Egypt's Akaoui Doesn't Follow Trends. It Crafts Timeless Jewellery.
For four generations, Akaoui has practiced not just design, but devotion. What began as a modest jewellery shop in the Levantine port city of Akka—where the family once traded gemstones along salt-lined trade routes—has evolved into a fine jewellery house known for restraint, precision, and permanence. Today, the brand's legacy continues to unfold, one piece at a time.
'We don't follow trends,' a member of the Akaoui family tells SceneStyled. 'We create timeless beauty.'
Each ring, bracelet, and pendant begins in Italy, in workshops where hand engraving and filigree are still practiced daily. 'Many of our pieces come from small ateliers where passion and tradition guide the process,' they explain. 'It's not just about luxury—it's about meaning.' Their latest collection draws from botany in both structure and setting. Pieces are photographed against ferns, petals, bark. A cuff mirrors the curve of an orchid. A pendant mimics the line of a cactus spine. Gemstones are set to catch the light like dew. These references to the natural world underline the brand's quiet philosophy: jewellery should grow into you, not just sit on you.
'Every piece we curate is more than just jewellery,' they add. 'It's a story.'
And the story runs deep—through four generations of artisans, workshops, and hands that continue to shape each piece with intention. The effect is quietly exacting. Minuscule indentations, layered stones, and textures that refuse uniformity. Not bling, but craft. Not spectacle, but signal. 'When someone wears an Akaoui piece,' they say, 'we want them to feel like they're carrying something that truly speaks to them.'
The brand continues to balance tradition and evolution—Italian technique and Egyptian soul. 'Egyptian jewellery is changing in an exciting way, blending heritage with new ideas,' they note. 'Akaoui is part of that shift, bringing high-quality design that honours where we come from and where we're going.'
This is jewellery built for memory, not momentum. Each piece is an heirloom in the making—etched with history, shaped by hand, and worn with quiet conviction.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CairoScene
4 hours ago
- CairoScene
Amr Diab & TLT Concepts Launch Resort on Egypt's North Coast
A beach club, Mediterranean restaurant, party arena, and soon: a boutique hotel and villas inside Emaar Misr's Marassi. For decades, musical icon Amr Diab has been the soundtrack of Egyptian summer—his voice drifting across Sahel beaches, rooftop speakers, and car stereos heading west. But this season, he's not just shaping the sound—he's shaping the scene itself. In creative collaboration with TLT Concepts—the minds behind experiential destinations like The Lemon Tree & Co. and Villa Coconut—the legendary artist has launched Maa'soom: a new coastal hub where music, fire, water, and Diab's unmistakable energy converge in rhythm. Set along the glittering promenade of Marassi—Emaar Misr's exclusive North Coast compound—Maa'soom is a paradox by design. Its name, Arabic for 'divided' and a subtle nod to musical phrasing, evokes a space where shadow meets light, and stillness stirs to sound. That duality is sculpted into every surface. Led by Dimitri Tsigos of Omniview Design with TLT Studio, the design flows between raw textures and polished finishes, wide-open lounges and intimate corners, sun-drenched afternoons and sultry nights. But Maa'soom is more than a look—it's a full-bodied rhythm. At its core lies a multi-level beach club where cabanas face the sea and the poolside beat never quite breaks. Above it, an elevated restaurant sets the table for long lunches and golden-hour gatherings. Curated by Chef Mirette Aly, the Mediterranean-inspired menu plays with fire and finesse—smoked over live flames by pitmaster Hattem Mattar, then refined by Grecian elegance under Chef Michalis Nourloglou. The result? A menu that moves away from conventional mezza and toward generous, shareable dishes made for connection and conversation. And when night descends, the tempo rises. At The Arena—Maa'soom's open-air party playground—light, sound, and movement collide in true Diab fashion. This, of course, is only the overture. A boutique hotel and private waterfront villas will follow in 2026, completing the resort's transformation into a fully immersive coastal world. Until then, Maa'soom stands as a new kind of North Coast landmark—designed for contrast, built for rhythm, and led by a man who's always known how to own the summer.
Al-Ahram Weekly
6 hours ago
- Al-Ahram Weekly
Not to be missed: Bibliotheca Alexandrina festival launch, Assala, Al-Jassmi in North Coast, Abu Shaar Brothers in Cairo - Music - Arts & Culture
Ahram Online highlights a selection of do-not-miss events this week from 6 to 12 August in Cairo, Alexandria, and across the North Coast venues. New films across cinemas starting 7 August - I'll Play Mother, starring Susanne Wuest, Shubham Saraf, and Jo Martin (starting 6 August). - Weapons, starring Josh Brolin, Julia Garner, and Alden Ehrenreich. - Guns Up, starring Kevin James, Luis Guzmán, and Christina Ricci. - Freakier Friday, starring Jamie Lee Curtis, Lindsay Lohan, and Chad Michael Murray. - Under Fire, starring Mason Gooding, Dylan Sprouse, and Emilio Rivera. 22nd Bibliotheca Alexandrina International Summer Festival launch 7-31 August The Bibliotheca Alexandrina Art Centre will launch the festival on 7 August with a concert by Medhat Saleh. The festival will continue until 31 August, with rich programming featuring music, film screenings, theatre plays, workshops, and seminars. Read more about the festival here. Hamza Namira, Hisham Kharma - music Thursday 7 August, 9pm Tiatro Romano, Marina 2, Alamein The double bill features two well-known Egyptian musicians: Hamza Namira and Hisham Kharma. Namira's musical journey started during his teenage years when he began playing guitar, keyboard, and oud. His unique style, which meanders across genres such as light rock, jazz, Latin music, and above all, Arab music, has made him more accessible to Western audiences and the subject of a dedicated fan base. Composer Kharma began performing live music concerts in 2016. Accompanied by a grand orchestra, Kharma performed in major events in notable locations, such as at the feet of the pyramids, the Cairo Citadel, and the London Mansion House. He also created the theme music for numerous important national events and across many Egyptian institutions. Assala - music Thursday 7 August, 9pm U Arena, New Alamein Born in 1969 in Damascus, Assala is one of the Arab region's biggest stars. Her large fan base spans across generations. Throughout her career, she has released 30 albums and many singles, with countless compositions being the audience's favourites. Her upcoming concert is part of the ongoing third New Alamein Festival. Check the festival's highlights here. Mostafa Amar - music Thursday, 7 August Masrah Sokseeh, Porto Golf Alamein Singer, composer, and actor Mostafa Amar rose to fame in the 1990s. Amar released several popular albums in addition to starring in various films and TV series. His most famous songs include Nar El-Hob (1998), Ghazali (2000), featuring Hamid El-Shaeri, and Habib Hayati (2001). Hussain Al-Jassmi, Ahmed Saad, Disco Misr - music Friday, 8 August, 7pm Seashore by Hydepark, Ras El-Hekma, North Coast The triple bill brings together Emirati singer and composer Hussain Al-Jassmi and Egyptian artists: Ahmed Saad and Disco Misr. Al-Jassmi is a prominent Emirati star renowned for his powerful voice and versatile musical style. He began his musical journey in the early 2000s and gained widespread recognition with his debut album in 2002. Al-Jassmi's music spans various genres, including Khaleeji, Egyptian, and classical Arabic. Saad is a well-known Egyptian singer famous for his emotional ballads. He launched his music career in the early 2000s and soon became a staple in Egyptian film and television soundtracks with songs blending traditional Arabic vocal stylings with modern pop and electronic elements. He frequently collaborates with major actors, including his brother Amr Saad. Disco Misr was formed in the mid-2010s by an Egyptian electronic music group consisting of two DJs and one VJ (visual jockey). Ali El-Helbawy - music Friday, 8 August, 8pm Wisdom Hall, El-Sawy Culturewheel, 26th of July Street, Zamalek, Cairo El-Helbawy is an Egyptian singer and Islamic sufi chanter, whose repertoire includes songs about love, faith, and patriotic themes, in addition to some traditional covers. He performs frequently across Cairo venues and often collaborates with many other performers. He has been featured in a number of compositions created by the Egyptian-German ensemble Cairo Steps. Sharmoofers, Massar Egbari, Hamid El-Shaeri - music Friday, 8 August, 9pm Porto Golf, Alamein, North Coast This triple bill brings together known Egyptian bands and a Libyan-Egyptian singer. Sharmoofers is an Egyptian band known for their unique blend of music genres, including reggae and rock. The band was formed in 2012 and quickly gained popularity in the Egyptian music scene. Founded in 2005, Massar Egbari has gained a large popularity in Egypt and beyond. Their lineup features Hani El-Dakkak on guitar and lead vocals, Ahmed Hafez on bass guitar, Tamer Attallah on drums, Ayman Massoud on keyboards, and Mahmoud Siam on guitar. They regularly sell out concerts in Egypt and have also performed in the region and internationally. El-Shaeri was born in Libya to an Egyptian mother and Libyan father. Then, he moved to Egypt in the early 1980s, where he began his musical career and released his debut album Ayonha in 1983. This was followed by the critically acclaimed Raheel (1984), marking the beginning of his skyrocketing successes as he cemented his status as a key figure in the Arab music scene. Tamer Ashour - music Friday, 8 August, 9pm U Arena, New Alamein Singer and composer Tamer Ashour came into the spotlight in the mid-2000s. Ever since, he has released seven albums, establishing himself as one of the most popular performers in Egypt and the Arab world. His breakthrough as a singer came with the release of his debut single Zekrayat Kedaba (Lying Memories) in 2006. The song's success led Ashour to work on his first album, Saab (Difficult), released in 2007. This was followed by consecutive albums, including Had Byheb (2008), Laya Nazra (2011), Esht Maak (2014), Khayali (2017), Ayam (2019), and Tegy Netrahen (2022). The upcoming concert is part of the ongoing third New Alamein Festival. Check the festival's highlights here. Abu Shaar Brothers Saturday, 9 August, 8:30pm El-Sawy Culturewheel, Wisdom Hall, 26th of July Street, Zamalek, Cairo Formed in 1983, the Abu Shaar Brothers (El Ekhwa Abu Shaar) from Syria began as a quartet presenting music and chants that praise the Prophet Mohammed. At the time of formation, the youngest member of the band was just 11 years old. As the band's popularity grew, new generations subsequently joined the ensemble. Soon, Abu Shaar Brothers became an internationally renowned Syrian Islamic nasheed group, whose music and lyrics focus on a religious repertoire. They have more than 600,000 followers on social media platforms like Facebook and Instagram. The band currently reside in Egypt, where they hold many concerts. Nabeel Shuail - music Saturday, 9 August Beach Resort, Marassi Nabeel Shuail is a celebrated Kuwaiti singer renowned for his powerful voice and significant contributions to the Khaleeji music scene. He began his musical career in the early 1980s, gaining widespread recognition with his debut album Sikat Safar in 1982. Over the years, Shuail, affectionately known as the "Gulf Nightingale," has released over 26 albums. His upcoming concert in Egypt is part of the Layali Marassi, a summer series providing performances of the best-known singers at the Beach Resort, Marassi. The concerts take place every Saturday until the end of August. Follow us on: Facebook Instagram Whatsapp Short link:
CairoScene
6 hours ago
- CairoScene
Hady Moamer Revisits Marwan Pablo's 'Barbary' With Psych-Shaabi Remix
The remix signals the beginning of a new era for Hady Moamer, who will be releasing a new album that's fully instrumental. Aug 05, 2025 Egyptian hip-hop producer Hady Moamer has just released a remix of 'Barbary', the explosive hit he originally produced for rap superstar Marwan Pablo. The track has racked up over a million views on YouTube within 24 hours of its release, and later shot to No. 2 on the MENA trending charts. Now, Moamer revisits the original production through a psychedelic-infused shaabi lens. He leans more towards the experimental side of the electronic spectrum, reconstructing the track's musical core with heavy emphasis on futuristic textures and trippy atmosphere. It showcases a more mature production, a sound that Moamer has been sharpening over the past few years. The remix signals the beginning of a new era for Hady Moamer, one where he will be releasing a new album that's fully instrumental. The album is expected to arrive by the end of this year. But if 'Barbary' remix is any indication, this upcoming project might just cement Moamer's position as one of the region's most forward-thinking producers.
