L'Oréal Paris Announces Yasmine Sabri as Brand Ambassador in the Middle East
Cairo, June 1, 2025 – L'Oréal Paris has announced the appointment of acclaimed Egyptian actress and award-winning star Yasmine Sabri as its new brand ambassador in the Middle East. Sabri makes her debut in the 'Women of Worth' campaign, a bold initiative that redefines what it means to be a woman today. Known for her elegance, grace, and unwavering advocacy for women empowerment, Yasmine Sabri lends her voice through L'Oréal Paris to a movement that challenges stereotypes around women's roles in today's society. First launched in 2020, the 'Women of Worth' program is dedicated to spotlighting women who embody compassion, strength, and a relentless drive to uplift their communities. Through grants, mentorship, and visibility, the initiative celebrates women from diverse backgrounds who are making a meaningful impact, proving that worth cannot be measured by one standard, but is defined by each woman in her own unique way.
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