Decathlon Sets USD 3 Billion ‘Made in India' Sourcing Goal, Targets 300,000 New Jobs by 2030
Last Updated: July 29, 2025, 19:50 IST
Decathlon targets $3 billion 'Made in India' sourcing and 300,000 new jobs by 2030 as it expands manufacturing and retail presence across India.
Decathlon, the global sports retail giant, is doubling down on its 'Make in India" strategy, announcing today a new goal to triple its local sourcing to $3 billion by 2030. The move, revealed as the company marks 25 years of production in India, signals a deepening focus on Indian manufacturing for both domestic shoppers and the company's global footprint.
Sourcing Surge to Fuel Jobs and Innovation
Currently, India supplies 8% of Decathlon's global product quantities. The company's new five-year strategy aims to push that figure to 15%, with an emphasis on high-potential categories like footwear, fitness equipment, and advanced textiles for sport. As part of this shift, Decathlon is committing to generate over 300,000 direct and indirect jobs across its production ecosystem by 2030, cementing its role as a major employer in India's manufacturing sector.
'Our production journey in India has been the backbone of Decathlon's success here," said Sankar Chatterjee, CEO of Decathlon India. 'The quality and agility of our local production have enabled strong retail growth and allowed us to offer an increasingly diverse, Made in India portfolio. This excellence is central to our strategy as we expand deeper into omni-channel retail and work to make sport more accessible to every Indian."
Manufacturing at Scale, With an Indian Identity
Decathlon's local roots run deep: more than 70% of products sold in its 132 Indian stores are now sourced domestically—a figure projected to reach 90% by 2030. The company's manufacturing network is expansive, spanning 113 sites, 83 suppliers, and seven production offices, with a dedicated Design Centre to drive innovation and affordability.
India's production strength is shaping Decathlon's global supply chain, especially in culturally iconic categories like Yoga and Cricket—the latter now entirely conceptualized and manufactured in India for different markets.
'India has become a cornerstone of our global production," said Frederic Merlevede, global head of production. 'Our long-term investment reflects the trust and potential we see here across categories like footwear and fitness equipment."
Building for the Future
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Decathlon plans to expand its retail footprint to over 90 Indian cities by 2030, further integrating production and retail. Backed by a focus on local innovation, smarter manufacturing, and robust job creation, the company sees India as crucial to its sustained growth and global ambitions.
'We're not just building products in India—we're building the future of sport for India and the world," said Deepak D'Souza, head of Decathlon India Production. Sports Desk
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