HUAWEI's Pura 80 Series: designed to impress, engineered to capture
The rebrand from the iconic P Series to 'Pura' signalled a shift towards a more style-conscious, experience-driven device while preserving HUAWEI's camera legacy.
Particularly with the flagship HUAWEI Pura 80 Ultra model, the brand reinforces this promise.
Fusing high fashion with pro-grade photography tools, this smartphone lineup delivers what many users truly want: the ability to capture beautiful photos effortlessly, while looking great doing it.
The Pura-suit of photography
The Pura 80 Ultra brings a refined, runway-inspired design that makes a bold style statement.
Its unique edge-to-edge display curves seamlessly into the body, while the camera module features the instantly recognisable dazzling forward symbol with a radiant sunburst pattern.
Available in elegant colours like Prestige Gold and Golden Black, the Ultra variant looks as good as the images it captures.
Zoom with confidence
The HUAWEI Pura 80 Ultra touts what is said to be the industry's first switchable dual telephoto camera that will be a game-changer for mobile zoom.
This self-developed telephoto module seamlessly switches between a 3.7x and 9.4x optical zoom lens, utilising the same 1/1.28-inch sensor and advanced optics to maintain clarity even at high magnification.
Whether it is the moon, your favourite idol performing at a concert, wildlife or intricate textures, users can zoom in to capture fine details or distant subjects with less distortion and more control – even under low light conditions.
Cinematic imaging in your pocket
HUAWEI's imaging pedigree takes centre stage with the Pura 80 Ultra.
The device features a novel one-inch Ultra Lighting HDR Camera with a dynamic range of 16EV, which is said to be the highest dynamic range ever on a smartphone, similar to what is used in professional cinema cameras.
This gives users unprecedented control over light and depth of field, enabling crisp portraits, smooth background blur and brilliant shots in all lighting conditions.
With a dynamic range of 16EV, it manages extreme lighting scenarios with ease, capturing rich detail in both shadows and highlights.
Dynamic range refers to how well a camera can balance bright and dark areas in one image. The higher the EV, the better the tricky lighting.
The result? Vivid photos and videos that look lifelike, cinematic and effortlessly professional — achievable through HUAWEI's self-developed Triple Light Enhancement Technology.
Shot by HUAWEI Pura 80 Ultra, this image showcases the 1-inch Ultra Lighting HDR Camera, balancing highlights and shadows in one image.
Pro-level shots
Brace yourself for what is lauded to be the industry's largest sensor.
Powered by the same 1-inch sensor as the Pura 80 Ultra, the 1-inch sensor in the Pura 80 Pro offers unmatched light capture, enabling stunning detail in colour and clarity even in dim or low-light conditions, both day and night.
This is complemented with an Ultra Lighting Macro Telephoto Camera in the Pura 80 Pro, which lets you get incredibly close to your subject up to 5cm while maintaining colour accuracy through HUAWEI's Ultra Chroma XMAGE imaging technology.
The camera features a massive f/2.1 aperture that captures 40% more light compared to traditional cameras. This allows for brighter, sharper images even in lower light conditions.
Macro photography fans will appreciate the clarity, while casual users benefit from the ease of capturing stunning close-up shots.
Smart features, smooth experience
The Pura 80 Series also brings intelligent enhancements to the user experience. AI Imaging helps optimise shots in real-time with Best Expression to seize your best moments.
The AI Smart Control offers intuitive shortcuts where you can just double tap the smart controls button to open a preset feature or app. AI Noise Cancellation ensures clearer calls even in noisy environments.
The AI Remove feature further enhances user convenience by intelligently eliminating unwanted objects or distractions from photos, making editing quicker and more intuitive.
Built to last
Durability is another key highlight. The Pura 80 Ultra uses second-generation Crystal Armour Kunlun Glass, a material developed in-house by HUAWEI.
It enhances drop resistance by 25 times and scratch resistance by 16 times without compromising display responsiveness or clarity.
The HUAWEI Pura 80 Pro, on the other hand, uses Kunlun Glass 2nd Generation, which is 20 times tougher than standard glass.
A large 5170mAh battery, combined with 100W wired and 80W wireless HUAWEI SuperCharge support, means users can also enjoy rapid charging and all-day performance with less downtime.
More value, more benefits
The HUAWEI Pura 80 Series also offers seamless compatibility with essential apps via AppGallery, delivering a secure, smooth experience with every download.
The 'HUAWEI Pura 80 Series 2025 Sales Start Campaign' will run from Aug 2 to Dec 31, where customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive AppGallery benefits worth up to RM2,978, available on a first-come, first-served basis.
The HUAWEI Pura 80 Ultra is priced at RM6,599, while the Pura 80 Pro is priced at RM4,599.
Both models are available at all HUAWEI Experience Stores, authorised retailers, and online via the HUAWEI official website, HUAWEI official store on Shopee, HUAWEI flagship store on Lazada, and HUAWEI official TikTok Shop.
Early buyers will also receive free gifts worth up to RM1,428, including HUAWEI FreeBuds Pro 4 and 1 Year of HUAWEI CarePlus.
For more information, visit the website.
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