Asda making huge change in all 205 supermarket cafés from this week
Asda has slashed the price of its popular café meal deal to just 60p for the month of May to celebrate the supermarket's 60th birthday.
The supermarket first launched its £1 café offer for kids under 16 in June 2022 to help parents during the school holidays. However, it was introduced all year round in 2023.
Today's update cuts the price to just 60p, which means a family with four children can get a hot meal for less than £2.50. According to Asda, over six million £1 kids café meals have been sold to date – peaking at 40,000 per week during school holidays
The new 60p price will run from May 1 until May 31 and it will be available in over 205 Asda café's across the UK. Under the deal, families can choose from nine different meals including Penna Pasta with Meatballs, Chicken Nuggets, Fish Fingers and Margherita pizza.
In addition, families who purchase the hot kids 60p meal deal will also get a free piece of fruit, such as an apple, pear, or banana.
Asda says its initiative "stands apart" from other supermarket chains as there are no minimum spend requirements, plus there is no need to purchase an adult meal to unlock the offer.
As an alternative to a hot meal, Asda café also offers a £1 cold pick-and-mix selection, including a sandwich, drink, and piece of fruit. The menu includes new additions such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps. This deal will also be reduced to 60p from May 1.
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Ian McEvans, vice president of commercial food at Asda said: 'Asda has a rich heritage in supporting families and reducing our already hugely popular Kids Eat for £1 initiative to 60p is the perfect way to highlight that and to kick-start our 60th birthday celebrations.
'We know families face financial pressures when it comes feeding their children, not just during the school holidays, but all year round. We've served over six million meals since we first launched the initiative in 2022, proving what a lifeline it is to families across the UK, so I'm delighted that we can drop the price to 60p this May and hope to reduce some of that pressure even further.'
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