Oasis Edinburgh gigs 'to deliver £136m boost to local economy'
Oasis will play three shows at Scottish Gas Murrayfield Stadium this summer (Image: Simon Emmett/Fear PR/PA) This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The Herald.
Oasis' return to Edinburgh is set to be one of the biggest cultural and economic events the capital has seen in recent years.
Now new research predicts that the band's three-night residency at Scottish Gas Murrayfield Stadium this summer - which is expected to attract around 200,000 fans in total - will bring a £136.6 million spending boom to the local economy.
Leading financial services firm Novuna Personal Finance forecasts that each concert will generate £45.5 million in fan spending, with a net local economic impact of £42.6 million – benefitting everything from local pubs and restaurants to hotels, shops and transport services.
According to Novuna's report, fan spending will be spread across several key areas, with much of it flowing into Edinburgh's economy, including: £32m on food and drink; £27m on shopping and leisure across the city; £14.5m on merchandise; and £6.2m on accommodation.
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Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, said: 'Oasis' return to Edinburgh is a landmark moment for the city and its music fans.
"Set against the iconic backdrop of Murrayfield Stadium, the gigs are shaping up to be one of the cultural highlights of the summer.
"With fans expected to spend over £100 million over just three nights, this is proof that live music powers our cities far beyond the arena gates. It's a major economic event.
'From pre-show drinks to overnight stays, this tour will bring life to every corner of the city – and showcase Edinburgh's status as a destination for legendary British acts.'
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