Threads launches new analytics dashboard to help creators track engagement
Creators can now dice way beyond just view and like counts into a granular breakdown of engagement metrics. The new dashboard shows different things like likes, replies, quotes and reposts to help creators identify which conversation style is gaining more followers. Meanwhile, a followers section is also available, which maps growth over time and demographic data such as top countries, cities, age and gender makes it easier to pinpoint audience categories.
To help creators check the growth momentum, Threads includes a time series chart that tracks the fluctuations in engagement over custom time windows from one week up to three months. The visual timeline shows spikes or drops related to specific posts, offering creators context for future content planning.
Because Thread posts also appear on Instagram and Facebook feeds, Meta is also showing where the views came from. This module shows the percentage of views coming from each app, which helps creators a clarity over which content works best for which platform and rework their content strategy accordingly.
This metric upgrade arrives at a time when Treads' user base is growing and about to match X, which is its direct competitor. According to Similarweb, Threads reached 115 million daily active mobile users in June 2025, which is 127% more than previous few years. This is narrowing the gap with X, which logged 123 million daily active users after suffering a 15.2% annual decline. This analytics upgrade on Thread will fuel the adoption even faster and may match X's user base.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
25 minutes ago
- India.com
Dhoni receives Rs 60000000, Abhishek Bachchan Rs 1900000 monthly from SBI due to..., Reason will amaze you!
State Bank of India (SBI) is the largest government-owned and leading bank in the country, serving over 50 crore customers, with more than 50,000 employees and over 22,500 branches. People usually visit banks to take loans or to deposit money to save or earn interest. But the country's biggest bank pays cricketer MS Dhoni Rs 6 crore and actor Abhishek Bachchan Rs 18.5 lakh every month. You might be wondering why the bank pays these large sums of money to these two personalities. Even though Mahendra Singh Dhoni no longer plays cricket, he still enjoys immense popularity. Dhoni is a brand endorsement juggernaut, having received a hefty part of his earnings from his brand endorsements. There is a long list of companies that are utilizing Dhoni's brand image, and one of them is SBI. Since 2023, Dhoni has been an ambassador for India's largest bank, State Bank of India, and has been appearing in advertisements for SBI. SBI pays a hefty amount of money for brand endorsement. For endorsing State Bank of India (SBI)'s schemes, plans, and various banking facilities through advertisements, MS Dhoni receives an annual fee of ₹6 crores. MS Dhoni is the brand image of SBI and receives this fee for that purpose. Sharing a post, SBI's official Instagram account wrote, 'We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni's association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity and unwavering dedication. – Mr Dinesh Khara, Chairman SBI.' The post was published on October 28, 2023. SBI also pays Abhishek Bachchan Rs 18.9 lakh every month. This is the amount the Bachchan family receives as rent because Abhishek has let out the ground floor of his opulent Juhu bungalow, Ammu and Vats, to SBI. The lease is for 15 years, and according to the lease, SBI pays the Bachchan family Rs 18.9 lakh every single month as rent. In fact, according the the report published on Abhishek makes this amount without any effort. The property, located near the Bachchan family's residence 'Jalsa,' spans 3,150 square feet. Essentially, Abhishek Bachchan makes almost ₹19 lakh, just for a ground-floor flat rental. The lease agreement was registered on September 28, 2021. The lease agreement spans 15 years and includes scheduled rent hikes over time: After 5 years, the monthly rent will increase to Rs 23.6 lakh. After 10 years, it will further rise to Rs 29.5 lakh.
Indian Express
25 minutes ago
- Indian Express
The chatbot culture wars are here
For much of the past decade, America's partisan culture warriors have fought over the contested territory of social media — arguing about whether the rules on Facebook and Twitter were too strict or too lenient, whether YouTube and TikTok censored too much or too little and whether Silicon Valley tech companies were systematically silencing right-wing voices. Those battles aren't over. But a new one has already started. This fight is over artificial intelligence, and whether the outputs of leading AI chatbots such as ChatGPT, Claude and Gemini are politically biased. Conservatives have been taking aim at AI companies for months. In March, House Republicans subpoenaed a group of leading AI developers, probing them for information about whether they colluded with the Biden administration to suppress right-wing speech. And this month, Missouri's Republican attorney general, Andrew Bailey, opened an investigation into whether Google, Meta, Microsoft and OpenAI are leading a 'new wave of censorship' by training their AI systems to give biased responses to questions about President Donald Trump. On Wednesday, Trump himself joined the fray, issuing an executive order on what he called 'woke AI.' 'Once and for all, we are getting rid of woke,' he said in a speech. 'The American people do not want woke Marxist lunacy in the AI models, and neither do other countries.' The order was announced alongside a new White House AI action plan that will require AI developers that receive federal contracts to ensure that their models' outputs are 'objective and free from top-down ideological bias.' Republicans have been complaining about AI bias since at least early last year, when a version of Google's Gemini AI system generated historically inaccurate images of the American Founding Fathers, depicting them as racially diverse. That incident drew the fury of online conservatives, and led to accusations that leading AI companies were training their models to parrot liberal ideology. Since then, top Republicans have mounted pressure campaigns to try to force AI companies to disclose more information about how their systems are built, and tweak their chatbots' outputs to reflect a broader set of political views. Now, with the White House's executive order, Trump and his allies are using the threat of taking away lucrative federal contracts — OpenAI, Anthropic, Google and xAI were recently awarded Defense Department contracts worth as much as $200 million — to try to force AI companies to address their concerns. The order directs federal agencies to limit their use of AI systems to those that put a priority on 'truth-seeking' and 'ideological neutrality' over disfavored concepts such as diversity, equity and inclusion. It also directs the Office of Management and Budget to issue guidance to agencies about which systems meet those criteria. If this playbook sounds familiar, it's because it mirrors the way Republicans have gone after social media companies for years — using legal threats, hostile congressional hearings and cherry-picked examples to pressure companies into changing their policies, or removing content they don't like. Critics of this strategy call it 'jawboning,' and it was the subject of a high-profile Supreme Court case last year. In that case, Murthy v. Missouri, it was Democrats who were accused of pressuring social media platforms like Facebook and Twitter to take down posts on topics such as the coronavirus vaccine and election fraud, and Republicans challenging their tactics as unconstitutional. (In a 6-3 decision, the court rejected the challenge, saying the plaintiffs lacked standing.) Now, the parties have switched sides. Republican officials, including several Trump administration officials I spoke to who were involved in the executive order, are arguing that pressuring AI companies through the federal procurement process is necessary to stop AI developers from putting their thumbs on the scale. Is that hypocritical? Sure. But recent history suggests that working the refs this way can be effective. Meta ended its long-standing fact-checking program this year, and YouTube changed its policies in 2023 to allow more election denial content. Critics of both changes viewed them as capitulation to right-wing critics. This time around, the critics cite examples of AI chatbots that seemingly refuse to praise Trump, even when prompted to do so, or Chinese-made chatbots that refuse to answer questions about the 1989 Tiananmen Square massacre. They believe developers are deliberately baking a left-wing worldview into their models, one that will be dangerously amplified as AI is integrated into fields such as education and health care. There are a few problems with this argument, according to legal and tech policy experts I spoke to. The first, and most glaring, is that pressuring AI companies to change their chatbots' outputs may violate the First Amendment. In recent cases like Moody v. NetChoice, the Supreme Court has upheld the rights of social media companies to enforce their own content moderation policies. And courts may reject the Trump administration's argument that it is trying to enforce a neutral standard for government contractors, rather than interfering with protected speech. 'What it seems like they're doing is saying, 'If you're producing outputs we don't like, that we call biased, we're not going to give you federal funding that you would otherwise receive,'' Genevieve Lakier, a law professor at the University of Chicago, said. 'That seems like an unconstitutional act of jawboning.' There is also the problem of defining what, exactly, a 'neutral' or 'unbiased' AI system is. Today's AI chatbots are complex, probability-based systems that are trained to make predictions, not give hard-coded answers. Two ChatGPT users may see wildly different responses to the same prompts, depending on variables like their chat histories and which versions of the model they're using. And testing an AI system for bias isn't as simple as feeding it a list of questions about politics and seeing how it responds. Samir Jain, a vice president of policy at the Center for Democracy and Technology, a nonprofit civil liberties group, said the Trump administration's executive order would set 'a really vague standard that's going to be impossible for providers to meet.' There is also a technical problem with telling AI systems how to behave. Namely, they don't always listen. Just ask Elon Musk. For years, Musk has been trying to create an AI chatbot, Grok, that embodies his vision of a rebellious, 'anti-woke' truth seeker. But Grok's behavior has been erratic and unpredictable. At times, it adopts an edgy, far-right personality, or spouts antisemitic language in response to user prompts. (For a brief period last week, it referred to itself as 'Mecha-Hitler.') At other times, it acts like a liberal — telling users, for example, that human-made climate change is real, or that the right is responsible for more political violence than the left. Recently, Musk has lamented that AI systems have a liberal bias that is 'tough to remove, because there is so much woke content on the internet.' Nathan Lambert, a research scientist at the Allen Institute for AI, told me that 'controlling the many subtle answers that an AI will give when pressed is a leading-edge technical problem, often governed in practice by messy interactions made between a few earlier decisions.' It's not, in other words, as straightforward as telling an AI chatbot to be less woke. And while there are relatively simple tweaks that developers could make to their chatbots — such as changing the 'model spec,' a set of instructions given to AI models about how they should act — there's no guarantee that these changes will consistently produce the behavior conservatives want. But asking whether the Trump administration's new rules can survive legal challenges, or whether AI developers can actually build chatbots that comply with them, may be beside the point. These campaigns are designed to intimidate. And faced with the potential loss of lucrative government contracts, AI companies, like their social media predecessors, may find it easier to give in than to fight. 'Even if the executive order violates the First Amendment, it may very well be the case that no one challenges it,' Lakier said. 'I'm surprised by how easily these powerful companies have folded.'
&w=3840&q=100)
First Post
an hour ago
- First Post
ChatGPT co-creator appointed head of Meta AI Superintelligence Lab
Meta CEO Mark Zuckerberg announced that Shengjia Zhao, co-creator of OpenAI's ChatGPT, will serve as the chief scientist of Meta Superintelligence Labs. The move came months after Meta went on to poach AI talent from competitors read more Meta CEO Mark Zuckerberg announced that Shengjia Zhao, co-creator of OpenAI's ChatGPT, will serve as the chief scientist of Meta Superintelligence Labs. X / @alexandr_wang Facebook co-founder and Meta CEO Mark Zuckerberg announced Shengjia Zhao, co-creator of OpenAI's ChatGPT, as the new chief scientist of Meta Superintelligence Labs. It is pertinent to note that Zhao was one of several strategic hires in Zuckerberg's multi-billion-dollar hiring spree. In the announcement, Zuckerberg said that Zhao's name as the co-founder of Meta Superintelligence Labs and its lead scientist was locked in 'from day one'. 'Now that our recruiting is going well and our team is coming together, we have decided to formalise his leadership role,' he added. STORY CONTINUES BELOW THIS AD The ChatGPT co-creator would directly report to Zuckerberg and Alexandr Wang, the former CEO of Scale AI, who is now Meta's chief AI officer. 'Shengjia has already pioneered several breakthroughs, including a new scaling paradigm,m and distinguished himself as a leader in the field,' the Meta CEO said in a social media post. 'I'm looking forward to working closely with him to advance his scientific vision. The next few years are going to be very exciting!' he concluded. The man behind ChatGPT Apart from creating the renowned AI chatbot, Zhao has played an instrumental role in developing GPT-4, mini models, 4.1, and o3, CNBC reported. In the past, he has also led synthetic data efforts at an AI research company. In a separate post, Wang also celebrated Zhao's inclusion in the team. 'We are excited to announce that @shengjia_zhao will be the Chief Scientist of Meta Superintelligence Labs! Shengjia is a brilliant scientist who most recently pioneered a new scaling paradigm in his research. He will lead our scientific direction for our team," he wrote in a post. We are excited to announce that @shengjia_zhao will be the Chief Scientist of Meta Superintelligence Labs! Shengjia is a brilliant scientist who most recently pioneered a new scaling paradigm in his research. He will lead our scientific direction for our team. Let's go 🚀 — Alexandr Wang (@alexandr_wang) July 25, 2025 The announcement came just months after reports emerged that Meta has spent billions of dollars hiring AI talents from Google, OpenAI, Apple and Anthropic. STORY CONTINUES BELOW THIS AD Apart from this, the tech giant also acquired ScaleAI for a whopping $14 billion and made its CEO Meta's chief AI officer. Zuckerberg made it clear that his company would spend hundreds of billions of dollars on building huge AI data centres in the US. Hence, it will be interesting to see how Meta performs in an already competitive market.
