Meta appoints generative AI VP to run Threads
Meta appointed Connor Hayes, Meta's VP of product for generative AI, to become the head of Threads, per Axios.
Until now, Instagram head Adam Mosseri has been in charge of Threads. But the platform has grown into more than a side product of Instagram, necessitating additional leadership.
Though Threads only launched in 2023, its mobile daily active user (DAU) numbers are fast approaching those of X, according to market intelligence provider Similarweb. Currently, Threads is averaging around 115 million DAUs on mobile, with X's DAU numbers reaching around 132 million.
TechCrunch has reached out to Meta for comment.
Image Credits:Similarweb
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Nish Kumar reflects on political satire, social media and the evolving global reach of stand-up comedy ahead of his Just For Laughs shows in Montreal LONDON, ENGLAND - MAY 21: Nish Kumar attends Day 1 of The Podcast Show at the Business Design Centre on May 21, 2025 in London, England. (Photo by Alan Chapman/) As the Just For Laughs comedy festival continues this week, shows from comedian Nish Kumar are sure to be a highlight of the Montreal summer staple. While Kumar sells out stand-up shows around the world, and for good reason because he's one of the best, he said that he has a "sentimental fondness" for taking part in a festival. "The shows are always really good fun. ... There's an international circuit of comedians that do these things, that do Montreal, that do Edinburgh, that do Melbourne, and ... it's a really great opportunity to catch up with some friends, and also get to see some cool stuff as well," Kumar told Yahoo Canada. "I watch a lot when I'm in town and I've seen some unbelievable shows." This isn't Kumar's first time in Canada this year. The British comedian was doing a show in Toronto in February, just as U.S. President Donald Trump's tariffs came into effect. ADVERTISEMENT "That was a particularly febrile time," Kumar recalled. "I think I was hoping that things might have calmed down a little bit, but obviously they were never going to calm down." "It's a fascinating experiment in what happens when a country, for seemingly no reason, out of nowhere, reverses centuries of diplomatic relations with its neighbour, with whom it shares a land border." Kumar's February show was also just months before Canada's last election, which saw Mark Carney get elected prime minister after previous holding the position of Governor of the Bank of England. "It obviously is very strange for a British person that Mark Carney is [the Prime Minister]. 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I don't think the people that I'm performing to are interested in hearing like, he says 'bigly,' or look at him, isn't he orange. I think if I went out and did that kind of stuff the people that I'm performing to would be furious. I'm always trying to thread that balance between jokes that are funny, but also engage with the seriousness of the stuff that a figure like Trump is capable of." What that has also meant is that Kumar has to be especially adaptable to respond to what's happening in the world, U.S. politics, Trump and beyond, which he's been able to navigate with real finesse. "Since 2016, I've always kept a bit of room in my shows for stuff to change constantly," Kumar said. "You try and make sure that ... 80 per cent of the show is set in stone, ... and then the other 20 per cent you have to be loose and you have to keep writing while you're touring." "The silver lining of that is that you're never bored with the show. I've had to kind of retool the show as I've been touring, because I've been touring it for nearly a year now, and so that 20 per cent has just changed." LOS ANGELES - FEBRUARY 29: AFTER MIDNIGHT, airing Thursday, February 29, 2024, with host Taylor Tomlinson. Pictured: Nish Kumar. (Photo by Sonja Flemming/CBS via Getty Images) The good and the bad of social media A big shift in comedy consumption around the world has been things like social media and podcasts allowing people to get exposure to comedians they otherwise wouldn't engage with, also helping to create an invested audience for things like comedy festivals, as Kumar highlighted. ADVERTISEMENT "I think the internet is sort of supercharging these things, rather than taking away from them," he said. "A British comedian of my standing 20 years ago would not have been able to casually come to Canada and America and sell out tour shows, that didn't exist. It's only because of the internet and podcasting and Taskmaster, specifically. ... I think there's a lot of negatives that it has for our industry and the art form more broadly, but from a perspective of getting people to come to shows and live comedy and festivals, I think it's actually really helped." But engaging on the internet, specifically on social media, can be a tricky exercise, with Kumar describing his relationship with the platforms as "not always healthy." He has spoken about receiving death threats for years. "I think the problem with it is that it's not exclusively bad," Kumar said. "I'm grateful to the internet and social media for what it's done for my career in terms of the live audience. I think in terms of having access to everyone's opinions about a thing that you've made is not always conducive for getting it made. Having the ability to see what every single person thinks of you can, at points, be paralyzing and I've definitely gone in waves with it." "I don't want to praise him ever, really, but the one thing I will say is Elon Musk buying Twitter has been really great for me, because it means that I've stopped using it, I think like for a lot of us. ... It's like a reverse Raiders of the Lost Ark, where he just opened this box and just Nazis went everywhere. And I think that, that had made a lot of us examine our relationship with it. Is this all part of a long game for Elon Musk's attempts to improve all of our mental health? No, it definitely isn't. But I genuinely think there's something fundamentally unhealthy about all of it." Kumar stressed that Canadian Naomi Klein's book "Doppelganger: A Trip into the Mirror World" has "rewired" his brain in terms of engaging more critically with how he conducts himself on social media platforms, and more "empathetic" to "victims of these algorithms," while angrier about the perpetrators. ADVERTISEMENT "There's this illusion that's been created that we've got a lot of critical thinking applied to what we would call legacy media, or mainstream media," Kumar said. "And that's good and healthy. And we should have been considering who the gatekeepers were the whole time. ... However, there is a flip side to it, which is we have lost the ability to realize that there are gatekeepers to the internet, and you'll see people say, 'Well, you've got to question everything' and then repost something about, for example, the COVID vaccine that they've engaged absolutely no critical thought to at all." "There's this idea that social media platforms are purely democratic and if something is blowing up on social media it's just a pure exercise of democracy. And again, that doesn't really take into account the algorithms that govern these websites, and the fact that it's not necessarily qualitative, it's just that you've done something that games the algorithm in a particular way." From his evaluation of politics, societal structures and beyond, Kumar continues to be one of the best and essential voices in stand-up comedy. Nish Kumar has shows on July 23 and July 25 at the Just For Laughs comedy festival in Montreal
