Netflix is letting fans step into their favorite shows with new themed ‘houses'
The South Bay media company is launching three permanent retail spaces, called Netflix Houses, packed with games, food, exclusive merchandise and more in an effort to create 'immersive story-driven experiences,' according to the platform.
The first two Netflix Houses are set to open later this year in Dallas and Philadelphia, with a third slated for the Las Vegas Strip in 2027. Each space is expected to span more than 100,000 square feet and will spotlight a different selection of Netflix's hit shows and films.
'This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years,' Marian Lee, Netflix's chief marketing officer, said in a statement. 'With fresh experiences dropping regularly, there's always a new reason to come back.'
Fans can sign up online to be alerted about early access to tickets to the daytime experience.
Philadelphia's Netflix House, located in the King of Prussia Mall, will include a 'twisted tour' of the Eve of the Outcasts Festival from the horror series 'Wednesday' and a 'high-stakes race' toward a mysterious Devil Fruit from the live action adaptation of 'One Piece,' in addition to virtual reality games from Sandbox VR, Top 9 mini golf and a Tudum theater for screening events.
The Galleria Dallas location will allow fans to journey through a 'Stranger Things' backdrop to solve a mystery and face off with friends in 'Squid Game' activities. It will also feature a game room complete with physical challenges, arcade games and more.
Both locations will include Netflix Bites, a restaurant that serves themed food and drinks, as well as a merchandise store.
No details on the Las Vegas Netflix House have been announced, but a Netflix Bites opened inside the MGM Grand earlier this year.
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