Subaru WRX Sales Have Fallen Off a Cliff
Subaru
released its May sales results this week, and things weren't rosy. The entire brand is down 10.4 percent for the month, with some models seeing sharp decreases compared to May 2024. However, it was the
WRX
that saw the biggest decline, with sales down a whopping 71.2 percent last month.
The automaker sold just 482 WRXs in May, and sales are also down 23.6 percent for the year. This continues a trend from 2024, when WRX sales fell 24.7 percent. The company sold 18,587 WRXs last year, and has sold 6,081 through the first five months of the year—and this is before any price increases hit Subaru's lineup.
Model
May 2025 Sales
May 2024 Sales
% Change
YTD 2025 Sales
YTD 2024 Sales
% Change
Ascent
3,547
5,277
-32.8%
18,384
22,935
-19.8%
BRZ
326
227
43.6%
1,459
1,171
24.6%
Crosstrek
15,793
13,836
14.1%
74,340
64,368
15.5%
Forester
15,434
15,345
0.6%
84,629
81,741
3.5%
Impreza
2,457
2,419
1.6%
12,923
12,428
3.9%
Legacy
1,792
1,527
17.4%
9,469
7,610
24.4%
Outback
11,214
16,506
-32.1%
62,649
64,850
-3.4%
Solterra
1,246
1,546
-19.4%
5,326
4,149
28.4%
WRX
482
1,673
-71.2%
6,081
7,962
-23.6%
TOTAL
52,292
58,365
-10.4%
275,260
267,215
3.0%
Meanwhile, on the other side of the brand's performance lineup, BRZ sales are up for the month and the year. Subaru sold 326 BRZs in May, up 43.6 percent, bringing the total sold for the year so far to 1,459. That's not much, but the coupe's sales are up 24.6 percent for the year.
Legacy
and
Crosstrek
also saw sales increase by 17.4 and 14.1 percent, respectively. Those weren't enough to counter the 32.8 percent drop in
Ascent
sales or the 32.1 percent decrease in
Outback
sales.
Solterra
sales also fell 18.4 percent.
Despite all the declines, Subarus sales are still positive for the year, but just barely. The company is up 3.0 percent for the year through May. Subaru has sold 275,260 vehicles in 2025.
Read More Subaru News:
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Subaru's STI Plans Ditch Gas Engines Altogether
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