Oasis return to stage tonight for their first gig in 16 years
The return of the British rockers after a 16-year hiatus is a major moment for fans, who are excited to see Noel and Liam Gallagher together again – even if some have started to place bets on whether the sparring siblings will be able to hold it together for the whole Live '25 tour.
'That's one of the attractions about Oasis - they bring this element of risk,' said author and music journalist John Aizlewood, adding that the 'alternative aura that they have cultivated with the age-old pop story of fractious brothers' is part of the band's appeal.
A huge drone display showing Oasis' classic logo even appeared above the Principality Stadium.
Unless the brothers' combustible relationship derails proceedings, two nights at Cardiff's 70,000-capacity Principality Stadium on Friday and Saturday raise the curtain on a 41-date Live '25 tour. After 19 dates in in the UK and Ireland come stops in North and South America, Asia and Australia - ending in Sao Paulo, Brazil, on 23 November.
Fans in mainland Europe will either have to travel, stop crying their hearts out, or just roll with it.
Founded in the working-class streets of Manchester in 1991, Oasis released their debut album, 'Definitely Maybe', in 1994 and became one of the dominant British acts of the 1990s.
They released eight UK No. 1 albums, producing hits including 'Wonderwall', 'Roll With It' and 'Don't Look Back in Anger' - all from the album '(What's The Story) Morning Glory?', which turns 30 this year.
Oasis finally split in 2009, with Noel Gallagher quitting the band after a backstage dustup with Liam at a festival near Paris. Liam destroyed a red Gibson guitar belonging to his brother in a heated argument before the gig, and this moment is said to have triggered the break-up of the band, sparking years of public feuds between the brothers.
The Gallagher brothers, now aged 58 and 52, haven't performed together since, though both regularly play Oasis songs at their solo gigs.
They long resisted pressure to reunite, even with the promise of a multimillion-dollar payday.
Now they have agreed on a tour that will see them joined by former Oasis members Paul 'Bonehead' Arthurs and Gem Archer on guitars, bassist Andy Bell and drummer Joey Waronker.
The announcement of the UK tour in August sparked a ticket-buying frenzy, complete with error messages, hours-long online queues, dashed hopes and anger at prices that surged at the last minute. Some fans who waited online for hours at the Ticketmaster site complained that they ended up paying £355 for regular standing tickets instead of the expected £148.
The ticketing troubles sparked questions in Britain's Parliament, where Arts Minister Chris Bryant criticized 'practices that see fans of live events blindsided by price hikes.' Britain's competition regulator has since threatened Ticketmaster — which sold some 900,000 Oasis tickets — with legal action.
Tickets for the UK shows sold out in hours, with some soon offered on resale websites for as much as £6,000. More than 50,000 tickets were cancelled by the band for being sold on secondary platforms.
No plans have been announced for Oasis to record any new music. Their last album was 2008's 'Dig Out Your Soul'.
This year's world tour is being presented as a one-off. For now.
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Now, brands are calling this moment the 'Wonderwall Summer.' Leading the charge is Burberry Group Plc. Though not officially tied to the tour, Burberry's latest campaign celebrates the Gallagher legacy. It stars Liam Gallagher along with his sons Lennon and Gene, and daughter Molly Moorish-Gallagher. The visuals—featuring music icons like Goldie, and models Cara Delevingne and Alexa Chung—recall Burberry's golden era in the '90s. Liam is seen wearing the parka he first debuted in 2018, which is now being reissued in limited quantities. Meanwhile, Adidas AG is taking a more direct approach, launching a co-branded Oasis collection available online, in-store, on and at concert venues throughout the tour. Levi's created a limited series of graphic T-shirts, while Moncler 's Stone Island featured Liam Gallagher in its autumn campaign. Unlike recent music-tour collaborations driven by female artists, Oasis draws a mixed-gender fan base, offering opportunities for both menswear and womenswear. With the men's clothing and footwear market valued at roughly two-thirds of womenswear, brands see untapped potential. While the Oasis revival has attracted a younger crowd through ongoing '90s nostalgia, nearly half of the ticket holders have seen the band live before, according to Barclays Plc's Consumer Spend report. The group hasn't performed together since 2009, meaning the audience skews older—and often more affluent. Many of Oasis' signature styles—baggy jeans, football jerseys, and low-rise sneakers—have returned through the 'Blokecore' trend. Fashion choices among fans reflect the times: Swifties wore sequins, the Beyhive chose cowboy hats, and Oasis fans are opting for parkas and bucket hats. Even in summer heat, demand for parkas is rising. TikTok posts referencing parkas jumped 188% between June 1 and July 1, with video views up 121%, according to Trendalytics. Searches for parkas on resale platform Depop surged by 1,850% year over year in June. Bucket hats are also seeing renewed interest. About one-third of British fans plan to dress in '90s styles at the concerts, and more than 20% expect to wear co-branded items, according to Barclays. Barclays estimates that Oasis fans in the UK alone will spend £1.06 billion ($1.4 billion) on the tour—including tickets, travel, and merchandise. That total edges out the £997 million spent by Taylor Swift fans during the Eras Tour, partly due to Oasis scheduling 17 shows compared to Swift's 15. After completing the UK leg, Oasis will head to North America in August and September, before performing in Asia and South America. For both the band and its partner brands, cracking the US market remains a major goal. Burberry may stand to gain the most. With uncertainty in the Chinese luxury sector, a recovering US market—buoyed by easing tariffs—is looking more attractive. Adidas, still trailing behind Nike in US market share, also hopes to boost visibility stateside. Oasis' relationship with fashion has had its ups and downs. Liam Gallagher founded his label Pretty Green in 2009, but it went into administration and was acquired by JD Sports in 2019. The brand was later sold to Frasers Group, which no longer owns it. The biggest risk? A band breakup mid-tour. Oasis famously split before a Paris show in 2009. Still, the current media frenzy and brand engagement have already paid off. Even if the tour falters, tension between the brothers is likely to generate more attention than silence. Whether or not this becomes a true 'Wonderwall Summer,' fashion brands betting on Oasis aren't likely to look back in anger.
