be a forward-looking element at play. 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He added, 'If you take a step back, are Amazon telling us they've reached the holy grail of ecommerce? Scale acquisition, then shift to trust, experience, and habit. With app installs, repeat sessions, logged-in users, and CRM, it reduces the need for paid discovery altogether, playing on loyalty and advocacy.' Adham ended with a sharp reflection, saying, 'Back in 2014, Eric Schmidt called Amazon 'Google's biggest search competitor.' For Amazon, that moment may have quietly arrived.' For now, one thing is clear: Amazon has signaled it no longer intends to play by Google's rules. Whether others follow may define the next era of digital commerce. Authored by Nasser Oudjidane, Co-founder and CEO at


Zawya
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Zawya
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Stc Bahrain becomes first telecom to launch Samsung Pay, pioneering digital payments
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