
Netflix admits using Gen AI for one of its shows to cut costs
During a call with investors last week, Netflix co-CEO Ted Sarandos revealed that the Argentine series The Eternaut, which premiered in April, features 'the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.'
'The creators wanted to show a building collapsing in Buenos Aires. So our iLine team which is the production innovation group within Scanline, Netflix's in-house visual effects studio partnered with the show's creative team using AI-powered tools,' Sarandos explained. 'That VFX sequence was completed 10 times faster than it would have been using traditional visual effects tools and workflows. And the cost of producing it through conventional means would simply not have been feasible for a show with that budget.'
He emphasised that generative AI enabled the production team to deliver certain sequences faster and at a lower cost.
However, the use of generative AI in content creation has sparked a mixed response in the entertainment industry. Critics argue that it can create content using others' work without their consent and fear it could replace human jobs. AI was a major point of contention during the 2023 Hollywood writers' strike. Under the new agreement, studios are prohibited from using AI to write or edit scripts that have already been written by a human writer.
Sarandos previously stated that Netflix's use of generative AI will not interfere with its commitment to 'telling great stories.'
Tools like OpenAI's Sora and Google's Veo 3 have intensified concerns in the industry, as they allow users to generate Hollywood-quality footage from simple text prompts raising fears about job security and creative livelihoods.
Netflix has plans to introduce interactive ads powered by generative AI during shows and movies for ad-tier subscribers starting in 2026.
The Eternaut is Argentina's most ambitious sci-fi series. The production is based on the Eisner Award-winning graphic novel The Eternaut (El Eternauta), written by Héctor G. Oesterheld and illustrated by Francisco Solano López. The comic was originally published in installments from 1957 to 1959, and later released as a single volume in 2015.
When the show debuted earlier this year, The Eternaut quickly topped Netflix's global Top 10 for non-English-language series. It also broke into the overall Top 10 in several countries, including the US, Brazil, France, Germany, and Spain. A second season of The Eternaut has already been confirmed
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Time of India
2 hours ago
- Time of India
Taylor Swift can't stop cheering for Travis Kelce in Netflix's ‘Happy Gilmore 2' with Adam Sandler
just gave her stamp of approval to Happy Gilmore 2, a brand-new Netflix film starring her boyfriend, . On Friday, July 25, the pop star shared a message with her 280 million Instagram followers urging them to watch the comedy movie 'as soon as humanly possible.' Tired of too many ads? go ad free now Taylor Swift said the movie made her laugh aloud and applaud all the way through, even though she did not offer much about the narrative. Beginning streaming on Netflix on Thursday, the movie is a follow-up to the 1996 sports comedy Happy Gilmore. Travis Kelce joins Adam Sandler in Happy Gilmore 2 with support from Taylor Swift Travis Kelce, Playing for the Kansas City Chiefs, has a humorous acting part in the movie among a star-studded cast alongside returning main character Adam Sandler. The movie has been generating much buzz, and Swift's reaction only enhanced it. On July 21, 2025, New York City was the premiere of the movie Happy Gilmore 2, starring Adam Sandler as the lead character. Travis Kelce plays a hotel employee who encounters Happy Gilmore. Coming back as the hockey-player-turned- golfer, Sandler brings back the fun, fast-paced energy of the first film, 1996. Taylor Swift posted about the movie on her Instagram Story, calling it an 'absolute must-watch. ' She added, 'Happy Gilmore 2 had me cackling and cheering the whole movie. 13/10, go watch it on @netflix as soon as humanly possible. ' Taylor Swift Can't Stop Cheering for Travis Kelce in Netflix's 'Happy Gilmore 2' with Adam Sandler and urges fans not to miss it Travis Kelce's role in not only the surprise in the film. The movie also features Latin music sensation , therefore creating a crossover success between sports, music, and humor. Adam Sandler praises Travis Kelce and Bad Bunny after New York premiere At the premiere held in New York on July 21, 2025, Adam Sandler spoke to PEOPLE and Entertainment Tonight about the movie and the cast. Also Read: He said, 'Travis and Bunny are ridiculous in it,' praising their performances. Adam Sandler added that Kelce reminded him of his old high school friends. 'Travis is such a gentle, nice guy, and funny as hell,' he told Entertainment Tonight. Adam Sandler also shared how much fun it was to work with Travis Kelce and Bad Bunny, saying he couldn't believe they're his 'buddies now.' Tired of too many ads? go ad free now The movie is now available to stream worldwide on Netflix. FAQs Is Happy Gilmore 2 available on Netflix? Yes, it started streaming on July 25, 2025. What role does Travis Kelce play in the Happy Gilmore 2 film? He plays a hotel employee in the comedy. Did Taylor Swift really promote the Happy Gilmore 2 movie? Yes, she shared her excitement on Instagram on July 25, 2025.

Time of India
3 hours ago
- Time of India
Micheal Ward, 'Top Boy' Actor, Accused of Rape and Assault in London Case
Micheal Ward, best known for playing Jamie in Netflix's Top Boy, is now facing serious legal trouble. The British actor has been charged with multiple counts of rape and sexual assault in connection with a January 2023 incident in London. As the Met Police move forward with the case, fans are left stunned. Ward, currently starring in a film with Joaquin Phoenix and Emma Stone, has yet to respond. Here's everything we know so far. Read More


Time of India
5 hours ago
- Time of India
'Top Boy'actor Micheal Ward charged with rape and sexual assault
'Top Boy' actor Micheal Ward has been officially charged with two counts of rape and other serious offences by London's Metropolitan Police 'Top Boy' actor Micheal Ward has been officially charged with two counts of rape and other serious offences by London's Metropolitan Police, reported The Hollywood Reporter. According to the publication, the 27-year-old actor, known for his role as Jamie in the Netflix series 'Top Boy' and most recently seen in Ari Aster 's Cannes film 'Eddington,' was charged with "two counts of rape and three counts of sexual assault." The charges are in connection with a single woman and are alleged to have taken place in January 2023. Police confirmed that the woman is being supported by specialist officers. Detective Superintendent Scott Ware, whose team is leading the investigation, said, "We know investigations of this nature can have a significant impact on those who make reports." Catherine Baccas, deputy chief crown prosecutor for CPS London South, said, "Having carefully reviewed a file of evidence, the Crown Prosecution Service has authorized the Metropolitan Police to charge Micheal Ward, 27, with two counts of rape, two counts of assault by penetration, and one count of sexual assault against a woman in January 2023." "We remind all concerned that proceedings against the suspect are active and he has a right to a fair trial. It is vital that there should be no reporting, commentary, or sharing of information online that could in any way prejudice these proceedings," she added, according to Hollywood Reporter. Ward, who was born in Jamaica and raised in the UK, won the BAFTA Rising Star Award in 2020. He also received a BAFTA nomination for his role in Empire of Light and was recently seen on the Cannes red carpet alongside Joaquin Phoenix , Pedro Pascal, and Emma Stone for Eddington. Ward is scheduled to appear in court at Thames Magistrates' Court in London on Thursday, August 28.