Heinz renames tartare dip ‘fish and chips sauce'
Heinz has released a new 'fish and chips sauce' in a rebranding of the classic condiment tartare sauce.
The food giant has told consumers to think of its new sauce as 'tartare 2.0', with the packaging describing the contents as 'tartare sauce' and listing ingredients as including gherkins, dill, salt, parsley and mustard.
Tartare sauce is traditionally made of mayonnaise, chopped gherkins, capers, and herbs such as tarragon and dill. It is considered a classic accompaniment to seafood dishes, including fish and chips.
Heinz described its new product as a 'fresh and herby condiment' that was 'poised to become Britain's new go-to pairing for fish dinners – and, of course, the nation's beloved dish, fish and chips'.
It went on: 'If tartare is the OG fish condiment, then think of Heinz fish and chips sauce as tartare 2.0 – 2025's hot new upgrade... Love tartare? You'll be obsessed. Never tried it? Consider this your tasty gateway to next-level fish and chips.'
Britons eating more fish
Heinz said that its own research suggested Britons were eating more fish – up almost 5 per cent year on year – with 37 per cent of these occasions being fish and chip meals.
It found that 81 per cent of Britons used various sauces with the dish, with 66 per cent using ketchup, 50 per cent mayonnaise and 45 per cent tartare sauce.
Some 90 per cent of people ages 18 to 34 expressed an interest in a 'brand new' sauce for fish, the brand said.
Thiago Rapp, the director of taste elevation at Heinz, said: 'At Heinz, we're always exploring bold and exciting flavours, inspired by the latest food trends and what people across the nation are really craving.
'And when it comes to British classics, nothing quite compares to fish and chips. It's a national treasure, whether enjoyed as a seaside staple, a proper chippy tea on a Friday, or a comforting midweek meal.
'We've created a sauce that pays homage to this beloved British dish, crafted to be the perfect companion for every fish-filled occasion.'
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