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Maruti Suzuki eyes Europe to broaden global footprint

Maruti Suzuki eyes Europe to broaden global footprint

Time of India2 days ago
Maruti Suzuki India Ltd (MSIL) is preparing to expand its footprint in Europe, signalling a major push to grow its exports and lessen its reliance on India's domestic passenger vehicle market. The country's largest carmaker by volume is looking to cushion itself from fluctuations seen in the domestic market, as per the company's latest annual report.
As per the report, the carmaker is not only scaling up its export capacity but also working to align its popular models like the FRONX, Jimny, and Baleno with European safety and emission regulations — a clear indicator of its intent to enter the highly competitive but rewarding European market.
In the domestic market, the passenger vehicle segment is seeing sluggish demand due to a number of factors like rise in ownership costs, weak demand for entry-level cars, among other things.
Beyond Europe, MSIL also plans to double down on key international markets such as Africa, the Middle East, and Latin America — regions where it already has a network of established dealerships. The move is part of a broader strategy to insulate the company from fluctuations in the domestic market and strengthen its global identity.
Maruti's export strategy is also aligned with the government's vision of turning India into a global automotive manufacturing and export hub. With India being one of Suzuki Motor Corporation's largest manufacturing bases, the expansion plan is expected to bring new investments and product innovations.
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Govt halts US arms deals after Trump slams 50% tariffs on exports
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