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Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy

Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy

Washington Post25-06-2025
LONDON — In an offseason huddle at the NFL's London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.
They're getting input from the locals, and there's good news.
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