
PIF and Golf Saudi launch PIF Future Fairways, showcasing the future of golf in Saudi Arabia
PIF and Golf Saudi announced the launch of PIF Future Fairways, a pioneering platform utilizing advanced 3D mapping to unveil three flagship golf courses in Saudi Arabia, part of a next-generation golf ecosystem. The visionary courses will be located within PIF giga-projects at The Red Sea destination (Shura Links on Shura Island, and Laheq Golf Course on the Red Sea coast) and NEOM (Trojena Northern Golf Course – NEOM Highlands). The courses are designed to position Saudi Arabia as a world-class golf destination. The number of golf courses in Saudi Arabia is expected to more than triple by 2030. Through their partnership, PIF and Golf Saudi are shaping golf's next era, with PIF Future Fairways showcasing both the innovation at play in reimagining the future of the game, and the wider growth of the golfing ecosystem. PIF Future Fairways will be available to golf fans and enthusiasts at all PIF Global Series tournaments for 2025 and into the 2026 international season. These include the PIF Championship (London, 8-10 August ); the Aramco Houston Championship (5-7 September ); and the Aramco Shenzhen Championship (Shenzhen, China, 6-8 November 2025).
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PIF and Golf Saudi launch PIF Future Fairways, showcasing the future of golf in Saudi Arabia
Post Views: 19 PIF and Golf Saudi announced the launch of PIF Future Fairways, a pioneering platform utilizing advanced 3D mapping to unveil three flagship golf courses in Saudi Arabia, part of a next-generation golf ecosystem. The visionary courses will be located within PIF giga-projects at The Red Sea destination (Shura Links on Shura Island, and Laheq Golf Course on the Red Sea coast) and NEOM (Trojena Northern Golf Course – NEOM Highlands). The courses are designed to position Saudi Arabia as a world-class golf destination. The number of golf courses in Saudi Arabia is expected to more than triple by 2030. Through their partnership, PIF and Golf Saudi are shaping golf's next era, with PIF Future Fairways showcasing both the innovation at play in reimagining the future of the game, and the wider growth of the golfing ecosystem. PIF Future Fairways will be available to golf fans and enthusiasts at all PIF Global Series tournaments for 2025 and into the 2026 international season. These include the PIF Championship (London, 8-10 August ); the Aramco Houston Championship (5-7 September ); and the Aramco Shenzhen Championship (Shenzhen, China, 6-8 November 2025).


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