We Spent 25+ Hours Finding The 90 Best Prime Day Beauty Deals
We rounded up the best Prime Day beauty deals on top brands, including Dyson, Laneige, Biodance and ... More more. ILLUSTRATION: FORBES / PHOTO: RETAILERS
To help you determine which deals are truly worth your money, our experienced deals team has compiled a list of the 90 best beauty deals so far, based on extensive research into each product's price history. As Prime Day continues, our team will update this page frequently with the latest offers, so be sure to check back in throughout the four-day event. You can also peruse our favorite Prime Day 2025 deals across other categories including tech, home, outdoor gear and more. Laneige Lip Sleeping Mask: Now $17, Was $24 (30% Off)
Dyson Airwrap i.d. Multi-Styler and Dryer Straight+Wavy: Now $499, Was $600 (17% Off)
Solawave 4-In-1 Red Light Therapy Facial Wand: Now $118, Was $169 (30% Off)
Living Proof Perfect Hair Day Dry Shampoo: Now $30, Was $43 (30% Off)
Nood Flasher 2.0 Kit: Now $129, Was $169 (24% Off)
Waterpik Aquarius Water Flosser: Now $55, Was $100 (45% Off)
Amika Soulfood Nourishing Mask: Now $25, Was $36 (30% Off)
Ollm Teeth Whitening Kit: Now $20, Was $40 (50% Off)
Dyson Supersonic Origin Hair Dryer: Now $300, Was $380 (21% Off)
Oral-B iO Deep Clean + Protect Electric Toothbrush: Now $120, Was $220 (45% Off With Coupon)
Medicube Zero Pore Pads: Now $15, Was $31 (52% Off)
Clarins Self Tanning Tinted Gel: Now $32, Was $45 (30% Off)
From deeply moisturizing lip masks to genius hair tools that speed up your styling time, here's a selection of highly rated beauty products that Forbes Vetted editors and writers personally recommend, based on their testing.
This cult favorite leave-on lip mask by Laneige is a favorite among Forbes Vetted editors for delivering deep hydration and antioxidants as you sleep. 'I keep the Laneige mask on my nightstand and slather it on before bed,' says special projects editor Jennifer Ferrise. "I'm always amazed at how much softer my lips are every morning thanks to the mask's moisturizing ingredients like shea butter and murumuru seed.
Why It's A Good Deal: This is the lowest price we've seen for this lip sleeping mask all year.
After testing multiple hair tools for several months, features and special projects director Kim Peiffer named the Dyson Airwrap the best luxury blow dryer brush . 'I've had this multi-styling tool for over a year now, and have seen firsthand all that it does—from smoothing strands to adding volume to creating perfect curls that mimic a professional in-salon blowout,' says Peiffer. During Prime Day, you can score the limited edition model in the color Jasper Plum for $100 less than the typical retail price.
Why It's A Good Deal: This is the lowest price we've seen for this model of the Dyson Airwrap all year.
This portable red light therapy wand targets fine lines and wrinkles, and helps with skin elasticity and firmness. With just three-minute daily sessions per area, regular users should notice improvements after several weeks. 'I've had the Solawave Wand for over a year,' says special projects editor Jennifer Ferrise. 'When I use it consistently, I notice that my skin tone is more even and the texture is smoother. It also helps reduce facial puffiness after a late night.'
Why It's A Good Deal: This is the second-lowest price we've seen for the Solawave wand this year.
Several members of the Forbes Vetted team have tried and loved this formula from Living Proof—so much so, it earned the title of best dry shampoo as a part of the 2024 Forbes Vetted Best Product Awards. 'This is the holy grail of dry shampoos,' says one tester, who has used it regularly for years. 'It's consistently lightweight and volumizing, without leaving behind a chalky feel.'
Why It's A Good Deal: This is the lowest price we've seen for this dry shampoo all year.
Just in time for swimsuit season, the Nood Flasher 2.0 makes at-home laser hair removal easy. It's our top pick for coarse hair on our list of the best laser hair removal devices. 'The Flasher 2.0 has a thoughtful, compact design that fits nicely in the hand, and it's lightweight enough that lengthier IPL sessions don't feel like a chore,' says one of our testers. Get it bundled with an exfoliating cleanser and soothing aloe treatment for 24% off.
Why It's A Good Deal: This is the lowest price we've ever seen for this laser hair removal device on Amazon.
If you've been wanting to add water flossing to your dental hygiene routine, now's a great time. We named the Waterpik Aquarius the best overall pick in our tested roundup of the best water flossers. Our tester appreciated its reliability, versatility and value. And speaking of value, it's currently available for an impressively low price—45% off.
Why It's A Good Deal: This is the lowest price we've seen for this water flosser in 2025.
Multiple members of our team love Amika's moisturizing hair products, and its Soulfood Nourishing Mask is a standout favorite. 'I can really feel the difference in the softness of my hair after I use this mask,' says beauty updates writer Claire Epting. 'It's my go-to after swimming in the ocean—it's so replenishing.' Right now, you can grab it for 30% off.
Why It's A Good Deal: This price matches the lowest price we've seen for this hair mask in 2025.
This at-home treatment set is affordable and works quickly—it's our top wireless pick on our list of the best teeth whitening kits. 'Even after a single session, I noticed my teeth looked a hint whiter—with regular use, they've become noticeably brighter," says one of our testers. It comes with three tubes of 35% carbamide peroxide gel, and is equipped with two LED light modes.
Why It's A Good Deal: This is the lowest price we've seen for this product in 2025.
This sleek, minimalist hair dryer is a favorite of supervising deals and coupons editor Kara Cuzzone. 'Until I got the tool, I used to almost solely air dry my hair because blow drying felt like a total chore," she says. "But with the Supersonic, I'm able to get my hair fully dry in under 10 minutes. And I appreciate that the dryer is lightweight so my arms never get sore."
Why It's A Good Deal: This current price matches the lowest price we've seen all year.
The Oral-B iO Deep Clean + Protect is our top smart pick in our roundup of the best electric toothbrushes. Our tester was impressed by its high-tech features, including a wealth of intuitive customization options and an engaging app that encourages healthy brushing habits.
Why It's A Good Deal: This is the lowest price we've ever seen for this electric toothbrush.
The top-rated Medicube Zero Pore Pads use white willow bark and citric acid paired with other soothing botanical extracts to exfoliate, refine pores and improve the overall clarity of your skin. This Prime Day, you can score 70 pads for over 50% less than the typical retail price. 'I restocked my supply of Medicube Pore Pads and the Dr. Dennis Gross Alpha Beta Universal Daily Peel during the sales event,' says Ferrise. 'I'll alternate between the two products to keep my combination skin looking smooth all summer long.'
Why It's A Good Deal: This is the second-lowest price we've seen for these exfoliating pads in the past year.
Clarins Self Tanning Tinted Gel is perfect for getting that coveted summer glow without having to sit out in the sun for hours. 'Because it's a gel, it dries quite quickly, but not so fast that you feel rushed and can't apply it to your whole body in one fell swoop,' says our tester, who named it the best pick for fair skin in our self-tanner roundup.
Why It's A Good Deal: This is the lowest price we've seen for this self-tanning product in 2025.
Biodance sheet masks are known for delivering a quick, yet powerful boost of hydration in a matter of hours. The Cera-nol Real Deep Mask is packed with high-purity glacial water that's rich in minerals to both soothe the skin and strengthen its barrier. Right now, you can score a pack of four sheet masks for just over $13, which is 30% less than the typical price. Biodance Hydro Cera-nol Real Deep Mask: Now $13, Was $19 (30% Off)
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant: Now $26, Was $35 (25% Off)
L'Occitane Cleansing & Softening Almond Shower Oil: Now $23, Was $29 (20% Off)
Supergoop Unseen Sunscreen: Now $30, Was $38 (20% Off)
La Roche-Posay Toleriane Double Repair Face Moisturizer: Now $18, Was $24 (20% Off)
Solawave 4-In-1 Red Light Therapy Facial Wand: Now $118, Was $169 (30% Off)
Topicals Faded Brightening Under Eye Masks: Now $15, Was $22 (30% Off)
Medicube Zero Pore Pads: Now $15, Was $31 (52% Off)
Phlur Missing Person Body Lotion: Now $22, Was $36 (56% Off, With Coupon)
Ulike ReGlow LED Light Therapy Mask: Now $299, Was $499 (40% Off)
Farmacy Green Clean Cleansing Balm: Now $29, Was $39 (25% Off)
Grown Alchemist Polishing Facial Exfoliant: Now $46, Was $65 (30% Off)
Peace Out Skincare Acne Day Dot: Now $14, Was $20 (30% Off)
Touchland Hand Sanitizer Trio: Now $24, Was $30 (20% Off)
Dr. Althea 345 Relief Cream Moisturizer: Now $19, Was $27 (30% Off)
Estée Lauder Advanced Night Repair Face Serum: Now $85, Was $130 (35% Off)
Caudalie Resveratrol-Lift Retinol Alternative Firming Cashmere Cream: Now $55, Was $69 (20% Off)
Hero Mighty Patch Original (75-Count): Now $18, Was $23 (20% Off)
Salt & Stone Deodorant: Now $16, Was $20 (20% Off)
Nécessaire The Body Lotion: Now $38, Was $48 (20% Off)
Sol De Janeiro Brazilian Bum Bum Cream: Now $38, Was $48 (20% Off)
La Roche-Posay Pure 12% Vitamin C Serum: Now $34, Was $45 (25% Off)
Tatcha Pure One Step Camellia Cleansing Oil: Now $35, Was $50 (30% Off)
EltaMD Skin Recovery Amino Acid Foaming Facial Cleanser: Now $28, Was $35 (20% Off)
Beekman 1802 Solar Milk SPF 50 Sunscreen: Now $30, Was $40 (25% Off)
Clarins Self Tanning Tinted Gel: Now $32, Was $45 (30% Off)
Dr. Dennis Gross Alpha Beta Universal Daily Peel: Now $74, Was $92 (20% Off)
This compact, travel-friendly hair dryer comes with three attachment heads that quickly style strands—whether you're smoothing flyaways or aiming for a bouncy blowout. Its smart technology automatically adjusts heat and airflow to minimize damage during styling, helping keep your hair healthy with regular use. Shark SpeedStyle Hair Dryer: Now $150, Was $230 (35% Off)
Dyson Airwrap i.d.™ Multi-Styler and Dryer Straight+Wavy: Now $499, Was $600 (17% Off)
Color Wow Dream Coat Supernatural Spray: Now $20, Was $28 (30% Off)
Olaplex No. 7 Bonding Oil: Now $21, Was $30 (30% Off)
Dyson Supersonic Origin Hair Dryer: Now $300, Was $380 (21% Off)
Living Proof Perfect Hair Day Dry Shampoo: Now $30, Was $43 (30% Off)
Dae Hair Prickly Pear Hair Oil: Now $23, Was $38 (40% Off)
Act + Acre Cold Processed Stem Cell Scalp Serum: Now $65, Was $86 (25% Off)
T3 Lucea Professional Straightening & Styling Iron: Now $150, Was $190 (21% Off)
Briogeo Don't Despair, Repair! Super Moisture Shampoo: Now $31, Was $39 (20% Off)
Pureology Smooth Perfection Conditioner: Now $72, Was $90 (20% Off)
Sol de Janeiro Hair & Body Perfume Mist: Now $30, Was $38 (20% Off)
R+Co Dart Hair Wax Stick: Now $17, Was $23 (28% Off)
Ouai Leave In Conditioner & Heat Protectant Spray: Now $24, Was $30 (20% Off)
DAE Cactus Fruit 3-In-1 Styling Cream: Now $26, Was $30 (15% Off)
ghd Original Styler 1-Inch Flat Iron: Now $174, Was $239 (27% Off)
Kitsch Rice Water Shampoo Bar: Now $10, Was $14 (30% Off)
Sebastian Professional Shaper Plus Hairspray: Now $16, Was $23 (30% Off)
Amika Soulfood Nourishing Mask: Now $25, Was $36 (30% Off)
Revlon One-Step Volumizer: Now $28, Was $70 (60% Off)
Bio Ionic Long Barrel Styler: Now $99, Was $162 (39% Off)
Beachwaver Rotating Curling Iron: Now $50, Was $99 (50%) Ulike Sapphire Air3: Now $198, Was $329 (40% Off)
Olov Electric Body Hair Trimmer: Now $24, Was $50 (53% Off)
Braun IPL Silk Expert Pro 5: Now $285, Was $380 (25% Off)
Fangaci Cordless Electric Shaver: Now $40, Was $80 (50% Off)
Philips Epilator Series 8000 Wet & Dry Shaver: Now $60, Was $80 (25% Off)
Billie Dermaplane Starter Kit: Now $10, Was $13 (20% Off)
Medicube Mini Booster Pro: Now $63, Was $90 (30% Off)
Foreo Luna Mini 3 Premium Facial Cleansing Brush Bundle: Now $49, Was $69 (29% Off)
Philips Norelco 3900 Series Electric Shaver: Now $60, Was $80 (25% Off)
Cadence Travel Containers Core Skincare Set: Now $78, Was $97 (20% Off)
Nood Flasher 2.0 Kit: Now $129, Was $169 (24% Off)
A top pick in our guide of the best whitening kits, the Crest 3D Whitestrips Professional Effects are among the more affordable and effective options available. Our tester noticed improvements within 10 to 12 days of use, and appreciated that the strips stayed put during each 60-minute treatment. Crest 3D Whitestrips Professional Effects: Now $30, Was $46 (35% Off)
Lumineux Teeth Whitening Strips: Now $15, Was $23 (35% Off)
Philips Sonicare ProtectiveClean 5300 Electric Toothbrush: Now $60, Was $110 (45% Off)
Moon LED Teeth Whitening Kit: Now $72, Was $90 (20% Off)
Waterpik Cordless Advanced 2.0 Water Flosser: Now $60, Was $100 (45% Off)
Crest 3D Whitestrips With Light Dental Whitening Kit: Now $40, Was $70 (43% Off)
Ollm Teeth Whitening Kit: Now $20, Was $40 (50% Off)
Auraglow Whitening Toothpaste Booster: Now $12, Was $35 (66% Off)
Zimba Teeth Whitening Strips: Now $16, Was $25 (36% Off)
Laifen Wave Electric Toothbrush: Now $72, Was $90 (20% Off)
Waterpik Aquarius Water Flosser: Now $55, Was $100 (45% Off)
Oral-B iO Deep Clean + Protect Electric Toothbrush: Now $120, Was $220 (45% Off, With Coupon)
MOST POPULAR
This multipurpose cream stick adds a flush of color to both your lips and cheeks. Not only does it feel hydrating on the skin, but you can effortlessly build up its color intensity with additional layers. Right now, 10 shades are at the lowest prices we've seen in the past three months. Milk Makeup Lip + Cheek Stick: Now $19, Was $24 (20% Off)
Saie Slip Tint Tinted Moisturizer: Now $30, Was $38 (20% Off)
Laneige Lip Sleeping Mask: Now $17, Was $24 (30% Off)
Tarte Tartelette Tubing Mascara: Now $17, Was $28 (40% Off)
Urban Decay All Nighter Waterproof Setting Spray: Now $25, Was $36 (30% Off)
Ilia Balmy Gloss Tinted Lip Oil: Now $21, Was $26 (20% Off)
Laura Geller Baked Balance-n-Brighten Color Correcting Powder: Now $19, Was $36 (47% Off)
Clinique Almost Lipstick Tinted Black Honey Lip Balm: Now $18, Was $21 (18% Off)
Anastasia Beverly Hills Clear Brow Gel: Now $15, Was $22 (30% Off)
Maybelline Lash Sensational Sky High Mascara: Now $8, Was $13 (39% Off)
Tirtir Mask Fit Red Cushion Foundation: Now $10, Was $25 (60% Off)
L'Oreal Paris Makeup True Match Lumi Glotion: Now $11, Was $17 (34% Off)
Buxom Full-On Plumping Lip Polish: Now $18, Was $25 (30% Off)
Nooni Hydrating Korean Lip Oil: Now $8, Was $14 (40% Off)
Laniege Neo Blurring Powder: Now $18, Was $25 (30% Off)
Laura Geller Serum Blush Tint: Now $21, Was $28 (25% Off)
Tarte Shape Tape Full Coverage Concealer: Now $19, Was $32 (40% off)
IT Cosmetics Superhero Mascara: Now $17, Was $28 (40% Off)
Amazon Prime Day 2025 is a four-day event this year, running from 12:01 a.m. PDT on July 8 through 11:59 p.m. PDT on July 11. As in years past, numerous deals across multiple categories, including hair care, makeup and skincare, are available for the entire duration of the event. Additional discounts may also be available for limited and select times during the four-day sale.
How Long Is Amazon Prime Day?
For the first time ever, Amazon Prime Day will take place over the course of four days in July 2025. As the longest Prime Day event in history, it provides shoppers ample time to peruse deals across the retailer's site.
When Does Prime Day 2025 End?
This year's Prime Day event officially ends at 11:59 p.m. PDT on July 11. That said, you can likely expect to see some lingering deals after the sale wraps, although discounts may be lower than during the main event and might only last a few hours, rather than days.
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