Neeraj Chopra becomes brand powerhouse: Brand value soars to $30 million; non-cricket endorsements gain ground
India's golden boy, Olympic champion
Neeraj Chopra
is lifting India's non-cricket endorsement scene after his recent victory at the 2025 Paris Diamond League and with the launch of the Neeraj Chopra Classic, India's first global javelin event, according to ET.
The competition, held on July 5 at Bengaluru's Sree Kanteerava Stadium, featured some of javelin's top international athletes and attracted major sponsors like Visa, Audi India, Duolingo English Test, and Snapchat.
Chopra's growing influence in the endorsements space is reflective of a larger shift in the country's sport sponsorship and marketing landscape. He along with likes of badminton ace PV Sindhu and shooting star Mannu Bhakar is driving the focus of endorsements circles beyond just cricket.
Emerging sports accounted for 14% of India's ₹1,224 crore sports endorsement market in the year 2024, a jump of 46 percent, which industry experts attribute to the rising influence of athletes like Neeraj Chopra, reported the financial daily.
With the leading brands both national and international making a beeline for the javelin star, Chopra's personal brand value is estimated to be around $30 million according to Kroll analysis quoted in the report.
With that staggering figure he is placed just behind the leading cricketers of the country. His brand roster now includes some 20 big names, including the brands like Tata AIA, Audi India, Visa, Krafton and Under Armour.
Chief commercial office of JSW sports, which manages Chopra's brand engagements, said their emphasis has consistently been on making selective choices.
"Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio.
The mandate from the very beginning has been to be focused, deliberate, and selective," Karan Yadav, chief commercial officer at JSW was quoted as saying. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."
One instance is Chopra's recent partnership with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.
Stay informed with the latest
business
news, updates on
bank holidays
and
public holidays
.
AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
33 minutes ago
- News18
Double Olympic Gold Medallist Viktor Axelsen Withdraws From BWF World Championships
Last Updated: Viktor Axelsen, double Olympic gold medallist, has withdrawn from BWF World Championships because of injury rehab. Double Olympic gold medallist Viktor Axelsen has withdrawn from the upcoming BWF World Championships, citing rehabilitation from injury. The tournament is scheduled to start on August 25 in Paris and the star Danish shuttler took to Instagram to inform of his absence. Axelsen has been out of competitive badminton since undergoing surgery three months ago to treat a herniated disc. Axelsen confirmed that he has not recovered in time to compete in the upcoming tournament in Paris. 'After careful consultation with my medical team, I've been advised to dedicate more time to my rehabilitation. As a result, I unfortunately won't be able to get tournament-ready in time to compete safely at the upcoming World Championships," Axelsen wrote on his Instagram story. 'While it's tough to miss such a big event, I'm not discouraged. On the contrary, I'm highly motivated to keep pushing forward with my rehab and set myself a new goal to come back stronger," Axelsen said. Axelsen, 31, hasn't competed on the tour since suffering a second-round exit at the European Championships in April. Axelsen started the year with a title victory at the India Open in New Delhi but faced a surprise first-round exit at the All England Open. Once ranked inside the top 5 earlier this year, Axelsen has now slipped to World No. 18. A world champion in 2017 and 2022, the star Danish shuttler was knocked out in the quarters by HS Prannoy at last year's edition of the tournament, held in Copenhagen. Axelsen will now shift his focus to a full recovery and plan his comeback with an eye on the 2028 Los Angeles Olympics. Having won gold in Tokyo and defended his title in Paris, Axelsen will now be aiming for a historic hat-trick in Los Angeles. From India, Lakshya Sen and HS Prannoy are expected to represent the country in the men's singles. tags : bwf world championships viktor axelsen view comments Location : New Delhi, India, India First Published: August 07, 2025, 20:42 IST News sports » badminton » Double Olympic Gold Medallist Viktor Axelsen Withdraws From BWF World Championships Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hindustan Times
an hour ago
- Hindustan Times
NIACL AO Recruitment 2025: Apply for 550 posts at newindia.co.in, direct link to register here
The New India Assurance Company Ltd, NIACL has invited applications for Administrative Officers post. Eligible candidates can apply online through the official website of NIACL at This recruitment drive will fill up 550 posts in the organisation. NIACL AO Recruitment 2025: Apply for 550 posts at direct link to register here(NIACL) The registration process begins on August 7 and will close on August 30, 2025. The Phase 1 online exam will be held on September 14 and Phase 2 online exam will be held on October 29, 2025. Read below for eligibility, selection process and other details. Vacancy Details 1. Risk Engineers: 50 posts 2. Automobile Engineers: 75 posts 3. Legal Specialists: 50 posts 4. Accounts Specialists: 25 posts 5. AO (Health): 50 posts 6. IT Specialists: 25 posts 7. Business Analysts: 75 posts 8. Company Secretary: 2 posts 9. Actuarial Specialists: 5 posts 10. Generalists: 193 posts Eligibility Criteria Generalists: A candidate must possess the minimum qualification of a graduate/post graduate in any discipline from a recognised University or any equivalent qualification recognised as such by Central Government with at least 60% marks in either of the degree examination (at least 55% marks for SC/ST/PwBD candidates). Specialists: A candidate must possess the minimum qualification as follows. The qualification should be from a recognised University or any equivalent qualification recognised as such by Central Government. The age limit should be between 21 years to 30 years as on August 1, 2025 i.e. a candidate must have been born not earlier than 2nd Aug-1995 and not later than 1st Aug-2004 (both dates inclusive). Selection Process The selection process comprises of preliminary examination, main examination and interview. Final selection would be based on consolidated marks of main examination (objective test) & Interview. The final merit list shall be prepared in descending order of the consolidated marks secured by the candidates. Application Fee The application fee is ₹100/- for SC/ST/PwBD category and ₹850/- for all candidates other than SC/ST/PwBD category. The payment can be made by using Debit Cards (RuPay/Visa/MasterCard/Maestro), Credit Cards, Internet Banking, IMPS, Cash Cards/ Mobile Wallets. For more related details candidates can check the official website of NIACL. Detailed Notification Here
Time of India
an hour ago
- Time of India
AAP bid to make Jalandhar Central ‘fit' with modern playgrounds, walking tracks
Jalandhar: AAP's Jalandhar Central incharge Nitin Kohli Thursday launched 'Fit Central' here. As part of this initiative, modern playgrounds with turf walking tracks will be set up in 23 wards of the constituency. These will also have facilities for sports such as badminton, football, volleyball, and cricket. The project work commenced with the construction of a synthetic volleyball court on a five-acre park in Surya Enclave and a synthetic badminton court in Adarsh Nagar Park. Another synthetic volleyball court is expected to be inaugurated in Rama Mandi by Aug 15. According to the plan, once the playgrounds are built by the end of Oct, an interward prize-money league will be organised, covering all four sports. Separate leagues will be introduced for boys, girls, men, women, and veterans, promoting inclusivity and wide participation. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and s ilver prices in your area.
