Half of UK women have Boots Advantage Card, many Britons save up points for Christmas spend

Fashion Network

11-07-2025

One in four Britons now carries a Boots Advantage Card and just how they're saving and spending their points comes to light in the heath & beauty giant's new study.
First off, the majority of them start saving at least six months before redeeming their points and 40% of customers spend most of their points over the Christmas period. Top high-end beauty brand redeemed? Mostly anything by Dior.
Boots said almost a quarter of the UK population (24%) and almost half of adult women (48%) now hold a Boots Advantage Card with 'millions of points accrued on shopping baskets each day'.
Card members mostly spend their points twice a year, with the majority saving up their points for at least six months (74%).
A smaller group of 'serial redeemers' (4%) choose to spend their points on average seven times a year on daily essentials such as tissues, bottled water, cotton face pads and cleansing wipes. This group includes 'value-savvy parents who redeem their points on baby items'.
While half of Advantage Card members spend their points on daily essentials such as toiletries, hair, and medicines (50%), some 35% splurge on little luxuries like premium beauty.
Boots said this year, over 80,000 customers spent their points on the No7 Future Renew range and 19,000 customers treated themselves to Dior make-up, skincare and perfumes.
The top luxury items bought using over £50 of Boots Advantage Card points include: Dior Sauvage 60ml; Prada Paradoxe Eau de Parfum 30ml; YSL Libre 30ml; and Lancôme La Vie Est Belle Eau de Parfum 30ml.
The top little luxuries bought using up to £30 of Boots Advantage Card points include: No7 Future Renew range (including Day/Night Cream and Eye Serum); La Roche Posay Cicaplast Baume; Olay super serum 30ml; L'Oréal Paris Revitalift; and Bubble Slam Dunk Moisturiser 50ml.