Greggs and KFC's new sausage roll with gravy
Launching this week, the high street food giants have worked together for the first time to offer the Greggs sausage roll with KFC gravy, claiming it is the 'mash-up the nation's been craving' and 'seriously flavoursome'.
The brands said the alliance followed Britons consuming 15,000 litres of KFC gravy and more than one million Greggs sausage rolls every day over the past year.
A post shared by Greggs (@greggs_official)
Greggs and KFC announced they are taking the new combination on a three-day tour from Thursday, August 7, handing it out for free in London.
This will be followed by more dates, including Manchester on August 8 and Newcastle on August 9.
The tour will stop at London's Southbank Centre on Thursday, followed by Manchester's St Anne's Square on Friday and then Newcastle's Times Square, all between 12pm and 5pm, with supplies available on a first-come, first-served basis.
Additionally, a sharing bucket including six Greggs sausage rolls and a large tub of KFC gravy will be available for £10 on Friday, August 15 and Saturday, August 16 through Uber Eats in London, Manchester, Newcastle and Birmingham.
Is this the Greggs and KFC collab you have always wanted? (Image: Greggs/PA Wire) The news comes after Greggs and KFC teased a collaboration yesterday (August 5), which certainly got fans excited, as Greggs posted a video on social media of a sausage roll being held up in front of a KFC store.
It was captioned: 'Is this a sign?'
Taking to the comments of the Instagram post, trying to guess the foodie announcement, this person wrote: 'KFC inspired Chicken bake? Instead of creamy sauce in the current chicken bake it'll be KFC gravy? A KFC & Gravy style bake? I'M INVESTED.'
Someone added: 'KFC Chicken & Cheese melt?'
One shared: 'This would blow my MIND AHHH.'
KFC brand manager Phoebe Syms commented: 'At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans.
A post shared by KFC UK & Ireland (@kfc_uki)
'In fact, it was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs and unite our iconic gravy with their iconic sausage rolls.
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'Now we're joining forces for just a few days to give the people a taste of what they really want … it's time for gravy to meet pastry. You're welcome.'
Fiona Mills, brand communications lead at Greggs, added: 'With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we've always known our sausage rolls are a true British icon. And why not pair one icon with another?
'We can't wait to see what Greggs and KFC fans make of our latest partnership. We're sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket.'
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