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Kotak Launches Solitaire – An Exclusive, Invite - Only Affluent Banking Program

Kotak Launches Solitaire – An Exclusive, Invite - Only Affluent Banking Program

Hans India23-07-2025
Kotak Mahindra Bank today announced the launch of Kotak Solitaire, a pioneering banking proposition crafted exclusively for India's truly affluent. This isn't just a product—it's a privilege.
Solitaire is invitation-only, reserved for individuals and families with a deep, multi-dimensional financial relationship with Kotak. It's not about account balances—it's about Total Relationship Value across deposits, investments, loans, insurance, and demat holdings offered by the Bank and it is calculated at a family level.
'India's affluent segment is growing rapidly, but their banking experience hasn't kept pace,' said Rohit Bhasin, President - Head of Affluent, NRI, and Business Banking and Chief Marketing Officer at Kotak Mahindra Bank. 'Solitaire is our response to that gap. It's not a product—it's a proposition. Solitaire recognizes success, respects ambition, and reimagines what banking should feel like.'
Born from Deep Customer Insight
Extensive research revealed a clear disconnect between affluent customers and their banks. They felt invisible, underserved, and emotionally disconnected from their banks. Kotak listened—and built a solution that directly addresses their top pain points:
Lack of recognition and personalization
Fragmented service across financial products
Absence of family-level banking experience
Generic offerings that ignore lifestyle and aspirations
Solitaire: A New Standard in Affluent Banking
Solitaire is more than a set of benefits—it is a reimagined experience that puts the customer and their family at the centre:
₹8 Crore Pre-Approved Credit Lines** across home loans, personal loans, and credit cards
Segment-Specific Solutions for salaried professionals and entrepreneurs
Family-First Banking with shared credit limits** and privileges
Dedicated Relationship & Service Managers for seamless, high-touch support
Unified experience to Kotak's best across banking, wealth, insurance^, and lifestyle
The Solitaire Credit Card: Designed for Distinction
As part of the Solitaire experience, Kotak introduces the Solitaire Credit Card—a reflection of the program's ethos:
Invite – only: Exclusively for Solitaire customers
No annual fees for Solitaire customers
High credit limits
Unlimited lounge access for primary and add-ons. Guest travellers also get access to the lounge. Now, the entire family can get lounge access.
Earn 10% Airmiles on travel spends via Kotak Unbox and earn 3% Airmiles on other eligible spends with a generous cap of ₹1,00,000 Air Miles per statement cycle on accelerated categories. Big savings for family travel
Zero forex markup - One card for all your spends.
Fuel surcharge waived for transactions up to Rs 7500
Wide array of redemption options for Airmiles. These include flight bookings, hotels and miles transfer to popular airline and hotel loyalty programs.
'This card doesn't just reward you—it respects your journey,' said Frederick Dsouza, Business Head – Credit Cards. 'It's designed for those who've earned their place at the top—and want their family to enjoy the same level of service and recognition.'
Exclusivity Redefined
Solitaire is available by invitation only. Customers are invited based on their relationship value and engagement across Kotak's ecosystem. It's a program that prioritizes quality over quantity, and recognition over reach.
Solitaire is built on Kotak's legacy of trust and excellence.
Kotak Mahindra Bank is one of India's leading financial institutions, trusted by 60% of India's top 100 families* for wealth management. This deep-rooted confidence is what powers Solitaire—a proposition that reflects the aspirations of India's most accomplished individuals and families.
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