Josh Allen alone on top 50 NFLPA list from Buffalo Bills but still trails big names in fan product sales
In recent years, Buffalo Bills quarterback Josh Allen has been one of the most talked-about players in the NFL in some capacity. Whether it's amazing performances on the field, being the cover of Madden NFL 24, or winning 2024 NFL MVP, Josh Allen has kept himself at the forefront of fans' conversation.
Most recently, Josh Allen again generated buzz in the media in May 2025 when he married his fiancé, actress and singer Hailee Steinfeld in a private wedding in California. After all that talk, many have more recently begun to look into where Josh Allen stands in the NFL merchandise sales. He has a rapidly expanding fan base, but is he at the top?
Josh Allen ranked sixth in NFL merchandise sales, behind five household names
Released by the NFL Players Association (NFLPA) this week was its Top 50 Player Sales List, which recorded Josh Allen sixth among all NFL players in merchandise sales from March 1, 2024, to February 28, 2025.
Among the league-licensed items available are t-shirts, caps, trading cards, drinkware, backpacks, and even pet gear.
The players listed ahead of Josh Allen were:
1. Saquon Barkley (Philadelphia Eagles)
2. Patrick Mahomes (Kansas City Chiefs)
3. Jalen Hurts (Philadelphia Eagles)
4. Jayden Daniels (Washington Commanders)
5. C.J. Stroud (Houston Texans)
Josh Allen, 28, is the only Buffalo Bills player on the top 50 for this year.
Stefon Diggs was on the list last year but moved to the Houston Texans after Josh Allen. The NFLPA reported that Josh Allen continues to have strong fan support despite being in a smaller market.
Patrick Mahomes and Saquon Barkley are both top 50 again
When the NFLPA released the top 50 list in June 2025, many fans probably were not shocked to see Patrick Mahomes and Saquon Barkley on top again.
Patrick Mahomes is still one of the most recognized faces in all of football while Saquon Barkley just elevated his personal brand (and popularity) with a recent deal to the Philadelphia Eagles.
'Josh Allen has become a household name,' said NFLPA representative Sarah Franklin. 'He's not just winning games. He's winning hearts across the country.'If you want to see the full NFLPA Top 50 list, you can check it out on their website, released on June 11, 2025.
Also Read:
"I would absolutely love to": Buffalo Bills quarterback Josh Allen willing to lead Team USA in 2028 flag football debut
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