ITV Lorraine show could be saved from cuts under strict condition but one star is refusing
ITV have announced huge changes to the daytime schedule which is seeing Lorraine's air time being halved and Good Morning Britain's being extended.
ITV Lorraine's could be saved amid a huge scheduling shake-up on ITV but one star is reportedly refusing to compromise. It was announced yesterday that the ITV daytime run will be looking very different in a few months time with huge changes coming to programmes including Good Morning Britain.
The ITV early news and magazine shows currently run from 6am to 1:30pm weekdays and include the breakfast show followed by Lorraine, This Morning and Loose Women. However, from January 2026 onwards, GMB will be extended by 30 minutes to run from 6am to 9:30am daily.
This change has seen Lorraine Kelly's show being cut in half, with it now set to run for 30 minutes, from 9:30am until 10am, and it will only air for 30 weeks of the year. During the weeks that Lorraine is not on air, GMB will run from 6am to 10am instead.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, while Loose Women will be in the 12.30-1.30pm slot for a seasonal basis of 30 weeks too, the Mirror reports.
Kevin Lygo, Managing Director of ITV's Media and Entertainment Division, explained of the huge changes: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
"These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever. I recognise that our plans will have an impact on staff off screen in our Daytime production teams."
He added: "We will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.
"Daytime has been a core element of ITV's schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade."
However, it's now been reported that Lorraine's hour long TV slot could be saved but the presenter is reportedly having none of it.
Speaking to Mail Online, a TV insider said: "Susanna is the favoured one. The bosses are besotted with her and they wanted to give her more and more. At the same time it was increasingly obvious that Lorraine wasn't there.
"She had a show named for her which has been going for 15 years but it actually became more hassle than it was worth to keep having to sort out cover for her.
"Thankfully Christine and Ranvir love doing it and would often be available at short notice. In fact, if Christine would ever take on the role full-time then maybe it would save the slot but she just doesn't want to.
"So we are left with a situation which in the end wasn't a great look for Lorraine. She's the grande dame of ITV, or perhaps she thought she was.
"She used to rule that show with an iron fist and what she said went, but recently she hasn't been there."
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The extended Good Morning Britain show will see a mix of news, interviews, debate and competitions including more regional news and investigations as well as more analysis of the biggest stories of the day.
GMB will be made by a special team within ITV News at ITN whilst Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios.
The programme is set to be broadcast from a new location in central London.
ITV Studios is now working with its daytime teams that will see the three shows produced by one team sharing resources and operations.
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