Amplitude named leader in digital analytics by Forrester report
The Forrester Wave report, published for the first time for this category, is a detailed analysis of digital analytics providers, assessing performance across more than 30 criteria. Amplitude achieved the highest overall score in the "Current Offering" category and was awarded the top score possible in 21 individual criteria.
According to the evaluation, the criteria in which Amplitude received the highest marks included its roadmap, the agentic AI release, and its vision to unify the buying and product experience. Forrester also highlighted Amplitude's digital product analytics capabilities and its commitment to product enhancements.
Report details
The Forrester Wave assessment groups its evaluation into two principal areas: Strength of Offering and Strength of Strategy. In addition, vendors are rated based on Customer Feedback. The report defines digital analytics solutions as "solutions that collect, analyse, visualise, and interpret quantitative and qualitative data from digital channels, like web and mobile applications, to help organisations identify how to improve various aspects of the digital experience, such as product usage, experience design, the effectiveness of digital marketing channels, or digital experience performance."
Within its findings, Forrester described Amplitude as "ideal for product-led organisations where product and marketing teams need close alignment and ease of use is a priority." The report also stated, "Amplitude's vision is to unify the 'buying' and 'product' experience." Amplitude received the highest possible scores in criteria covering its roadmap, AI for insights generation, and AI for assistance.
Customer focus
Amplitude's role as a Customer Favourite was recognised due to positive feedback on areas such as the platform's ease of use, the speed of its query engine, seamless product integration, and cost to value. The report noted, "Customers praise Amplitude's collaborative, partner-like approach. They also praise the platform's ease of use, query engine speed, seamless product integration, and favorable cost to value."
Organisations such as Square, Strava, Cox Automotive, Le Monde, NTT Docomo, and A&E Networks use Amplitude to analyse how users interact with their products. This includes data on user retention, feature usage, drop-off points, and strategies for improving the customer experience throughout the digital journey. "Think of Amplitude as a direct line to your audience," said Dani Mednikoff, Director, Digital Analytics & Strategy at A+E Networks. "Even though you're not chatting face-to-face, you can use the data you gather to understand what hooks your audience and what makes it stick around. It's about the stories the numbers tell us, imbuing the data with meaning. What are people watching? Where and how are they watching it? Figuring this out helped us make spot-on decisions for our viewers and tailor our content to fit them."
Amplitude has also earned 5/5 scores across criteria including roadmap, real-time and predictive analysis, AI for insights, AI for assistance, and analysis for digital product performance. Forrester's evaluation recognised that "It excels in digital product analytics, with standout analyses like engagement matrix, persona, and conversion driver analyses."
Technological capabilities
The Forrester Wave report identifies Amplitude as the only vendor assessed with a dedicated storytelling tool, which helps users translate insights into actions more quickly. Further, the system features bidirectional integration with data warehouses, enabling direct analysis using data warehouse tables in Amplitude.
Francois Ajenstat, Chief Product Officer at Amplitude, commented, "Amplitude is redefining how organisations use data to build exceptional product and digital experiences. Our advancements in AI have become a force multiplier, and with the introduction of AI Agents, we're helping teams move faster from insight to action in minutes. With Agents, it will be much faster and easier to understand customer behaviour, identify optimisation opportunities, and measure impact."
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