
The Brief – How Trump trounced Ursula
The so-called 'framework agreement' – the EU's preferred euphemism for yesterday's Mafia-style shakedown – will likely see the average US tariff rate on EU exports increase from 13.5% to 16% on 1 August, according to Bloomberg Economics: about seven times higher than before Donald Trump's return to the White House in January.
In exchange for America's beneficence, the EU pledged to reduce its already-minuscule levies on numerous products, including cars, chemicals, and food. Brussels will also boost purchases of US fossil fuels and weapons by more than $250 billion per year – an almost comically high figure that will soon turn the bloc's €50 billion net surplus with the US into a yawning deficit.
Arguably, striking a deal this bad is something of an achievement in itself: the UK, a country with an economy and population less than a fifth as large as the EU, received considerably better terms – and was mercilessly mocked by European officials for doing so.
Unfortunately for Europe, the deal – which EU chief Ursula von der Leyen preposterously claimed was 'the best we could get' – will probably end up being even worse than Brussels is alleging. This is for three reasons.
First, the EU claims it has been granted a 'quota system' for steel and aluminium exports, in which a limited amount is taxed below Trump's 50% rate. (Somewhat pathetically, Brussels also says this provision is modelled on the UK's deal.) Trump, however, has explicitly denied that the agreement covers these metals – a claim corroborated by senior US officials.
Similarly, the bloc alleges that pharmaceuticals are also included in the agreement, and in particular that pharma products will be hit by a maximum levy of 15% once Washington's so-called 'Section 232' investigation is concluded in a few weeks' time.
Once again, however, Trump yesterday flatly denied that Europe's €120 billion worth of pharma exports are covered by the deal – a contradiction that EU officials, apparently, didn't believe was worth clarifying before proudly announcing the "biggest trade deal ever".
(Adding to the confusion, a White House 'Fact Sheet' has since claimed that steel and aluminium are not included in the deal but that pharma products will be immediately hit with a 15% levy.)
Finally, EU officials have offered virtually no details on the pledged $600 billion worth of 'additional' investments in US infrastructure – which come on top of the energy and weapons purchases – over the next few years.
As it turns out, the deal that the EU is most closely modelled on, namely Japan's, offers worrying signs. The US has claimed, in true Godfather-fashion, that a staggering 90% of the profits from Japan's $550 billion worth of promised investments will accrue to the US taxpayer: a claim furiously rejected by Tokyo.
Asked about the profit allocation of the EU's pledged investments, Commission officials refused to elaborate but instead sought to reassure reporters that, whatever happens, only private investors will be affected.
'From our side, it's private money,' said one official. 'From Japan, it's mostly public money.'
There is a hint of comic (and perhaps cosmic) justice here. In her shambolic presentation of the EU budget earlier this month, von der Leyen clearly demonstrated that she didn't care about – or, really, understand – what she was planning to do with €2 trillion in public money. Demonstrating equal ambivalence about private cash is, in contrast to yesterday's agreement, only fair.
But Sunday's events also offer wider political lessons. Indeed, upon reflection, the deal is the almost inevitable outcome of a declining great power placing its faith in an economically illiterate, mendacious, image-obsessed narcissist – and then asking that person to negotiate with Donald Trump. Roundup How bad can it get? – Barely a day after Ursula von der Leyen signed a trade pact with Donald Trump, it looks less like she averted a trade war and more like she surrendered in one.
Trade isn't everything – The EU-US trade agreement is also "about Ukraine", Brussels' trade chief Maroš Šefčovič said on Monday, in an apparent admission that the much-criticised agreement with Washington was clinched to ensure continued American military support for Kyiv.
How to spend tobacco tax – The Commission's plan to fund the bloc's next long-term budget with tobacco taxes could help reduce smoking, health experts say, while warning that the revenue should be deployed to support public health, rather than defence. Across Europe Belgian pharma looks for answers – 'President Trump stated that medicines are excluded from the agreement. However, the official statement from the European Union refers to a 'clear ceiling' of 15% on tariffs on pharmaceutical products,' pharma.be told Euractiv.
Curbing medicine fraud – Bulgaria has completed the full implementation of the European Union's medicines verification system, a milestone aimed at curbing the circulation of falsified pharmaceuticals and mitigating financial fraud.
Give the man a break – Spanish premier Pedro Sánchez is beset by a corruption scandal that will likely haunt him his annual summer retreat. Despite his outer calm, the political crisis isn't going away.
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Euractiv
6 hours ago
- Euractiv
Greek pharma sector braces for US tariff fallout, patients risk first impact
Greek pharmaceutical and medical technology executives have voiced growing concern over the anticipated extension of US tariffs to medicines and medtech products, warning that the move could severely disrupt innovation, fracture supply chains, and curtail patient access - particularly in smaller EU markets such as Greece. Industry leaders argue that the proposed measures risk undermining competitiveness and investment at a time when Europe is striving to strengthen its strategic autonomy in healthcare. Following the announcement of the EU-US trade deal and the impending outcome of the Section 232 investigation, Greek industry voices are calling for urgent clarity and exemptions for critical health products. They point out that the evolving US trade strategy and an insufficient EU reaction will significantly impact Greece, due to a challenging operating environment, ultimately impeding access to therapies and medical technology products. 'Imposing tariffs either by the US alone or by both sides, Greece is expected to suffer a significant blow,' Olympios Papadimitriou, President of the Hellenic Association of Pharmaceutical Companies (SfEE), told Euractiv. Fundamental risk for Greece Papadimitriou points to the overburdened pharmaceutical environment in Greece, which is struggling with mandatory returns and insufficient funding, as the main factor that could amplify the implications of US tariffs. '[Greece] is the country with the worst environment for on-patent medicines in the European Union (lowest prices and highest refunds). If economic pressure starts a chain of all kinds of cuts, Greece will be among the first to suffer the consequences,' he remarked. These developments are expected to have the greatest impact on patients. As Labrina Barmpetaki, President of Pharma Innovation Forum (PIF), explained to Euractiv, if the appropriate action isn't taken, 'there is a growing risk of launch sequence prioritisation, where smaller EU countries, such as Greece, could be deprioritised or excluded altogether from access to new medicines.' Some generics are exempt from the imposed US tariffs. However, the full impact remains uncertain as key elements are still unclear, and the anticipated imbalance caused by implementing tariffs threatens to disrupt supply chains. 'For Greece's export-oriented pharmaceutical sector, such tariffs would undermine future competitiveness and challenge established transatlantic flows,' Theodoros Tryfon, President, Panhellenic Union of Pharmaceutical Industries (PEF), tells Euractiv, adding that the generic industry is looking forward to further clarity on the scope of products to be exempted. The biotechnology industry also underlines the risks of delays, higher costs, and reduced patient access due to potential tariffs on medical technology, which includes medical devices and in vitro diagnostics. 'Potential tariffs or restrictions on the movement of these products could lead to significant delays in the availability of life-saving technologies, increased healthcare costs, and jeopardised access to modern and effective solutions for patients,' the Hellenic Association of Medical and Biotechnological Product Enterprises (SEIV) notes in a statement to Euractiv. For SEIV, patient health must not be used as a bargaining chip in trade disputes. 'Delays in the supply of critical medical technology products can have a direct impact on the quality and timeliness of care, particularly in countries with limited resources or heavy reliance on imported technologies.' Risks across the EU and the Atlantic The implications of imposing export duties on pharmaceuticals will be far-reaching. Barbetaki notes the concerns about added strain on public healthcare systems, particularly in Europe, where access to medicines is largely state-funded. 'Such a shift could carry social and budgetary consequences if it disrupts the flow or affordability of essential treatments', she adds, highlighting that Europe faces structural hurdles in attracting pharma investment, especially compared to the US, which offers stronger funding, IP protection, faster regulation, and better innovation incentives. Its market-driven healthcare model also gives it a clear competitive edge, Barbetaki points out. As Papadimitriou notes, tariffs on medicines are a blunt instrument that will disrupt supply chains, impact investment in R&D, and ultimately harm patient access to medicines on both sides of the Atlantic. 'Any tariffs risk worsening existing shortages and further straining supply chains,' Tryfon warns, adding that Europe has consistently proven to be a reliable supplier to the US, particularly for critical medicines where it often serves as the main or only alternative to Asia. Regarding medical technology, despite earlier assurances and expectations, the sector wasn't mentioned in the official announcement, with the products exempted based on the EU-US 'zero-for-zero' trade agreement. However, efforts are still underway for a last-minute change. Redisigned approach needed 'If the intent is to secure pharmaceutical investment in research, development and manufacturing, rebalance trade and ensure a fairer distribution of how global pharmaceutical innovation is financed, then there are more effective means than tariffs that would help, rather than hinder, global advances in patient care and economic growth,' Papadimitriou argues. He explains, from a European perspective, that means 'rethinking how we value innovation, significantly increasing what the region spends on innovative medicines and creating an operating environment that can accelerate turning Europe's great science into new treatments.' Barbetaki is on the same page: 'To remain globally competitive, Europe will need to strengthen its policy framework by supporting innovation, upholding strong IP protections, ensuring regulatory clarity, and aligning environmental and industrial legislation.' However, she adds that Europe should also reconsider its approach to pricing policies and cost-containment measures, 'aiming for a different model to remain attractive for global pharmaceutical launches.' The Greek pharmaceutical industry advocates for the exemption of EU-origin generics, biosimilars, and APIs, as Tryfon remarks. 'The EU and US essential medicines lists significantly overlap, which highlights the necessity for a tariff exemption on products that ensure uninterrupted patient access and are crucial for reinforcing transatlantic health resilience,' Tryfon explains. Exemption is also crucial for medtech provision. SEIV sent a letter to the Greek Ministry of Health and Greek Members of the European Parliament earlier in July, stressing the need for active support to exempt medical technology products from any trade or tariff measures. It followed a joint letter from MedTech Europe and the US-based AdvaMed to European Commission President Ursula von der Leyen, expressing strong concern over the exclusion of the sector from the list of industries included in the 'zero-for-zero' trade agreement. Greek MEPs weigh in From an economist's point of view in a modern, globalised world, tariffs do not make sense, S&D and PASOK MEP Nikos Papandreou told Euractiv, noting that they are used as a weapon, 'to force trading partners to do things they wouldn't do otherwise.' However, he doesn't think that the EU should have reacted by imposing high tariffs on American goods as a form of revenge. 'Nevertheless, it is a 'win-loss situation'; a win for the US and a loss for Europe. Politically, it is a defeat; economically, it's better than what it may have been,' he says. For the pharma industry, the story is a mixed bag, according to Papandreou, as key aspects remain unclear. 'Therefore, it's too early to determine what will happen to pharma overall. Will this encourage EU investments in the USA? My prediction in this unpredictable situation? Not a cent.' EPP & ND MEP Dimitris Tsiodras also awaits the finalised deal to draw safe conclusions. He recognises, however, that regarding pharmaceuticals, the exemption of certain generics will help ensure the availability of medicines for Greek and European patients and prevent the emergence of further shortages.' [Edited by Brian Maguire]


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