The M&S hack that gives free cake every week and money off
Olly and Amelia are parents to 16-month-old Madison and expecting the imminent arrival of their second child next month.
Essex based Olly, who also jointly presents a popular Heart FM radio show with fellow M&S brand ambassador, Mark Wright, said that he and Amelia 'can't wait to get started on sharing their world as parents to two young babies, including the chaos and all that goes with it', adding that he first heard about the scheme from Amelia herself.
What is the free cake offer at M&S Parent Hood club?
The Parent Hood loyalty scheme turns One in August, and is now home to over 230,000 members – one of the fastest growing baby clubs in the UK - and has driven sales of over 1 million baby grows in its first year
The Parent Hood 'welcome' offer – 10% off all baby grows for the first 12 months, drove sales of over one million of this baby mainstay, with 45,000 members redeeming this offer – and M&S have now extended this offer to 2 years
As part of the Sparks loyalty programme there are discounts tailored to each member. For Mother's Day, every signed-up member received a luxury box of Chocolate biscuits as a special treat.
As The Parent Hood turns One, members will receive a choice of a full-sized cake – options include a Red Velvet or a Victoria Sandwich – to help celebrate this special milestone.
There's also Free Cake for All every Tuesday at Parent & Baby Coffee Mornings held in M&S Cafe's across the UK. More than 78,000 pieces of cake have been redeemed!
'I've been going to the Tuesday morning Parent Hood club at our local M&S café for the free cake offer to meet my friends and talk about all the joys of early parenting," says Amelia.
"The sleepless nights, the times you are leaving the house when you must do a U-turn for a nappy change, all the joys.'.
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Amelia adds: 'I really love the community at the cafes every Tuesday and of course the free cake. It gives you the chance to share your own experiences of parenting and sharing tips with each other. You come away feeling that you're not the only one finding it exhausting and sharing your views is so helpful for finding that peace of mind.'
Olly is looking forward to spending more time with his young family as he admits that being on tour when Madi, as they call their daughter, was a very young baby, meant that he couldn't always be there to 'change the nappies at night-time and do the nightly feed'.
'I'm going to be around much more this time, and I can't wait for the challenges of having two under two.
'Amelia is such a calming presence and takes it all in her stride – I've learnt so much from her about being more patience and taking your time when it comes to having little ones.'
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