Reliance to exclusively supply beverages to Hyderabad Metro
Consumer Products (RCPL) has become the exclusive beverage partner for
Hyderabad Metro
under the official partnership with L&T Metro Rail (Hyderabad), the company announced on Thursday.
The
FMCG
arm of
Reliance Industries Ltd
. now has Exclusive Selling Rights of its beverage portfolio through vending machines, kiosks and retail outlets in the metro premises at Hyderabad Metro serving around 4.6 lakh passengers daily.
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"We are happy to partner with RCPL which reflects our commitment to enhancing commuter convenience by integrating reliable, high-quality offerings into metro spaces," said KVB Reddy, MD & CEO of L&T Metro Rail (Hyderabad).
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RCPL acquired
Campa Cola
in 2022 and reintroduced it in the market in 2023 to revive the iconic heritage brand. Apart from soft drinks, the company has expanded its beverage portfolio with addition and development of Independence Packaged Water,
Campa
Energy drinks and Raskik beverages, among others.
"We are thrilled to partner with Hyderabad Metro as it gives us an opportunity to serve consumers closely and add excitement to the daily commute of metro users," said Ketan Mody, Executive Director of Reliance Consumer Products.
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Hyderabad Metro is currently one of the longest in the country spread over 69.2 kms across 57 stations. As of May 2025, the average daily ridership of the
Hyderabad Metro Rail
is approximately 4.6 lakh passengers. While in 2024, the system achieved its highest-ever daily ridership of 5.63 lakh passengers.
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