Richmond-based Keya's Snacks chips are selling out online, but locals can grab them all over town
Why it matters: Locals don't have to battle online shoppers to get their fix. Keya's Snacks are on the shelves at roughly two dozen Richmond stores.
State of play: Wingfield, who was born in Mumbai and moved to Richmond as an adult, originally launched her snacks in 2021 as Bombay Chips.
The chips, and the process of creating them, was how she channeled her grief after she lost her infant son, Daksh, who died when he was just 55 days old.
His name appears on every bag of Keya's chips as her way of keeping his memory alive.
Keya's Snacks come in two flavors: Bombay Spice, made with 29 spices, including her "OG masala blend" and Black Salt, which she describes as "a cultural cousin of sea salt and vinegar."
Zoom in: Wingfield relaunched the chips in January with perfected recipes, colorful branding and an online store.
The relaunch was when folks really started to take notice.
A review of the vegan and gluten-free chips hit the national food site The Kitchn last week and a flood of orders crashed her website, Wingfield tells Axios.
"Our internet commerce team (a 19-year-old named Sanjay) is threatening to quit," Wingfield jokingly posted to Insta last week.
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