11 trending beauty buys that are worth the hype (so far) in 2025
by Camille Macawili
August 18, 2025
With a beauty product trending every week, it's almost impossible to keep up.
You've watched and saved them all over your social feeds – and then it just gets lost in the newness. Don't fret, we're making it easier for you to track the viral beauty buys for 2025.
Scroll through below for a quick guide to the viral beauty buys – and where to get your hands on them:
View this post on Instagram
A post shared by HUDA BEAUTY (@hudabeauty)
Hero buy: Lip Contour Stain Dhs116 Huda Beauty. Shop from hudabeauty.com
Why it's worth it: A lip liner and stain hybrid that delivers 12-hour staying power that's redefining the beauty game. Available in eight shades, it pairs beautifully when worn with the Faux Filler Jelly Oil for a high-shine, pillowy look that lasts all day.
View this post on Instagram
A post shared by Kopari Beauty (@koparibeauty)
Hero buy: Beauty Sunglaze Sheer Setting Mist Sunscreen SPF 50 75ml Dhs150 Kopari. Shop from cultbeauty.com
Why it's worth it: A spray-on sun protection that goes on sheer when applied on skin and gives off the most natural glowy effect.
View this post on Instagram
A post shared by HUDA BEAUTY (@hudabeauty)
Hero buy: Easy Bake Setting Spray 100ml Dhs137 Huda Beauty. Shop from sephora.me
Why it's worth it: The latest viral beauty icon from beauty entrepreneur Huda Kattan keeps makeup transferproof for 16 hours straight – a warm-weather gamechanger. Its fragrance-free and weightless formula locks in your makeup with a soft-focus finish that stays flawless all day without feeling sticky.
Hero buy: Eyelash Serum Dhs246 UKLASH. Shop from amazon.ae
Why it's worth it: With over 80,000 5-star reviews and one serum sold every 10 seconds, this cult beauty product is loved for one good reason – it really works. Just one swipe once a day along the upper lash line and with continued daily use, you'll achieve fuller and longer-looking lashes in 3-4 weeks.
View this post on Instagram
A post shared by SACHEU BEAUTY (@sacheubeauty)
Hero buy: Lip Liner Stay-N Dhs70 Sacheu. Shop from amazon.ae
Why it's worth it: This peel-off lip liner stain stays on for hours without the need to re-apply and available in seven flattering shades to suit any complexion and occasion.
View this post on Instagram
A post shared by The Ordinary (@theordinary)
Hero buy: Glycolic Acid 7% Exfoliating Toner Dhs40 The Ordinary. Shop from sephora.me
Why it's worth it: This exfoliant goes beyond smoothing dry and scaly skin. It can also be used in multiple ways from preventing ingrown hairs and body odour to clearing a flaky scalp.
View this post on Instagram
A post shared by Kosas (@kosas)
Hero buy: Cloud Set Brightening Baked Setting + Smoothing Powder Dhs170 Kosas. Shop from sephora.me
Why it's worth it: Cult-favourite beauty brand's latest release is designed to brighten and cancel out darkness instantly. Available in three versatile shades—pink, yellow, and peach— it is baked with liquid skincare ingredients like bamboo stem extract, passionfruit leaf extract, and peony extract, to reduce shine, blur pores, and smooth the skin – giving your skin a healthier boost.
Hero buy: Veil Mineral Primer Dhs225 Hourglass. Shop from sephora.me
Why it's worth it: Loved since 2022, this oil-free primer makes a hot comeback in the beauty shelves for 2025. It is infused with a skin-perfecting vegan formula that extends the wear of foundation by creating an even canvas for makeup while also blurring the appearance of fine lines and pores.
Hero buy: OI All In One Milk 135ml Dhs125 Davines. Shop from eideal.com
Why it's worth it: A leave-in treatment to add to your haircare routine. When applied on towel-dried hair, it leaves a moisturising finish, controls the frizz, and protects it from the hair from heat.
View this post on Instagram
A post shared by Oribe (@oribe)
Hero buy: Mirror Rinse Glass Hair Treatment 175ml Dhs315 Oribe. Shop from cultbeauty.com
Why it's worth it: This deeply hydrating and illuminating glass hair treatment that you can apply after shampoo that leaves strands silky soft and ultra-glossy, salon-like finish that you can achieve from the comfort of your home.
Hero buy: Magic Vanish Dhs145 Charlotte Tilbury. Shop from charlottetilbury.com
Why it's worth it: Expert-approved since 2019, the Magic Vanish colour corrector masks dark circles, pigmentation and uneven skin tone. This must-have beauty buy is infused with skincare ingredients glides on with a buttery texture to brighten and conceal tired under eyes and neutralise pigmentation giving the skin a smoother appearance. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Instagram @mishti.rahman
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